What does an event manager do?

You deserve great event management. But how do you know when it’s great? What is the difference between meh and wonderful? Here are some things to consider when you get an event manager. This is the inside thinking of how event managers approach events. If you aren’t talking about things this way - then maybe it’s an insight into whats not working?

What are the Event Timelines?

Your event doesn’t start on day 1. It starts in the pre-event timeline. How will you measure event success? How will we know the event was a success? This is where our event conversation starts, with your event goals! List the goals you want to accomplish. Form here you can see how the event details align to your goals.

Pre Event Management + Event Planning

It’s time to get organized

You can rest assured your events will run smoothly. It’s time to outline what your event does and doesn’t need. Start thinking in broad strokes and make a list. This will help you build a timeline to get things done before the event.

At the Event, Event Production

Let’s get it done

What is happening at the end, where do people need to be, what supplies do you need? How much time does it take to set up the space?

Post Event Review

The pipeline for next year.

We talk thru what worked well, then create the pipeline for next years event plan. From the guest list to the best practices to remember.

Great events on stage and behind the scenes.

PROFESSIONAL EVENT MANAGER

When you get a professional event manager, you get a great event.

We get the event management done efficiently + effectively. With a project management approach and handle the event details so you can take care of running the business.

We manage the details including working with the team, people in your organization, and volunteers (that can be the backbone of event success) to get the job done. 

Plan, organize and promote your business events //

✔︎ plan for a great experience.

✔︎ look for specifics things to know about fundraisers, tradeshows, business conferences.

✔︎ please your guest and the budget. 


EVENTS MANAGEMENT SERVICES

EXPERIENCED EVENT PLANNER

They will know what your guests want and will align their needs to your business objectives. An experienced event planner gives you the event management services you need.

Long time event expertise allows us to develop unique brand events and handle the event planning process for you. We have built long-term relationships with clients who appreciate the detailed event planning that works for year-to-year event growth.

  • After hours

  • Annual events

  • Awards ceremonies

  • Board meeting

  • Celebrity autograph sessions + handling

  • Client appreciation

  • Conferences

  • Corporate events

  • Employee appreciation

  • Fundraiser + balls + gala

  • Grand opening + reOpenings

  • Motivational marketing speakers

  • Golf outing

  • Holiday party

  • Marathons

  • Meetings

  • Multi-year contracts

  • Multi-day events

  • Networking events

  • Private events

  • Renovation + relocation

  • Seminars

  • Tradeshows

Learn more in our PORTFOLIO | EVENTS

Examples of Events We’ve Managed.

“Lead the Way” has a book signing during a customer conference. Long lines, happy customers. The artwork is the “photo station” backdrop for great conference photos.

 

Book Signing at Customer Conference with Photo Backdrop

 

Full Service Event Management // Types of Service

Full Service Event Management includes a bunch of services that you might need. Let’s see what your options are. You get management, production and planning services like these:

  • EVENT MANAGEMENT

Full service event management & production can bee all the event support you need or a la carte service. Event planning, managing the checklist, and on site support. We work as an independent event consultant or as an addition to a team or staff. 

  • COMMITTEE MANAGEMENT

Do you have a committee? Do you want one? We can oversee the committee process and keep the event on schedule. From set up to management, we oversee the process and commitments. We provide committee agendas, executive reporting on progress, and ensure delivery of the promises made. We include as much or as little support that you need:

  • organize and structure sub-committees; consult with Chair(s); outline roles and responsibilities

  • keep the event on schedule

  • anticipate problems and troubleshoot solutions

  • reliable cost-effective resources, vendors, and suppliers; negotiations; obtain permits and contracts

  • ONSITE EVENT PRODUCER | DAY-OF EVENT COORDINATOR

If you have already planned your event and just want us on on site (so you can enjoy your event). You can relax knowing the details are handled, we can do that. In order to successfully execute your plan Joanne will review all your needs with the vendors you selected before the program begins, to confirm every logistic. If there is any gap in your plan she will bring it to your immediate attention + the solutions to help troubleshoot and address your concerns with more solutions. 

  • GRAND OPENINGS | RIBBON CUTTINGS

There are multiple considerations when planning Grand Openings. Before planning for the day, we take a look at your business objectives. We want to capture the right attendance, with the right key messages, to develop the best way to position the event.

From here we handle the communication plan to guests, build awareness, and advertising. We will drive traffic to the event. The post event plan gets rolled in so your product can keep selling well after the event. From renovations to relocations, we will customize your just perfect Grand Opening experience. 

  • EMCEE & MASTER OF CEREMONIES (MC) | EVENT SCRIPT WRITING

We put pen to paper and develop the message for your event. While many people can often draft those first few words, we've found the challenge comes to capture your organization's tone, vision and message with style and in a concise manner. We can do that.

We craft the talking points for your presenters, weave in the housekeeping items to address with guests, and give you the tools + dry runs + ensuring a clear sound + perfect room + speech aided teleprompter to get to a great event, with plans executed brilliantly.  

The auction process can be extensive and include the same steps for online and live events. We have experience in helping guide your committee or managing the process ourselves.

We will source items, manage advance private viewings, set auction rules, develop silent and live auction procedures and layout the program (print + electronic versions). We can provide new perspectives on bidding and the online auction advantage. 

  • PRODUCTION TIMELINES (It’s the Show Flow)

With meticulous attention to detail, Joanne Klee includes the Production Timeline capturing every detail of your event and what time it should happen. We outline for every stakeholder arrivals times and set up for food + staging + decor. We include management of these details so you don't have too. You arrive rested and refreshed while we handle all the setup and oversight. We include show notes + special instructions.

  • SPONSORSHIPS | SPONSORSHIP PACKAGES | SPONSORSHIP FULLFILLMENT

We will manage the sponsorship portion of your event. We can create or refresh your sponsorship categories, and align them to revenue goals. We include outreach to help secure sponsorships all the way through the fulfillment and delivery of what's promised. We reply to communications with sponsors to ensure they have the answers they need. We include outreach to help secure sponsorships, handle communications, and complete the fulfillment process (ensure delivery of items in the sponsorship package). Financial tracking and onsite needs.

