INSIGHTS
Joanne is a must read author who gives insights into real-life marketing
Tonight we posted about the adventures of Build-a-Bear pay your age as possibly the great marketing campaign fail of 2018. Earning reports will determine how International House of Pancakes taking over the burger market as iHOB fairs out. A Mere 4 days later, the great amazon prime day is All. Systems. Stop.
Okay, so your gonna want to read this too . . . we can’t make this stuff up
More recently the Build a Bear stores ran a campaign to Pay Your Age for one if their bears. These bears are well know for being custom made from stuffing and their accessories, and the accompanying price tag. So the company decided to drive traffic to their stores with a unique approach.
Let people "Pay Their Age" for the bear they make. . . Whoa! Talk about causing a ruckus. Social Media Exploded.
In the age of immediate response through Social Media, the mega burger brands did not delay in responding to IHOB, or IHOP, trying to infiltrate their market.
If you haven't heard about IHOP's summer rebranding campaign, you can learn more here. Many marketers are watching closely to see if this initiative is brand suicide or brand genius. But some BIG BRAND aren’t waiting to find out and have already chimed in.
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From everyday to the extraordinary . . . But don't take our word for it, here is what some of Joanne Klee Marketing clients have to say . . .
Thank you for your review! You made us blush . . .
We Blush when clients take the time to say thanks. We work hard for your business, providing Great Chicago Small Business Marketing professional services. From everyday to the extraordinary . . . But don't take our word for it, here is what some of Joanne Klee Marketing clients have to say.
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There are a variety of methods to try. And many of these free realtor marketing methods work, and they work well. But the time commitment is what we drown in. Free takes save us our pocket change but can be grueling to manage.
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