From the Insights Blog
You just spent valuable time (tears and sweat) building a website to showcase your products or services. Let's tell everyone that your site is live, both Internally with employees and vendors, and externally to THE WORLD. Alongside a website redesign or new website launch is The Branding Launch Strategy to help increase brand awareness. There is a series of steps to take, and one of those is the Media and Press Releases.
Congratulations! You have launched your site, and you are continuing to build the brand (thunderous applause). NOW WHAT? Let's make sure we let People Know by developing a Branding Launch Plan.
The write up you provide, in this case as a press release, will allow additional exposure for those who are searching redesigns or new sites. It is your chance to share what’s changed, why and add links to specific areas of the site to feature. Months later you will look into your analytics and see the click thru’s on what people found relevant in your post and links. You can re-direct traffic to newer content on the site helping them find exactly what they are looking for.
Read through our Press Release and find the Best Way to position your new website for the media.
The Pancake Song - original lyrics and melody by Joanne Klee — is love on youtube. Please watch and like.
See Why Joanne Klee Marketing is the Best Chicago Marketing for Small Business. But don’t take our word for it. Read our NEW 5 Star Google Reviews.
🙈 Shield Your Eyes. It's World Emoji Day. We love the world of emojis, and a picture is worth 1,000 words never seemed more true 🤓. Okay, so an #emoji "smiley face" sends a clear message as does the "sushi" emoji when discussing what's for lunch.
World Emoji Day The Cornerstone of Social Media Tools
👀Emoji's go beyond the text 📲world too. Marketers target users 🎯like you, and use these e-tools to catch your attention in 📢emails and social media posts. Yeah, we really do.
Joanne shares real-life marketing ideas in the blog. Form marketing in the news, what not to do, and examples of businesses who got it right!
It all started when…
The year was 2000, and Joanne was visiting small business owners to feature them in a corporate banking ad campaign. After chatting about the project, Joanne always asked to tour their facility. Each owner was unique in the products they offered, and the EXCELLENT staff working with them. The only thing missing was marketing.
Every business had a marketing need and was asking for some "free advice" on how to accomplish this new product launch or increase that products sales. But they also couldn't afford a full-time marketer on staff. That’s when on demand marketing was started.