  • ONLINE EVENT PROMOTION

We can get your event promoted online. We have technology tools to list your event across a network of websites, in real-time. Getting you event online quickly, with a consistent correct brand image on every page.


MORE EVENT SERVICES...

  • Customer appreciation events

  • Seminars, booths, table tops, and speaker bureau liaison

  • Grand openings, renovations and relocations

  • Community networking and business after-hours events

  • Celebrity: private luncheons & autograph sessions

  • Trade show strategies road map and booth development

  • Executive Management event support, scripts, and presentations


Countless Events. Joanne Klee Marketing has produced one-time events and annual repeat-events. Award ceremonies + sales meetings + employee events + fundraisers. We develop presentations, scripting, AV support and handle the entertainment. Ranging 50-2,000 guests. We include budget management and streamlining services for cost savings.

Experience what Joanne Klee event management can do for you. 

MORE BUSINESS MARKETING EXPERIENCE ...

Joanne Klee is a Marketing Guru with over 20 years experience to meet your needs with creative insight, quickly and efficiently. We develop Chicago Small Business Marketing Strategy that works on your terms.

 
  • Testimonial Advertising campaigns. Increase the brand exposure for corporate division (serving clients $10M in annual sales), resulted in increased quarterly account growth.

  • Marketing Department. Provide full service marketing solutions for an Ambulatory Surgery Center, including branding standardization for consistent look and feel, redesign website to work on all devices, create surveys and online forms (instead of 3rd party vendors services), policies, marketing plan for advertising approach and implementation of selection.   

  • Smart Phone 'App' Launch. Wulf Properties Group. Developed marketing strategy and social media plan for Smart Phone “Realtor App." Beta Test event for 25 guests. Entrepreneur small business marketing services.

  • Panel Discussion. Deeply Rooted Productions. Dance Production Company: Panel Discussion. Provided pre-planned question and answer segment, creative direction and copywriting for brochures, promotions and advertising. 

  • Internet Profiles for Entrepreneur. Bogie's Plumbing. Independently Owned and Operated Self-Employed Plumber. Development and Execution: Internet Profiles, Branding, Business Templates and Invoices. Small business simplified marketing web services.

  • Advertising Campaign. Scribd. Marketing and Event e-Commerce Templates. Achieved exponential growth of 350% 6-month social media campaign. Accomplishments: achieved 900% growth 104,000 page views from 2014 to 2015. Social Media Advertising campaign and promotion.

  • Online Business List Event (Google + Online Listing Service). Joint Partner: Vision Starts + Evanston Chamber of Commerce. Presentation for business leaders + self employed entrepreneurs DIY session. Review of: How to create a business listing + importance of internet files + how to "get found" in a customer search.

  • BBQ Direct Mail Program Her unique award-winning direct mail campaign received a 1,500% roMi, a first ever achievement that size. See Recognition page: Award for Best Supporting Actor.

  • Million-dollar retail advertising campaigns (quarterly, 2000-2005) Advertising in print + TV + radio, increasing revenue quarter-over-quarter. Project management + agency oversight + strategy development + product positioning + manage approvals.

  • Presentation & Script. Sargent and Lundy. Travel Consultant. Presentation development and script. Consultant services for entrepreneur.

  • Mergers and Acquisitions. Developed "Go to Market" strategy and execution well refined during the course of her tenure on the M&A Team since 1998. Mergers included: First National Bank of Evergreen Park (customer service); Pinnacle Banc Group, Inc. Quad Cities (customer service); Grand Premier National Bank Financial, Inc. (small business marketing); Merchantile Bancorp, Inc. (small business marketing); Old Kent Bank, Inc. (marketing). Home Loan Bankcorp FSB (small business marketing + training & curriculum development).

  • De novo marketing. Marketing Manager. 2000 - 2005. 50+ openings. Marketing "Go to Market" Strategy. Accomplishments: Arrival at profit with in 1st year, cost savings streamlining. Fifth Third Bank.

 

Do you still want to know more about event management?

EVENT SERVICE SPECIFICS

Joanne’s event services have been developed over a long career spanning a wide spectrum of events. As an on demand event manager Joanne helps over see the people involved in your event and checks the details to ensure every aspect you want done is addressed. Joanne has uses her marketing expertise to streamline ordering, online and print needs, with cost savings which are passed along to YOU, the customer.

Last minute requests are a breeze, when you have the experience and know how to get them executed.

Forget something? Not with Joanne. Of course WE conduct a gap assessment to spot check your list of things to do, to make sure you didn't forget anything. 

Contact Joanne 

How to reply to online reviews?

Do you reply to online reviews of your business? If you aren’t, you may be missing out on a critical way to strengthen your customer relationships and boost your brand’s reputation. It doesn’t take much to impress customers in this area – they just want to see that you care enough to reply.

Why Reply to Online Reviews?

Managing your business’s online reputation means taking the time to respond to customer feedback – both positive and negative. We know that handling reviews is key to engaging and connecting with your customers. In fact, studies show that businesses that engage thoughtfully with their online reviews often enjoy higher customer retention and loyalty. Responding can shape your brand's perception, reassure prospective customers, and demonstrate your commitment to quality service.

 

Here is How to Reply to Online Reviews.

Learning How to Reply to Reviews is Easy. And we give you several examples. It’s also important to know why you should reply to online reviews.

Top 5 Reasons to Respond to Online Reviews

  1. It’s What Customers Want: 53% of customers expect businesses to respond to negative reviews within a week. Ignoring feedback can leave them feeling dismissed or undervalued.

  2. Builds Trust and Credibility: A business that responds to reviews, especially critical ones, shows a commitment to addressing concerns, making it more trustworthy to new customers who are reading the reviews.

