When thinking about growing your youtube channel - you might not know where to start. What should you be adding to your channel? What methods can grow your subscribers?
Here we curated the best questions you can answer to better understand your channel goals.
What are your Youtube Goals?
Here is how you can get to your YouTube Channel Goals …
If you can answer these questions, then you are on your way to great youtube marketing. If you don’t know how to answer these questions - then you need Youtube Marketing. This is how we create your youtube marketing plan.
Don’t worry we give you the answers to these questions and why they are important. Keep reading to see how we answer these questions below.
What do you want to accomplish on your youtube channel?
Who is your youtube audience? How is your video content performing?
We help you understand the importance of these questions.
Do you want to Monetize on Youtube and more …
Do you want to $ monetize $ your videos on youtube?
Do you want to get more views?
Do you want to attract manufacturers?
Do you want to get product placement?
Do you want Youtube Advertising?
Do you want to advertise outside the United States?
Do you want to advertise on youtube?
Will you grow your channel in other countries or want views from other countries?
Why Understanding Your YouTube Goals Matters
Setting clear goals for your YouTube channel is essential if you want to build a successful presence on the platform. Without a defined purpose, it’s easy to waste time and resources creating content that doesn’t support your objectives or attract the right audience.
Answering key questions about your YouTube channel helps you focus on what really matters, whether it's growing your subscriber base, increasing views, attracting sponsors, or monetizing your content.
Let’s break down why understanding your YouTube goals is so important:
Drives Content Youtube Strategy: Knowing what you want to achieve (e.g., views, engagement, monetization) directly shapes the type of content you create. It gives your videos direction and makes them purposeful.
Attracts the Right Audience: Identifying your audience is crucial. When you know who you're speaking to, you can tailor your message, making it more relevant and compelling for your viewers.
Measures Success: Setting goals allows you to track progress. YouTube offers analytics that can help you measure views, watch time, and engagement, showing you if you’re on track.
Opens Monetization Opportunities: Clear goals make it easier to explore options like advertising, product placements, and sponsorships. Brands prefer working with channels that have a focused approach and understand their target audience.
Expands Your Reach Internationally: If expanding globally is a goal, then understanding this can shape your advertising strategy and content for a broader audience.
Step-by-Step Plan to Define and Achieve Your YouTube Goals
Here’s a five-step plan to get started with answering these questions and taking actionable steps toward your YouTube goals.
Step 1: Define Your Objectives
Start by clearly defining what you want to achieve on your YouTube channel. Think about specific, measurable goals.
Example: "I want to reach 10,000 subscribers within 6 months" or "I want to achieve an average of 5,000 views per video."
Tip: Keep your goals realistic and time-bound to stay motivated.
Step 2: Identify Your Target Audience
Understanding who your ideal viewers are is key to creating content that resonates with them.
Considerations: Who are they? What are their interests? Where are they located?
Action: Create a profile of your target audience, including demographics (age, gender, location) and interests.
Tip: YouTube Analytics can give you insights on the demographics of your current viewers.
Step 3: Analyze Your Current Video Performance
Dive into YouTube Analytics to see how your content is performing. Look for trends in engagement and identify areas for improvement.
Metrics to Check: Watch time, views, engagement (likes, comments, shares), and audience retention.
Action: Identify top-performing videos and try to understand why they work. Replicate successful strategies.
Tip: Use this data to adjust your content strategy, focusing on what works best for your audience.
Step 4: Optimize Content for Monetization
If your goal is monetization, create content that appeals to advertisers and aligns with YouTube's monetization requirements.
Considerations: Create advertiser-friendly content, set up ad-friendly titles and tags, and engage with brands in your niche.
Action: Enable monetization in your channel settings, apply for the YouTube Partner Program, and start exploring brand partnerships.
Tip: Collaborate with brands that match your channel’s theme to attract product placements and sponsorships.
Step 5: Expand Your Channel’s Reach
Once you’ve established a foundation, consider expanding your audience by reaching new demographics or international viewers.
Considerations: Are there other countries where your content would perform well? Are there specific groups you want to reach?
Action: Run ads in other countries or create content in multiple languages to reach a wider audience.
Tip: Use YouTube’s geo-targeting options to advertise outside your country and reach a global audience.
Example Goals and Actions
Here’s how answering these questions can lead you to clear, actionable goals:
Do you want to monetize your videos?
→ Set up monetization through the YouTube Partner Program, explore sponsorships, and run ads.
Do you want more views?
→ Use SEO techniques (keywords in titles, descriptions) and promote content on social media.
Do you want to attract manufacturers or get product placements?
→ Create niche-focused content, reach out to brands, and showcase relevant products.
Do you want to advertise outside the United States?
→ Use YouTube’s geo-targeting features, and tailor content for international audiences.
Do you want to grow your channel in other countries?
→ Create multilingual content or subtitles, target ads globally, and engage with viewers from different regions.
By answering these questions and following this step-by-step plan, you’re on the way to creating a focused and effective YouTube strategy. Whether you’re aiming to increase views, reach new markets, or monetize, understanding and setting your YouTube goals is the first step to a successful channel. Let us help you build a powerful YouTube marketing plan and take your channel to the next level!
Lets’ Get Started. We help you get to your youtube goals.
Contact Joanne for a complimentary consultation of your youtube channel
// YOUTUBE ARTICLE ROUND UP //
Here is a lot more blog posts about youtube marketing.
Get great youtube channel marketing services - they are right here!
There is the explainer post about How to submit to YouTubeKids with Great Content.
We have a quick article from youtube to the entire list of youtube kids programming guidelines, and how to “Get Your Video on YouTube Kids with BEST OF TIPS for video search optimization.“
A little bit more about “Youtube video eligibility for YouTube Kids” and any channel is here.
Also, a bonus post about How youtube Monetization Guidelines have changed. (Its why many people are on youtube, right? TOO Make $ome Moolah.
What is COPAA and why should I care? COPPA Regulations and Youtube Kids App - Not a Huge Problem