BUSINESS MARKETING STRATEGY INSIGHTS

Here we give you insights into how we develop your Marketing Plan. Our process combines our best business marketing strengths and your brands expertise. Together we grow your business.

Service Excellence + Detailed + One Stop Solutions. It's Mission Possible.

 
 

LET'S GET STARTED

It starts with a conversation. We listen (and we mean REALLY listen) to your objectives. We outline the business goals you want to accomplish. We integrate your valuable industry perspective into our business marketing process. We express your business brand. And we position you as the expert in the marketplace.

All the business marketing content we develop is fresh, NEVER CANNED CONTENT.

 

THE MARKETING ASSESSMENT OF YOUR BUSINESS NEEDS

  • What are your revenue goals? What does success look like in 6 months, 5 years?
  • Do you want to increase customers? Do you want to promote a product?
  • Where do you advertise today? Where does your competition advertise?
  • Are you growing? Are you shrinking?
  • Do you have a specific problem area to address?
  • Do you need to streamline procedures, moving them to an online or electronic solution, saving time and money?

A REVIEW OF YOUR BRAND

  • review the competition,
  • your businesses strengths,
  • your revenue goals.

A MARKETING INVENTORY

  • your current marketing materials
  • your website (that works great or needs some love)
  • business cards & logos
  • any other way customers experience your brand ...

Once we wrap our arms around these valuable piece of information, we will develop your Marketing Plan. We review actionable strategies and the support tactics that promote you and increase customer + revenues. 

 

DEVELOP YOUR BUSINESS MARKETING PLAN

We make data based decisions, and sprinkle in our Marketing Experience.

  • Company Analysis
  • Customer Analysis
  • Competitor Insights
  • and more ... 

We include insights and information about your business.

  • We address your objectives and revenue goals.
  • We use the best marketing strategies that will work for YOU.
  • Identify the best and current approaches and tactics to meet your needs.

MARKETING PLAN DEVELOPMENT

CONGRATS! After we have finalized your marketing plan (that's our secret sauce ;-) then it is time to get to work.

Here you can learn a little more about our Business Marketing Development Process, it's how we cut up the pieces of your plan.  We are here for the long term, to help grow your business efficiently.

We make Marketing Mission Possible!

PRE-DEVELOPMENT PHASE

  • Conduct Brand Assessment
  • Assess Revenue goals (ROmI Review) & measurement options
  • Marketing Inventory Review
  • Outline & Develop Client Specific Tactics
  • Outline Approval Process

DESIGN PHASE

  • Messaging & Development
  • Marketing, creative & logo development
  • Consistency in image, tone, creative, message
  • Ensure design attractiveness, memorable, versatile, simple, color ease, appropriate

DIGITAL PHASE

  • Pre Web Design
  • Digital Review
  • Web Architecture
  • Content Development
  • Conversion Optimization (CO)
  • Optimization Best Practices
  • Key Word & Search Engine Optimization (SEO)

 

LAUNCH PHASE

  • Communication plan
  • The Big Reveal

GROWTH AND MANAGEMENT

  • Analytics and Evaluation
  • Ongoing Management
  • Web Master Services
  • Analysis for ROI attainment + Success! 

A LITTLE MORE ...

You deserve the best Chicago business marketing firm for YOUR business. We have the insights to grow your brand.

Insights... Learn More about What is Branding and other Marketing Terms and Definitions for the Savvy Customer.