  3. Boosts Your Revenue Potential: Reviews influence decisions – with 97% of customers factoring reviews into their purchasing decisions, positive interaction with reviewers can directly impact your revenue.

  4. Improves Search Engine Optimization (SEO): Responding to reviews keeps your online profiles active and signals to search engines that your business is engaged, which can improve your local search ranking.

  5. Gives You Insight for Improvement: Constructive feedback offers valuable insight into areas where you may improve. Treat it as free advice from people who genuinely care about your brand.

Sample Responses for Different POSITIVE Businesses

The goal here is to acknowledge that the customer visited your location. Followed by a genuine thank you or welcoming them back for a return visit. Here are some sample responses for different Positive Business Reviews.


1. Hair Salon Positive Review

"Thank you for your feedback! We’re thrilled you loved your haircut and appreciate you choosing us for your salon needs. We look forward to helping you feel beautiful again soon!"

2. Finance Manager Positive Review

"Thank you for trusting us with your finances. We're glad you found our services helpful and will always work to support your financial success."

3. Restaurant Owner Positive Review

"Thank you for dining with us! We’re delighted to hear you enjoyed the experience, and we look forward to welcoming you back. We look forward to seeing you again!"

4. Web Developer Positive Review

"Thanks for your feedback! We love building custom websites that meet our clients' goals. If there’s anything you’d like tweaked or added, just let us know! We look forward to seeing your business grow!”

5. Marketing Agency Positive Review

"Thank you for the review! Our team is dedicated to creating impactful strategies, and we’re happy to hear you found value in our work. Here’s to ongoing success together!"

6. Wedding Planner Positive Review

"We loved helping bring your special day to life! Thank you for sharing your experience, and wishing you all the happiness in the world. We’re here for any future celebrations!"

7. Tech Company Customer Service Issue Positive Review

"Your experience matters to us. Our support team would appreciate the chance to talk with your more. Please contact us directly at [email]."

8. Event Planner Positive Review

"Thank you for your review! We’re so glad you and your guests enjoyed the event. Our team is here to ensure every detail is perfect, and we look forward to working together again."

**TIP for Replying to a Positive Business Review.

By responding to reviews, you’re creating the kind of online presence that not only builds credibility but also shows that you’re genuinely invested in customer satisfaction. This small gesture of engagement can go a long way in strengthening your business.

 

Responding to Negative Reviews: Staying Professional and Productive

When crafting a response to a negative review, it’s important to avoid engaging in a debate or outright agreeing or disagreeing with the review. Instead, aim to acknowledge the customer had an experience and offer an offline discussion to address their concerns.

This approach shows professionalism, respects the reviewer’s perspective, and opens the door for resolution without airing specifics publicly.

Here are some sample responses for different types of responses to negative business reviews:

1. Hair Salon Review Negative Review

"Thank you for reaching out to us. We appreciate your visit and want the chance to discuss your experience further. We aim to provide the best experience for every guest, please reach out to us directly at [email]."

2. Finance Manager Negative Review

"We are glad you contacted us. We value every client's perspective and appreciate you choosing us. We aim to provide the best experience for every guest, to ensure we address your concerns, please contact us directly."

3. Restaurant Owner Negative Review

"Thank you for dining with us. We appreciate your taking the time to leave a review. We aim to provide the best experience for every guest, and we'd like to connect with you directly to discuss your visit further. Please reach out to us at [contact info]."

4. Web Developer Negative Review

"Thank you for sharing your feedback and for trusting us with your project. We’re always looking to improve and would appreciate the opportunity to discuss your experience further. Please feel free to contact us at [email]."

5. Marketing Agency Negative Review

"Thank you for your review and for choosing our agency. We value every customer and would be happy to speak with you directly about any concerns. Please contact us at [contact info] so we can address this further."

6. Wedding Planner Negative Review

"Thank you for letting us be part of your special event. We value every client’s experience and would appreciate the opportunity to connect with you personally. Please reach out to us at [contact info] so we can discuss this further."

7. Tech Company Customer Service Issue Negative Review

"Thank you for your feedback and for being a customer. We take all concerns seriously and would like to understand your experience in more detail. Please contact us at [contact info] so we can work on a resolution together."

8. Event Planner Negative Review

"Thank you for choosing us for your event and sharing your experience. We’re here to help and would love the opportunity to discuss this further with you. Please feel free to reach out to us at [contact info]."

**TIP for Replying to a Negative Business Review.

These responses allow the business to acknowledge the customer’s experience without affirming or disputing their opinion. Offering a direct contact point provides a path to resolution and shows professionalism, creating a more positive perception for other potential customers reading the review.


Remember don’t take reviews personally. Your business is your pride and joy - so while hearing a bad review is a hard thing to take, it is an opportunity to both make things right, and show other potential customers that you care.

This is business. And while it’s your livelihood there are good ways to reply and keep the tone professional.

Now go ahead and get started on your business reviews.

DO YOU HAVE ONLINE REVIEWS FOR YOUR BUSINESS?

  • We set up your online presence including where you can get online reviews where your customers and fans can comment.

  • We guide the tone and image you present, professionally and responsibly.

  • We help manage your business identity and online reputation, including setting up a response plan to answer all reviews. 

Business review are a part of your overall business marketing strategy - and it should work on your terms.

Get a Website that looks great! Here's Why

What should you know about website development? What should (and shouldn’t) your website include? What are things to know when creating a new website. We break down the facts you need to know, and its way more than just the basics.

We have put together a list of the services a great website needs. This includes definitions and some explainers that can help you get started. Go ahead and steal this list (really, we want you too!)

How to get the Best Website Development

Every website we design gets standard website development best practices. Keep reading to see what goes into creating your website.

Don’t get overwhelmed. We like to showcase our website capabilities. Below is the ‘basic checklist’ we follow to properly set up and optimize your website. It’s NOT the secret sauce, just the steps we follow. Many, many, many steps.

