From the Insights Blog
It all started when…
The year was 2000, and Joanne was visiting small business owners to feature them in a corporate banking ad campaign. After chatting about the project, Joanne always asked to tour their facility. Each owner was unique in the products they offered, and the EXCELLENT staff working with them. The only thing missing was Marketing.
Every business had a marketing need and was asking for some "free advice" on how to accomplish this new product launch or increase that products sales. But they also couldn't afford a full-time marketer on staff.
In continuing with the sharing of real-life marketing ideas Joanne blogs about marketing strategies in the news, what not to do, and examples of businesses who got it right!