YOUR BUSINESS IS PART OF THE ‘SECRET SAUCE’ IN OUR MARKETiNG PROCESS
WE ARE IDEA LEADERS
WE ATTRACT CUSTOMERS
WE SCALE YOUR BUSINESS GROWTH
WE LAUNCH YOUR BUSINESS
Together, we CAN grow your business
OUR PROCESS
(It’s OUR RECIPE for GREAT Marketing in Chicago)
Your business is a special ingredient in our secret sauce!
Our Best Marketing Experience + Your Industry Expertise = THE SECRET SAUCE
No matter what type of marketing you need, we take your business to the next level. As your on demand marketing agency, we use data and our creative souls, to make your business look great!
OUR PROCESS
Get a Great Marketing Plan
Here is how it starts:
✓ Let’s review your business goals - Face to Face
Even in a high-tech online marketing industry, we still value good old-fashioned face to face meetings. In person or video conference, we make it a point to plan at least one initial meeting to get to know you and your business in person.
✓ What’s Your Business Story?
It all started when … every business owner has a unique story about what makes their business special. And that is worth sharing. To get your story we visit with you, meet your people, take photos, record videos and do everything we can to learn as much about your business as possible. We become “insiders” at your company to get the view we need to present your great story to your audience.
✓ We take marketing seriously (yes, seriously!)
You get the best marketing tactics. We do the work to get your business story FOUND online. Before a great website or online advertising can get started, we add these marketing best practices to fill in the details of your story.
We research popular keywords aligned content, metatags, linking strategies.
We do the research to determine a SEO plan, and its what many web designers and marketing agencies leave out. That is why the cookie cutter website design fall flat, and don’t deliver.
✓ Let’s scale your business for growth.
It would take hours to explain the constantly changing landscape of a “make Google happy” plan of action. But know that we will bring you up to date on the latest tactics that work and the old ones (that others still use) that don’t work!
✓ Website Design (and on a website redesign we show your which part of the job did not get done)
We set up your website. Once the core website is done, the work is not over. To develop a web platform that delivers leads consistently all online marketing activity is centered around the website, this is where we begin.
An easy to use website, that is easy to navigate is critical. Your website looks great and keeps your potential customers around until they convert (that means you get paid!).
✓ Let’s Get Social
Yes, social media is CRITICAL to success. Most businesses are bewildered by this important area of marketing. Today’s audience wants to “like” your business. Don’t worry, we will manage your social media accounts, grow your audience and post relevant content to build your brand. Your company becomes the “go-to” source in your industry or specialty.
✓ Online Marketing is Growing
Keep growing your business online. The old days (five years ago in tech talk) of building a website, getting to page one on google and sitting back to do nothing are gone for good! To stay at the top you need to continue updating your core website, blog and social channels. We also get your brand listed on website for those precious backlinks.
Maintaining and updating your web presence is essential to growing in the ever changing business world.
→ Doing the same old stuff that worked in the past will put you out of business.
→ Doing nothing will do the same.
✓ How did we do?
Let’s Evaluate your success! Our goal → Let’s get your customers.
We earn sales leads for your business through online marketing activity. We have many ways of measuring the success of our progress.
We monitor the increase in page visits, time spent on the site, page rank for preselected keywords, page visits from those keywords, volume of online content sharing, social media account growth, conversions on landing pages, and many others.
Ultimately, our clients see results.
If you are wondering about marketing:
what comes next for online marketing? Can I get a marketing plan?
HOW WE CREATE A BUSINESS MARKETING PLAN
We outline these steps in a marketing plan - and in each phase of our process (because we want YOU to know, that WE know, what comes next!)
I | MARKETING — PRE-DEVELOPMENT PHASE
First, we review your Brand Assessment (get your white paper branding assessment sample copy here)
Assess your business goals learn how you measurement success
SWOT Analysis (we look at your business strengths and the competitor weaknesses)
Take a quick marketing inventory (do you have a logo, and business cards? We look at your existing business materials)
Outline & Develop Client Specific Marketing Tactics (based on your business goals)
Outline Approval Process
II | MARKETING — DESIGN PHASE
We attract Customers!
We create your messaging & business tag lines
We ADD insights and information about your industry
Marketing, creative & logo development
Develop consistent image, tone, creative, and message
Ensure design attractiveness and make it memorable
We revise based on your feedback. Repeat.
III | DIGITAL MARKETING PHASE
Digital review “Is your business online?”
Top Level keyword research
Content development
Web architecture, each page structure for website consistency
Conversion optimization (CO)
IV | LAUNCH PHASE #missionPossible
Communication plan for customers and vendors
The Big Reveal: “We love launch day!”
V | GROWTH AND MANAGEMENT
Analytics and evaluation
Ongoing management
Web master services
Analysis for ROI attainment + Success!
LET’S CREATE YOUR BUSINESS MARKETING PLAN
LET’S GET TO WORK
Now that we reviewed your business goals, here you can learn a little more about OUR MARKETING PROCESS. We divide up the phases of a marketing strategy to create your marketing plan. THIS makes it easy to work with your business.
MORE MARKETING ASSESSMENTS
✓ Learn about our marketing SWOT and PEST assessments that helps us get you one step ahead of the competition.
✓ Then we get in front of customers with a website or without a website.
MARKETING THOUGHT LEADERSHIP
We address your objectives and revenue goals.
We do not add unnecessary work to save you money.
We use the best marketing strategies that will work for YOU.
Identify the best and current approaches and tactics to meet your needs.
WE WORK WHERE YOU NEED US
We use the basics of this process to further develop your existing marketing strategy, or build in the missing marketing tactics. Running your business through our process & marketing development phases ensures that we don’t miss a step in running your marketing plan. Need more marketing? See ondemand marketing for hire.
WE ARE HERE FOR THE LONG TERM
We help grow your business efficiently, in ways you want to. We’re here since 2005.
LET’S TALK BUSINESS
What are your revenue goals?
What does success look like in 6 months, 5 years?
Do you need a website or online presence?
Do you want to increase customers? or Do you want to promote a product?
Where do you advertise today? And Where does your competition advertise?
Are you growing? Are you shrinking?
Do you have a specific problem area to address?
Do you need to streamline procedures, moving them to an online or electronic solution, saving time and money?
Let’s look at all the ways customers experience your brand . . . (ecommerce, in store, reviews, and in person)
A LITTLE MORE ...
We Make Marketing Easy
You deserve the best Chicago business marketing firm for YOUR business. We have the insights to grow your brand.
Insights... Learn More about What is Branding and
other Marketing Terms and Definitions for the Savvy Customer.