Take a look at the list of things to know about building a website. Go ahead and steal this list. Just know that if you need a little help, our expertise and experience are here for you and your business.

GREAT WEBSITE DESIGN TAKES TIME

But not too much time. Your website shoudd get ready FAST and make you look great online.

If you want to learn more about our process for website project management you can.


How should I start designing my website?

Lets get started by understanding some of the business struggles you are experiencing. Often times these solutions can be found when we review your marketing and your website.

YOUR WEBSITE CAN MAKE A GREAT FIRST IMPRESSION

  • Customers can’t find me online?

  • Why is my product not selling?

  • Is my product better then the competition?

  • What services do you offer? Are your services online and in a store?

  • Why should customers choose you?

  • Can you transform potential leads into dedicated customers?

 

REVIEW YOUR BRAND AND ONLINE

  • use a brand assessment to understand you, and your business

  • review the competition

  • review your businesses strengths

  • take a look at your revenue goals



TAKE INVENTORY OF YOUR MARKETING

  • catalog your current marketing materials

  • review your website (that works great or needs some love)

  • review what’s working, and what’s not

  • consider your business cards & logos (or maybe you need these?)

  • look at any other way customers experience your brand . . . (e-commerce, in store, reviews, and in person)

WEBSITES HAVE ONE FUNDAMENTAL MARKETING GOAL → to get you customers. 

Once you wrap your arms around these valuable pieces of information, you can develop your Marketing Plan. Or We put together actionable marketing strategy and the marketing tactics.


What should my WEBSITE DEVELOPMENT have?

*** WARNING: we are geeks and it has a lot of details, here we go…

+ Mobile Responsive website

→ the same way that water takes the shape of the vase that it is poured into, a mobile responsive website takes the shape of the device that’s being used. On a smartphone, tablet, or laptop. Any computer, any device, your website looks great (and works correctly).

+ Website security features /Security Certificate

→ include the current standards for a secure HTTPS website connection (not HTTP). We use https:// for the address bar (or eCommerce HSTS).

 
 

→ 👍 Become Familiar with Website Security Certificate Icons [Secure Lock, Info & Not Secure]

Website Security Certificate Icons should be next to the website address. If they are not, contact us.

More about https:// When you go to a site that uses https (connection security), the website's server is correctly using a certificate to prove the website's identity to browsers. Google requires this certification in order to not affect your website rank in search results.


+ Beautiful Mobile Optimized Images

→ with over 70% of internet use happening on a mobile device, your website needs to function on a desktop and on a mobile device. We design mobile responsive sites that work on a smart phone and on a desktop or tablet. We include the right alt tags for proper set up (optimization)

 
 

+ Web Page Title Tag //

→ every page has a proper H1 tag

+ ON PAGE // Content writing

→ that matches your business tone and message. We do not have duplicate content or canned content.

+ Website setup & configuration

→ domain name search [to help you get the right url website address for your brand] + registration + DNS records

+ Custom domain extensions available

+ Domain identity protection and domain security lock

+ SLL Certificate to ensure website has a secured connection

+ Website hosting

+ Competitive website recon

→ to see what the competition is doing (and get in front of the competition)

+ Favicon included with every website

→ a favicon is a short cut icon associated with your website. These are displayed on the website tab. It’s a web development best practice we include in every website package.

+ Website Architecture

→ the org chart or architectural diagram of your website, so you know how the pages work together

+ Ongoing technical website support

→ if we designed your website, or another agency, we can help you. We will add a page, update your content, or make and changes or fixes you need to your website

GET YOUR BUSINESS WEBSITE TODAY


What should my WEBSITE DESIGN Include?

+ Typography

→ include fonts that match your brand & color scheme

+ Design selection

→ think about how the images appear onscreen, how the page scrolls and some special layouts

+ Add your logo

→ or we can create one for you

+ Website Banner images and on page pictures

→ use pics that you own or that we find for your website

+ Main website navigation menu

→ on mobile it’s called the ‘hamburger’ menu

+ Sub navigation menu

→ it’s mostly on a single page or feature

+ Cross linking structure

→ in website navigation (internal linking to pages)

+ Hold meeting/s to review new website content

+ Include a contact form

+ Pre-footer design

→ include your address, contact info and important information like specialty hours or events

+ Call to action

→ easy purchase/contact options for customers (website users)

+ Footer design and location listing

+ Links to social media

+ Is your website blog ready

+ Is your website e-Commerce ready


A little bit more:

For SEO (Search Engine Optimization) you should include these Best Practices

+ SEO [search engine optimization]

→ include optimizing your website so search engine can find you. When your customers search online, they will be able to find your website. These SEO best practices are a must and include overall website architecture, on page structure, keyword research, location optimization and much more.

+ Local and Location online search SEO Best Practices

+ We educate our customers (if you want to know) about Website Best Tips and Website Fixes

+ Webpage translations for international SEO

+ Search engines can crawl your website (‘crawlability’)

+ Unique meta titles and unique meta description for the snippet of text shown in search results.

+ Meta GEO Tags

+ Schema markup, so your website display beautifully in snippets and search

+ Top level keyword research

→ includes keyword research and current best practices so people searching online CAN FIND your business website

+ Long tail keywords

+ Alt tags for every image

+ Consistent Website Architecture

→ for User Experience (UX) and Google Search Bots (UI)

+ Create a standard for your On Page structure

→ (the page layout is consistent across the site and doesn’t look messy)

+ URL Structure is simple

+ XML Sitemap submission (so search engines can find your content)

+ Robots.Txt

→ to tell search engines about any hidden parts of your website

+ Remove outdated tech, like flash content

+ Link building

+ Add on Alternative SEO Packages to Keep Your Website Growing


How should me WEBSITE PERFORM? Do I need Google Analytics?

+ Webmaster tools to manage the website

+ Google Analytics included with every website

+ AMP Accelerated Mobile Pages

→ Considering over 60% of internet use is on a mobile device, we use AMP for mobile first indexing for faster loading mobile pages.

