Yes, facial hair is raising awareness for men’s health.
It generates conversation.
It expresses a personal sense of style.
It’s a reflection of you.
Oh, and now you can have a fancy moustache to help build awareness for men’s health.
Tonight we posted about the adventures of Build-a-Bear pay your age as possibly the great marketing campaign fail of 2018. Earning reports will determine how International House of Pancakes taking over the burger market as iHOB fairs out. A Mere 4 days later, the great amazon prime day is All. Systems. Stop.
Okay, so your gonna want to read this too . . . we can’t make this stuff up
More recently the Build a Bear stores ran a campaign to Pay Your Age for one if their bears. These bears are well know for being custom made from stuffing and their accessories, and the accompanying price tag. So the company decided to drive traffic to their stores with a unique approach.
Let people "Pay Their Age" for the bear they make. . . Whoa! Talk about causing a ruckus. Social Media Exploded.
In the age of immediate response through Social Media, the mega burger brands did not delay in responding to IHOB, or IHOP, trying to infiltrate their market.
If you haven't heard about IHOP's summer rebranding campaign, you can learn more here. Many marketers are watching closely to see if this initiative is brand suicide or brand genius. But some BIG BRAND aren’t waiting to find out and have already chimed in.
When a brand changes their image, logo, or name, it;s considered a radical move in the industry. Sometimes out of desperation, and sometimes because it's sheer genius. But when does a brand nail it, and when it is a sore excuse of a gimmicky act of desperation? When the famed ICONIC brand IHOP Becomes a Burger Brand.
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