iHob Versus Build A Bear. Marketing Campaigns that made some Noise.
More recently the Build a Bear stores ran a campaign to Pay Your Age for one if their bears. These bears are well know for being custom made from stuffing and their accessories, and the accompanying price tag. So the company decided to drive traffic to their stores with a unique approach.
We Can't Make This Stuff Up. When Brands Try Daring Ideas
Let people "Pay Their Age" for the bear they make. . . Whoa! Talk about causing a ruckus. Social Media Exploded.