+ learn more about more online marketing. . .







What else should my website include?

+ Site comes BLOG READY

+ E-commerce READY

+ Available, eMail Box (name@domainname.com) set up

→ add forms (job application, surveys, health assessments, and the contact form or survey you want)

+ Accept payments on your website

+ Schedule appointments and have a calendar

+ Get More Website Functions







What kind of WEBSITE FIXES does my website need?

+ add web site pages for new services, or new products

+ add an About Page, Company Page and Meet the Team

+ delete old or outdated website pages

+ Fix broken page links and fix links in search results

+ fix Javascript

+ fix Flash player content

+ redesign your website

+ help fix NOT SECURE websites

+ update how you look online, without a website

+ fix Page Not Found 404 errors

+ get my website back form another hosting service

+ One Time Website Edits

+ Page Updates

+ Single Webpage Set Up

+ Track Your Investment with Website Analytics Reporting

+ Create redirects to fix website search errors

→ like 404 page, 301 redirects and 302 redirects








What ONLINE SERVICES should my website include?

+ ebay store - we build and train you how to run it

+ Amazon Affiliate store set up

+ Point of Sale (POS) integration

+ Sell online and in-store inventory management

+ Sell online with Shopify







What is the OFF PAGE that my website needs? What is CONTENT WRITING?

+ SEO Article Creation & Submissions

+ Blog Submission & Promotion

+ Social Bookmarking

+ Directory Submissions

+ Medical practice patients find you in local search SEO and HIPAA Compliance

+ Local Business Listings to Get Your Business Found in Search Pages

+ Get your medical practice found online when patients search

+ Google Places and Google My Business Listings

+ Get on Google maps and Apple maps

+ SEO Press Release Submissions

+ Build your profiles online, SEO friendly

+ Yahoo Answers

+ GET A GREAT WEBSITE & MORE …

MISSION POSSIBLE

What is Canned Content on a Website?

Copy cat writers are everywhere. Even with AI and ChatGPT, some web developers are not original. Here is what to watch out for. Here are ways you can avoid canned content on your website.

What is Canned Content on a Website?

But First, What NOT to do . . .

DON’T BE A COPY CAT

All the marketing & websites we develop are fresh. When we conduct competitive recon, we often come across competitor websites that are ‘copy cats,’ also known as “canned web pages.” These “copy cat websites” use the same template, and use the same writing for every website they create.

NEVER CANNED CONTENT | ALWAYS FRESH COPYWRITING

Across state lines, same business industry professionals (and their competitors) might not recognize that their websites are duplicated. Even if the copy cat website is not your ‘local’ competition, copy cat content HURTS your rank in Google. That’s right, you won’t appear well in search results because of the duplicate copy.

SOME OF THE NAMES HAVE CHANGED, BUT THE COPY CAT WEBSITE STAYS THE SAME

THESE COPIED WEBSITES WON’T HAVE A GOOD SPOT IN SEARCH RESULTS

Copied writing that is the same across more than one website will hurt your business in online search results. Google Search and other search providers want CUSTOM UNIQUE CONTENT on your webpage. Copy cat websites will not rank well in search engine results pages (SERP).

We do that.

OUR WEBSITE PROCESS WORKS

Customer L😍VE that We create UNIQUE Websites that LOOK like their business.

We understand the purpose of marketing. As your marketing agency and a technology partner we understand how websites function to get you customers.

Why Every Website Launch or ReDesign Needs a Brand Launch Strategy. The Story. The Press Release.

Why Every Website Launch or ReDesign Needs a Brand Launch Strategy. The Story. The Press Release.

You just spent valuable time (tears and sweat) building a website to showcase your products or services. Let's tell everyone that your site is live, both Internally with employees and vendors, and externally to THE WORLD. Alongside a website redesign or new website launch is The Branding Launch Strategy to help increase brand awareness. There is a series of steps to take, and one of those is the Media and Press Releases.

Congratulations! You have launched your site, and you are continuing to build the brand (thunderous applause). NOW WHAT? Let's make sure we let People Know by developing a Branding Launch Plan.

The write up you provide, in this case as a press release, will allow additional exposure for those who are searching redesigns or new sites. It is your chance to share what’s changed, why and add links to specific areas of the site to feature. Months later you will look into your analytics and see the click thru’s on what people found relevant in your post and links. You can re-direct traffic to newer content on the site helping them find exactly what they are looking for.

Read through our Press Release and find the Best Way to position your new website for the media.

Youtube Advertising and Why Music Matters - a Video Campaign Example

Advertisers knows all about your emotions!

And often we use music to enhance what you see. No matter where you advertise, on facebook, on youtube, or on google, don’t forget about sound.

It makes a difference in getting clicks and purchases from your advertising campaign.

Watch the examples on YouTube (video)

Why Music Matters, a You Tube Video Campaign Example

We had some fun today with one of our campaigns. From anti-valentine's day, to understanding why having a great image AND great music matters. Translating the tone of your Business Brand. Joanne Klee Marketing, Mission Possible Since 2005

Do you need youtube advertising - do you want to grow your channel and get more views.

Let’s talk about how we can unlock youtube monetization for your channel.

Contact Joanne.

OUR FAVORITE YOUTUBE QUESTIONS

When should I quit my job and become a full-time Youtuber?

While I can guarantee learning the secrets to consistent growth on your channel, growing your audience, getting more views and learning how to unlock monetization, We just can’t tell you when it’s time to go full time producing your tube videos.

I can’t guarantee that you will make loads of ca$h when you unlock monetization -


LEARN MORE ABOUT YOUTUBE from our series of blog posts.

// YOUTUBE ARTICLE ROUND UP //

Here is a lot more blog posts about youtube marketing.

