We Love our Clients. Unique Brands, Great Services and an interest in excellent Marketing. We cant help but showcase some of the work. While we cant give away the secret sauce and exactly why certain strategies were chosen, we like showing off how great some of the details look.
Well that was Fast!
Tonight we posted about the adventures of Build-a-Bear pay your age as possibly the great marketing campaign fail of 2018. Earning reports will determine how International House of Pancakes taking over the burger market as iHOB fairs out. A Mere 4 days later, the great amazon prime day is All. Systems. Stop.
Sorry Something Went Wrong On Amazon Prime Day Fail, more marketing campaigns went bust 2018
Okay, so your gonna want to read this too . . . we can’t make this stuff up
iHob Versus Build A Bear. Marketing Campaigns that made some Noise.
More recently the Build a Bear stores ran a campaign to Pay Your Age for one if their bears. These bears are well know for being custom made from stuffing and their accessories, and the accompanying price tag. So the company decided to drive traffic to their stores with a unique approach.
We Can't Make This Stuff Up. When Brands Try Daring Ideas
Let people "Pay Their Age" for the bear they make. . . Whoa! Talk about causing a ruckus. Social Media Exploded.
In the age of immediate response through Social Media, the mega burger brands did not delay in responding to IHOB, or IHOP, trying to infiltrate their market.
From Great Pancakes to Great Burgers? The IHOB journey and what other brands have to say
If you haven't heard about IHOP's summer rebranding campaign, you can learn more here. Many marketers are watching closely to see if this initiative is brand suicide or brand genius. But some BIG BRAND aren’t waiting to find out and have already chimed in.
When a brand changes their image, logo, or name, it;s considered a radical move in the industry. Sometimes out of desperation, and sometimes because it's sheer genius. But when does a brand nail it, and when it is a sore excuse of a gimmicky act of desperation? When the famed ICONIC brand IHOP Becomes a Burger Brand.
What makes a Brand Iconic // IHOP changes their promise for great pancakes into Brand Suicide burgers? We can't make this stuff up.
Let's Get Started
I want you to be successful in event management. And there are some secrets that I am happy to share with you so you will have a successful event.
I have been a marketing guru for over 17 years, and now we can do it for you. We’re a Chicago marketing firm, with the best business event management services. Your event can have the best food and the most beautiful location. But if you don’t have these 3 event management tips, then you just can get to true event success. Event managers, clients and entrepreneurs can benefit from this event advice.
Getting thru the knowledge blog post: approximately 5 minutes
Watching the video: approximately 5 minutes
Valentines Day forces us to think about love. We are often flooded with images of hearts and puppies. Seeing everywhere flowing colors of red, pink and white around us can feel drowning. This Valentines Day I propose we do something different:
Immerse Yourself in Something You Love: An Anti Valentine's Day Post
So this valentines day let’s love the things we normally don’t. Break away from the traditional schmoopiness, love filled, sometimes exhausting tradition, and instead leave obligation behind and love the things that YOU WANT. You can learn about valentines traditions from around the world, or just jump into our tips below.