What makes a Brand Iconic // IHOP changes their promise for great pancakes into Brand Suicide burgers? We can't make this stuff up

What makes a Brand Iconic // IHOP changes their promise for great pancakes into Brand Suicide burgers? We can't make this stuff up

When a brand changes their image, logo, or name, it;s considered a radical move in the industry. Sometimes out of desperation, and sometimes because it's sheer genius. But when does a brand nail it, and when it is a sore excuse of a gimmicky act of desperation? When the famed ICONIC brand IHOP Becomes a Burger Brand.

What makes a Brand Iconic // IHOP changes their promise for great pancakes into Brand Suicide burgers? We can't make this stuff up.

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Chicago Small Business Professional Marketing, Plumbing Services Owner Review

Chicago Small Business Professional Marketing, Plumbing Services Owner Review

Chicago Small Business Professional Marketing, Plumbing Services Owner Review

Thank you for your review! You made us blush . . . 

We Blush when clients take the time to say thanks. We work hard for your business, providing Great Chicago Small Business Marketing professional services.

Immerse Yourself in Something You Love: An Anti Valentine's Day Post

Immerse Yourself in Something You Love: An Anti Valentine's Day Post

Valentines Day forces us to think about love. We are often flooded with images of hearts and puppies. Seeing everywhere flowing colors of red, pink and white around us can feel drowning. This Valentines Day I propose we do something different:

Immerse Yourself in Something You Love: An Anti Valentine's Day Post

So this valentines day let’s love the things we normally don’t. Break away from the traditional schmoopiness, love filled, sometimes exhausting tradition, and instead leave obligation behind and love the things that YOU WANT. You can learn about valentines traditions from around the world, or just jump into our tips below. 

Chicago Small Business Marketing, Event Management Professional Services. A Review of Joanne Klee Marketing

Chicago Small Business Marketing, Event Management Professional Services. A Review of Joanne Klee Marketing

Chicago Small Business Marketing, Event Management Professional Services. A Review of Joanne Klee Marketing

Thank you for your review! You made us blush . . . 

We Blush when clients take the time to say thanks. We work hard for your business, providing Great Chicago Small Business Marketing professional services.

Admired

Industry Expertise. Service Excellence.

From everyday to the extraordinary . . . But don't take our word for it, here is what some of Joanne Klee Marketing clients have to say . . . 

Chicago Professional Small Business Marketing Services, Realtor Review of Joanne Klee Marketing

Chicago Professional Small Business Marketing Services, Realtor Review of Joanne Klee Marketing

Thank you for your review! You made us blush . . . 

We Blush when clients take the time to say thanks. We work hard for your business, providing Great Chicago Small Business Marketing professional services. From everyday to the extraordinary . . . But don't take our word for it, here is what some of Joanne Klee Marketing clients have to say.

Number 1: A Year in Review for our Chicago Business Marketing Successes in 2017

Number 1: A Year in Review for our Chicago Business Marketing Successes in 2017

Top 10 List of New Marketing Solutions from 2017, Number 1

We have been sharing some of our Chicago Business Marketing Firms best strategies and client success in 2017. As the marketing industry grows, so does the variety of services we can provide. We chose to stay on trend with new ways you can grow your business in chicago. We use great marketing strategies and tools to get you there.

We think a year in review is important, so we can improve on where we have been, and look forward to identify new trends our clients businesses need. We take providing marketing strategies seriously. Thanks for reading our year in review. 

 

#1 Rebranding // Joanne Klee Marketing

Number 7: A Year in Review for our Chicago Business Marketing Successes in 2017.

Number 7: A Year in Review for our Chicago Business Marketing Successes in 2017.

Chicago Business Marketing Strategy Success in 2017, Top 10 List, NUMBER 7.

We have been sharing some of our Chicago Business Marketing Firm and client success in 2017. As the marketing industry grows, so does the variety of services we can provide. We chose to stay #ontrend with new ways you can grow your business in chicago. And we use great marketing strategies and tools to get you there. Keep reading for another number in our Top 10 Countdown for 2017 Chicago Business Marketing Strategies.

Why Branding Should Be Part Of Your Marketing Plan Conversations

Why Branding Should Be Part Of Your Marketing Plan Conversations

With increasing competition throughout the worldwide market, many business owners have started implementing sacred "corporate branding techniques" to assist in their business promotion. Terms such as brand image and brand identity are already in wide use in the corporate world. These terms are used to describe the perceptions of a business among their customers and the public in general. For many years the topic of branding has been of great interest to marketing researchers, and was mostly specific to the corporate world. 

But now we are bringing the Benefits of Branding YOUR BUSINESS! 

Why Every Website Launch or ReDesign Needs a Brand Launch Strategy. The Press Release.

Why Every Website Launch or ReDesign Needs a Brand Launch Strategy. The Press Release.

You just spent valuable time (tears and sweat) building a website to showcase your products or services. Let's tell everyone that your site is live both Internally with employees and vendors, and externally to THE WORLD. Alongside a website redesign or new website launch is The Branding Launch Strategy to help increase brand awareness. There is a series of steps to take, and one of those is the Media and Press Releases. 

Congratulations! You have launched your site, and you are continuing to build the brand (thunderous applause). NOW WHAT? Let's make sure we let People Know by developing a Branding Launch Plan.

The write up you provide, in this case as a press release, will allow additional exposure for those who are searching redesigns or new sites. It is your chance to share what’s changed, why and add links to specific areas of the site to feature. Months later you will look into your analytics and see the click thru’s on what people found relevant in your post and links. You can re-direct traffic to newer content on the site helping them find exactly what they are looking for.

Read through our Press Release and find the Best Way to position your new website for the media.