  1. What are your youtube goals and why you need them?

  2. How to get 4,000 watch hours on youtube (for free)?

  3. Get great youtube channel marketing services - they are right here!

  4. There is the explainer post about How to submit to YouTubeKids with Great Content.

  5. We have a quick article from youtube to the entire list of youtube kids programming guidelines, and how to “Get Your Video on YouTube Kids with BEST OF TIPS for video search optimization.“

  6. A little bit more about “Youtube video eligibility for YouTube Kids” and any channel is here.

  7. Also, a bonus post about How youtube Monetization Guidelines have changed. (Its why many people are on youtube, right? TOO Make $ome Moolah.

  8. What is COPAA and why should I care? COPPA Regulations and Youtube Kids App - Not a Huge Problem


We hope these tips help you get started with youtube and youtube kids.

A little bit more insights . . .


STAY CONNECTED

Do you want more Marketing Insights? More posts like this one? 

Join our newsletter. We promise it's infrequent.

MINI BLOG

We have been sharing small business COVID-19 posts. See them on our Facebook page. If you want more frequent content you can also join our Facebook Page, it's our mini blog. 


REAL LIFE MARKETING

We show you real like marketing examples - and a lot of what not to do on Instagram. It’s marketing mistakes, google reviews, all in real life. Real life marketing on Instagram.

COMMENT

We want to hear from you. Leave us your comments.


SHARE

Give this a share, use the buttons below.

Youtube Kids is a popular way to get video views. But it’s not the only way! (videos)

You’re a youtube creator and you want more views on your videos. But you just don’t know how to get on youtube kids.

But did you know that you DO NOT need youtube kids to get more views!

Watch the video series below to learn what you can do . . .

We know the ways to help you get more views, more subscribers, and more of what you want.

But first let’s talk a little bit more about HOW youtube works when it comes to kids content. These rules apply for business too. It just happens that the kids video market is growing!

Youtube Kids is a popular way to get video views.

But it’s not the only way!

I do know that our youtube video marketing works!

We help channel just like you find your audience and get you more views. That means no fake views or buying fake subscribers.

What’s Next for Youtube Kids App?

We are going to feel a little stuck in 2021, until Youtube Developers can fix their algorithm and what to do about the way that suggested video and the “up next feature” can block content that is not for kids.

Since the launch of the youtube kids app a few years ago, the popular kids video app upload has locked out many youtube creators. Yes, it’s very frustrating.

BUT THAT’S NOT THE END OF THE STORY!

You can still produce videos that will be viewed Globally! The youtube kids app is NOT a requirement to monetize your channel!

We explained more what to expect from youtube kids in this #shorts video series. They are short clips FULL of great information.

Watch now . . . All the Youtube Kids Tips Video are here:

How to get on the youtube kids app tips 📲[Well Sort Of] 👨‍👩‍👧‍👦 ep 1 // Joanne Klee Marketing

We created this video series answering all your youtube kids questions! Thanks for the emails!

Kids watch Youtube, Not just Youtube Kids App!

You already know your audience - and those who will like your videos - are on youtube. We just need to put your video in front of an audience! Including kids who watch videos.

Kids watch youtube.com (not just the kids app) on mom and dad’s phone, when grandpa is baby sitting, when they are up at night on their own devices, or the neighbor comes over.

Kids are on youtube.com All. The. Time!


The YT kids app only semi-allowed google to settle the lawsuit referred to as COPPA.

Remember: You shouldn’t want to be in the app anyway.

Learn more in the full post around why the youtube kids app was created and COPPA laws - but the details are right here ⬇️


 

Keep up the good work as a Content Creator on Youtube: that means,

  1. keep pumping out your ORIGINAL family friendly content so kids will binge watch your channel.

  2. set your videos as made for kids (or youtube can delete your channel and all its content for violating the measures they have in place).

  3. and grow your audience. You can unlock monetization and be a youtube extraordinaire.

 

What else still works to promote kids videos?

It’s the “Up Next” Suggested Video.

What youtube does allow you to promote your videos is the next feature. That means we can optimize your videos to appear up next after other similar video topics and after your own vides. Yes, you can make your videos appear in up next to help them get more views.

Contact Joanne to learn more.

OUR FAVORITE QUESTION ABOUT YOUTUBE

When should I quit my job and become a full-time Youtuber?

While I can guarantee learning the secrets to consistent growth on your channel, growing your audience, getting more views and learning how to unlock monetization, We just can’t tell you when it’s time to go full time producing your tube videos.

I can’t guarantee that you will make loads of ca$h when you unlock monetization -


// YOUTUBE ARTICLE ROUND UP //

Here is a lot more blog posts about youtube marketing.

  1. What are your youtube goals and why you need them?

  2. How to get 4,000 watch hours on youtube (for free)?

  3. Get great youtube channel marketing services - they are right here!

  4. There is the explainer post about How to submit to YouTubeKids with Great Content.

  5. We have a quick article from youtube to the entire list of youtube kids programming guidelines, and how to “Get Your Video on YouTube Kids with BEST OF TIPS for video search optimization.“

  6. A little bit more about “Youtube video eligibility for YouTube Kids” and any channel is here.

  7. Also, a bonus post about How youtube Monetization Guidelines have changed. (Its why many people are on youtube, right? TOO Make $ome Moolah.

  8. What is COPAA and why should I care? COPPA Regulations and Youtube Kids App - Not a Huge Problem


We hope these tips help you get started with youtube kids.


STAY CONNECTED

Do you want more Marketing Insights? More posts like this one? 

Join our newsletter. We promise it's infrequent.

MINI BLOG

We have been sharing small business COVID-19 posts. See them on our Facebook page. If you want more frequent content you can also join our Facebook Page, it's our mini blog. 


REAL LIFE MARKETING

We show you real like marketing examples - and a lot of what not to do on Instagram. It’s marketing mistakes, google reviews, all in real life. Real life marketing on Instagram.

COMMENT

We want to hear from you. Leave us your comments.


