Why Every Website Launch or ReDesign Needs a Brand Launch Strategy. The Story. The Press Release.

Why Every Website Launch or ReDesign Needs a Brand Launch Strategy. The Story. The Press Release.

You just spent valuable time (tears and sweat) building a website to showcase your products or services. Let's tell everyone that your site is live, both Internally with employees and vendors, and externally to THE WORLD. Alongside a website redesign or new website launch is The Branding Launch Strategy to help increase brand awareness. There is a series of steps to take, and one of those is the Media and Press Releases.

Congratulations! You have launched your site, and you are continuing to build the brand (thunderous applause). NOW WHAT? Let's make sure we let People Know by developing a Branding Launch Plan.

The write up you provide, in this case as a press release, will allow additional exposure for those who are searching redesigns or new sites. It is your chance to share what’s changed, why and add links to specific areas of the site to feature. Months later you will look into your analytics and see the click thru’s on what people found relevant in your post and links. You can re-direct traffic to newer content on the site helping them find exactly what they are looking for.

Read through our Press Release and find the Best Way to position your new website for the media.

Youtube Advertising and Why Music Matters - a Video Campaign Example

Advertisers knows all about your emotions!

And often we use music to enhance what you see. No matter where you advertise, on facebook, on youtube, or on google, don’t forget about sound.

It makes a difference in getting clicks and purchases from your advertising campaign.

Watch the examples on YouTube (video)

Why Music Matters, a You Tube Video Campaign Example

We had some fun today with one of our campaigns. From anti-valentine's day, to understanding why having a great image AND great music matters. Translating the tone of your Business Brand. Joanne Klee Marketing, Mission Possible Since 2005

Do you need youtube advertising - do you want to grow your channel and get more views.

Let’s talk about how we can unlock youtube monetization for your channel.

Contact Joanne.

OUR FAVORITE YOUTUBE QUESTIONS

When should I quit my job and become a full-time Youtuber?

While I can guarantee learning the secrets to consistent growth on your channel, growing your audience, getting more views and learning how to unlock monetization, We just can’t tell you when it’s time to go full time producing your tube videos.

I can’t guarantee that you will make loads of ca$h when you unlock monetization -


LEARN MORE ABOUT YOUTUBE from our series of blog posts.

// YOUTUBE ARTICLE ROUND UP //

Here is a lot more blog posts about youtube marketing.

  1. What are your youtube goals and why you need them?

  2. How to get 4,000 watch hours on youtube (for free)?

  3. Get great youtube channel marketing services - they are right here!

  4. There is the explainer post about How to submit to YouTubeKids with Great Content.

  5. We have a quick article from youtube to the entire list of youtube kids programming guidelines, and how to “Get Your Video on YouTube Kids with BEST OF TIPS for video search optimization.“

  6. A little bit more about “Youtube video eligibility for YouTube Kids” and any channel is here.

  7. Also, a bonus post about How youtube Monetization Guidelines have changed. (Its why many people are on youtube, right? TOO Make $ome Moolah.

  8. What is COPAA and why should I care? COPPA Regulations and Youtube Kids App - Not a Huge Problem


We hope these tips help you get started with youtube and youtube kids.

A little bit more insights . . .


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REAL LIFE MARKETING

We show you real like marketing examples - and a lot of what not to do on Instagram. It’s marketing mistakes, google reviews, all in real life. Real life marketing on Instagram.

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How's Business? Its Slow. What Decision Makers Are Talking About for Business Self Care. Covid-19 Innovation

Too often as business owners we get caught up in the day-to-day and can lose sight of our business goals. The basic reason why we started a business in the first place. What was our passion? What was the direction we wanted to take? Where did we want to be in five years?

Recently, when I spoke at a conference for #SoloCEO and entrepreneur like leaders, with business life coach Gail Golden taking the stage. Her message for self care is often heard and the advice for Business Self Care is priceless.

What resonated with the audience, and with me, was the Business Self Care tip. “Take two days during the year and dedicate them to your business.”

A year ago this felt impossible. 48-hours away from everything email, voicemail, design, and website SEO, to “think about” my business?

Thanks to covid- we all have a little extra time on our hands!

That means get away from your office, step away from the brand, and take time to dedicate two days to thinking about your business.

How’s Business? It’s A Little Slow. What Decision Makers Are Talking About Self Care for Their Business.

Covid-19 Innovation

Take a pause, because after all things are slow, and let’s take quick review of your business. This includes turning on your out of the office notice. Because you’re dedicating yourself to growth.

COVID-19 has caused somewhat of a “forced get away” for business owners. We might work from home, or still go into the empty office. But no matter where we work in this New Way of Doing Business (and after you have already told customers about HOW you can still do business) . . . . days are slow.

Consistently from clients I speak with, owner to owner tell me the same thing: “Customers are saving their pennies,” new ideas and strategies are all put on hold.

How do you keep your business alive during times like these? 

Use this rare allotment of time for your “business self care.” It not about you. It’s self care for your brand. Your brand that you have taken the time to nurture and grow this far.

Innovate. 

Think. 

Change.

It’s time to think about business.