*DISCLOSURE: NO GUARANTEE’s*. A little disclosure here, there are no guarantees that you can get your content on YouTube kids. Following our You tube Kids video content publishing tips here in these articles, or even following the youtube guide DOES NOT GUARANTEE your specific content will appear on the YouTube Kids App.

COPPA Regulations and Youtube Kids App - Not a Huge Problem

In the United States we have advertising regulations for every industry.

Do you know why I can’t say that the soap I make in my backyard will take 20 years off your face and beauty marks. Advertising Regulations.

Do you know why doctors cannot claim to cure patients only to help “relieve your suffering.” Advertising Regulations.

Do you know why your financial advisor cannot guarantee results on investments? Advertising Regulations (and the SEC too.)

Advertising Regulations have been in the marketing industry for ages. They help keep consumers like you and me form buying that FAKE soap that might or might not make us look younger. You cannot make fake claims, you cannot exaggerate what your product does, and have to follow strict rules when advertising to kids.

Feel safe yet?

What is COPPA and Why is it Keeping me off of Youtube Kids App?

The specific advertising regulation that protects kids is the Children’s Online Privacy Protection Act, aka COPPA. A 1998 law that wasn’t getting the respect it deserved. And So the federal government sued google, the owners of youtube, for advertising to kids! IN a settlement Google agreed to pay $170 million to the FTC.


Now what will youtube do?

Here is more about the compliance. Youtube is preventing advertisers from running ads to kids. Even tho youtube’s income backbone comes from ads. These two juxtaposed ideas work because of the new youtube kids app.

If a video or channel is considered “made for kids” (yes, your kids playing in the pool is a kids video), then youtube will limit the videos engagement online:

  • many channel features are restricted

  • disable comments

  • no sponsorship or product endorsements (have you been ignoring the required disclosure checkbox is in the dashboard?)

  • no donations or live contributions to the channel

  • . . . more blocked features are listed below


Still Works - Up Next Suggested YOUTUBE Video

But what does work is up next. And you can make your videos appear in up next to help them get more views.

Even with all these restrictions - we help clients grow their channels.

Contact Joanne to learn more.


What COPPA Means for Youtube Creators?

Well, first of all keep creating your videos. Kids appropriate content is getting views every day and not just in the United States. Remember that COPPA is a U.S. Regulation but youtube is a global audience.

I hope we made you scratch your head! 🙀

That’s right - if you have a flare for some things culturally specific, add some international keywords to your video titles and you might get some increased traction outside the US. It’s another way we increase videos views.

There are a few youtube creators who made channels specifically targeting other countries where they regularly optimize their videos for those languages keywords.

 
Some youtube channels created country specific channels to expand keywords targeting and get more views (and income)

Some youtube channels created country specific channels to expand keywords targeting and get more views (and income)

 


Why target an international audience on youtube?

It has to do with how youtube and google use their algorithms to show content to viewers. And unfortunately the algorithms is just learning to be bi-lingual or tri-lingual (come on machine learning . . . here we come).

Until youtube can catch up in programming - translating content is a great way to get more views.

TIP: If you don’t want to manage multiple channels - then creating playlists with specific target language keywords is a good start.

COPPA Regulations and Youtube Kids App - Not a Huge Problem

How COPPA Regulations Affect Youtube and Create Youtube Kids //

In our video series - we have a collection of short video under 1:00 minute each - tackling your youtube kids questions. (Thanks for all those emails folks!)

Watch the video where we explain how COPPA laws might not affect video monetization. In this episode we talk about COPPA law regulations which led to the creation of the youtube kids app. Don’t worry about those setting that require you to mark your channel as made for kids. We uncover some of the ways you can still grow your channel and monetize.

Click Play.

 

What’s Next for Youtube Kids App?

Until youtube can figure out what to do about the suggested video “up next feature” - then youtube kids app is locked. No new content to be added by anyone.

BUT - You shouldn’t want to be in the app anyway.

You audience is on youtube. Kids watch youtube.com on mom and dad’s phone, when grandpa is baby sitting, when they are up at night on their own devices, or the neighbor comes over. Kids are on youtube. The YT kids app only semi-allowed google to settle the lawsuit.

That means

  1. keep pumping out your ORIGINAL family friendly content so kids will binge watch your channel.

  2. Set your videos as made for kids (or youtube can delete your channel and all its content for violating the measures they have in place).

  3. And grow your audience. You can unlock monetization and be a youtube extraordinaire.


MORE Features Blocked on Channels “Made for Kids”

  • Autoplay on the homescreen

  • Branding watermark (layouts)

  • Cards that play mid-video or end screens (editor)

  • Channel comments

  • Donate button

  • Likes and dislikes on YouTube Music

  • Live chat or live chat donations

  • Merchandise

  • Notification bell

  • Personalized advertising

  • Playback in the Miniplayer

  • Super Chat or Super Stickers

  • Save to playlist and

  • Save to watch later

  • Ticketing

Still Works - Up Next Suggested Video

But what does work is up next. And you can make your videos appear in up next to help them get more views.

Contact Joanne to learn more.


When should I quit my job and become a full-time youtuber.

We might tackle that question in the next blog post.

I can guarantee consistent growth on your channel, growing your audience, learning how to unlock monetization, while we demystify video marketing.

While I can’t guarantee that you will make loads of ca$h when you unlock monetization - I do know that we can find your audience and viewers. That means no fake views or buying fake subscribers.


// YOUTUBE KIDS ARTICLE ROUND UP //

  1. Get great youtube channel marketing services - they are right here!

  2. There is the explainer post about How to submit to YouTubeKids with Great Content.

  3. We have a quick article from youtube to the entire list of youtube kids programming guidelines, and how to “Get Your Video on YouTube Kids with BEST OF TIPS for video search optimization.“

  4. A little bit more about “Youtube video eligibility for YouTube Kids” and any channel is here.

  5. Also, a bonus post about How youtube Monetization Guidelines have changed. (Its why many people are on youtube, right? TOO Make $ome Moolah.

  6. What is COPAA and why should I care? COPPA Regulations and Youtube Kids App - Not a Huge Problem


We hope these tips help you get started with youtube kids, but their are no guarantee’s* to be featured.


We hope these tips help you get started with youtube kids.


STAY CONNECTED

Do you want more Marketing Insights? More posts like this one? 

Join our newsletter. We promise it's infrequent.

MINI BLOG

We have been sharing small business COVID-19 posts. See them on our Facebook page. If you want more frequent content you can also join our Facebook Page, it's our mini blog. 


REAL LIFE MARKETING

We show you real like marketing examples - and a lot of what not to do on Instagram. It’s marketing mistakes, google reviews, all in real life. Real life marketing on Instagram.

COMMENT

We want to hear from you. Leave us your comments.


*DISCLOSURE: NO GUARANTEE’s*. A little disclosure here, there are no guarantees that you can get your content on YouTube kids. Following our You tube Kids video content publishing tips here in these articles, or even following the youtube guide DOES NOT GUARANTEE your specific content will appear on the YouTube Kids App.

 

Want to be in a Kids video? The Pancake Song IS HERE, and You can be in the YOUTUBE Video. Join Us

Want to be in a Kids video? The Pancake Song IS HERE, and You can be in the YOUTUBE Video. Join Us

The Pancake Song - original lyrics and melody by Joanne Klee — is love on youtube. Please watch and like.

What Videos Are Popular on Youtube?

If you are posting videos on youtube - then your are already creating great videos that people want to watch. Your videos are interesting - insightful - fun - entertaining - let’s find your audience. How do you know youtube viewers like my videos?

Don’t take my word for it. . . even if I have not seen your channel - how do I know people want to watch your videos. Joanne Klee Marketing believes in making data-based decisions. I already know from studys conducted by google that people watch youtube for many reasons. We just have to find YOUR AUDIENCE. And we have the secret sauce on how to find them.

 

What Are Popular Videos on Youtube?

Will people watch my youtube videos?

A recent youtube study posted all the reasons people watch youtube videos. And its probably not what you think. When viewers are watching videos on youtube, it’s a time to get in front of people no matter what time.

Viewers watch during their chill “leisure time.”

Or during their Work time.

Work from home or weekend warrior.

No matter when people watch - we need to optimize your videos and ‘program the internet’ so they can find your channel.


Do you think your Video Content Is Not Good Enough? Well Guess What, it’s Great!

It’s all because of the Why? WHY PEOPLE WATCH YOUTUBE?

Many video content creators think there videos just aren’t good enough to get started. We hear things like “I need better editing” or “I need to improve my sound quality” and many, many more reasons. YouTube Viewers WANT YOUR VIDEO CONTENT just the way it is!

A recent youtube study posted all the reasons people watch youtube videos. And its probably not what you think. It is not about video quality. Instead viewers want to watch, well, what they want to watch. It the content and video topics that bring in the audience, not video quality.

You get to get in front of people in their leisure time. Work time. Work from home or the weekend warrior. Let’s get your videos in front of viewers — no matter what they are watching.

You are probably already posting videos on youtube that MEETS at least One of the Reasons WHY Viewers watch YouTube!

Here is a list of some of the reasons why people watch youtube: ▶️

 
a list of what videos are popular videos on youtube

Here are the reasons people most watch youtube

 
 

✔︎ make videos to help people relax and unwind

✔︎ videos to teach me something new

✔︎ create videos to learn a new hobby

✔︎ video content that make me laugh and funny videos

✔︎ videos that are inspiring

✔︎ videos that relate to my passion

✔︎ watch things that allow me to dig deeper into my interests

✔︎ videos to teach people and kids how to do things better

✔︎ videos that help viewers forget the world around me

✔︎ videos that keep viewers in the know

✔︎ videos that help me be efficient

✔︎ make videos that are easy to watch on the go

✔︎ address social issue around me

✔︎ videos that help kids pick the right behaviors and make good choices

✔︎ that do not require their full attention (think background noise)

✔︎ videos that are nostalgic and take me back to another time in my life

✔︎ videos with their finger on trends and on the pulse of the culture

✔︎ think global! videos people in ANY country would like

✔︎ Translate content into their language

✔︎ make me feel like I am a part of a community - neighbors here at home or overseas

✔︎ videos that you love, and others will love

 
 

IS YOUR YOUTUBE CHANNEL GREAT?

YouTube is the 2nd largest search engine behind google! Youtube is so totally and completely user-friendly, when combined with the soaring popularity of video content, has made it the 2nd largest search engine behind Google.

YouTube has 3 billion searches per month according to recent Forbes research. Do you want your youtube channel to show up in those search results?

Here are some of the reasons behind a great youtube channel.

Your Youtube Channel tells a story

Across your channel, in the banner and playlists. YouTube thumbnails tell the audience what videos are about, and look great on any device mobile phones, laptops and tablets.

We optimize your channel the right way, including strategies to get on youtube kids

With SEO for youtube, the content we write (which youtube search and google search NEED to know WHAT your video is about), your video will always appear on:

  • google search

  • anywhere your thumbnail appears online

  • in popular video search results (also on google)

Your youtube channel looks great!

Every youtube page includes a evaluation of your youtube channel for SEO strategy + keywords to make sure you attract the best audience. Your YouTube viewers want to know more BEFORE they watch.

CONTACT JOANNE TODAY!

// ARTICLE ROUND UP //

Learn more about Youtube and Youtube Kids on the blog

  1. Get great youtube channel marketing services

  2. There is the explainer post about How to submit to YouTubeKids with Great Content.

  3. We have a quick article from youtube to the entire list of youtube kids programming guidelines, and how to “Get Your Video on YouTube Kids with BEST OF TIPS for video search optimization.“

  4. A little bit more about “video eligibility for YouTube Kids” is here.

  5. Also, a bonus post about How youtube Monetization Guidelines have changed. (Its why many people are on youtube, right? TO make some moolah.