On a recent social distance weekend my daughter fishing at the lake while mommy thought about How Is Business? Its Slow. What business owners ARE TALKING ABOUT FOR BUSINESS SELF CARE. Covid-19 Innovation
 

On a recent social distancing weekend get away with the family, I took the time for Business Self Care. While my darling daughter didn’t catch anything, she did keep trying. She kept re-casting and trying new bait. It was innovation happening right in front of me. Thinking about the problem. And trying to change. She is a Little Genius i would say

 

Business Self Care: Innovate

Do you know why you’ve suddenly seen a spike in advertising for face masks? Because people are innovating their business. Change is happening at a rapid pace. 

Stay at home moms are using their sewing talents to make masks and sell online. Sometimes it’s just on their Facebook page to friends. 

Business Self Care: Think

Other companies had to quickly reinvent themselves, like trade show management firms who used to build giant displays for conference center shows. In our event management experience we have witnessed these brands like Nimlock who have completely seen business tank in 2020.

So when all the contracts canceled for trade show displays, owners had to think about their re-brand. How to survive and use the products or production for something different. These companies quickly pivoted to “making plastic barriers” for the office space. Partners like Nimlock were quick to produce new office environments.

From Starbucks to shared workspaces, plastic dividers are all the rage. Now when employees are ready to go back to the office, they have the various tools that they need to help stay safe. Including plastic partitions, privacy windows, and other new ways that business owners have had to think about when getting back to the office.

Business Self Care: Change

When your business is a service, and not a product, these covid-19 times can be a little more challenging. When you sell ideas, the buyers aren’t available for appointments and things can slow down sometimes to a dead stop.

This is the time to re-invest in yourself. Think of a change, small yet intentional.

We’re going to list a couple of questions that we’ve been chatting about with clients and how to think about when it comes to business self care to innovate, think and change the new way of doing business. Rethinking the strategy is what we do.

Let’s get started.

Couple of Questions for Business Self Care: to help you Spend Time with Your business

  • In a new Covid world, at least for the next two years or so, what services can I offer to clients that they need?

  • Is there something that I can take online, including things like the tools are used to offer customers in person.

  • It’s time to add that you new idea as a page on your website, and offer your services online as a consultation package, documents for sale, and other tools that you find yourself or clients in need of.

Top 5 Things business owners are thinking about to improve, innovate and keep their business moving forward

1 Don’t stop advertising

In traditional Joanne Klee Marketing style, we take about what NOT to do. As business owners we get loads of what TO DO advice. But there are some always DON’T DOs too.

Cost versus Benefit::

The various movements in the industry are opening the doors for small businesses to have a chance to advertise affordably during daytime hours. PPC and Google ads is seeing a spike in small business advertisements. Your niche is very possibly open and available at a lower rate. Yes Facebook is showing more ads because large advertisers have temporarily pulled out of the ad game. That leave more room at a competitive rate for your brand!


2. Let the Internet work for you 24/7.

Stay Alive Online. Keep yourself online, and keep yourself relevant. Continuing to advertise allows you to appear in search results when customers are starting to look back for the services that you offer.


3. More About Budget

Finances. Where can I cut costs in my business? Where can I invest?

Yes spending money now is a good thing because prices are low and you can negotiate contracts aggressively. Banks are lending at a significantly lower rate. So if you have the capital now maybe the time, before the regulations get tighter as the covid-crisis continues.



4. Digital Tools for Business

A little management support for decision makers:: As the every day decision maker what can you do to make the day-to-day life of your business run a little smoother? Maybe it is time to look at how you can automate some services? Get your forms online. Set up an online appointment calendar… add a service page to your website. Or refresh that website!

Is it time to invest in customer relationship management? Send a “thinking of you during these times” merchandise. Let customers know you are open for business. Is it time to set up for an automated answering service?

*Again the cost of these things may be significantly lower because business is slow for many agencies. Set up costs may be significantly lower.

5. Re-Dedicate Your Time Slots

Business growth. What are things that irritate you about your business? What are things that you can do better or more time efficient? Are you investing enough time with your family? Are you spending enough time on the business? Now the ultimate question, do you feel balanced.

Obviously there’s no such thing as balance. We constantly shift gears from one business finance decision thing to another marketing strategy. But maybe now is the time to think about how you pivot from business to personal.

At my house we’ve gotten away for a few short socially distanced VRBO weekends fun trips with the family, Because of the new way of doing business, I make sure that I’m not checking email until Sunday night and really dedicated to family time.

Sometimes it’s just the way we think about dedicating our time that is the biggest burden as a decision maker and entrepreneur.


Some Popular Business Self Care Options

Innovate Your Brand

Organize client information, get marketing for a new product or service.

Think About Ways to Stay Organized

Review your online advertising, web page and other digital tools to help streamline your business.

Change The Way You Dedicate Time

Lets book clients, and share your available hours. Its the new way of doing business. Need to reschedule appointments, no problem.


Let’s Review Business Self Care to Fit Your Business

  • Do I need online forms?

  • Can customer find me online?

  • When is the last time I had a marketing assessment?

  • Is my website design current?

  • Can I rebrand or try new marketing for my services?

  • Call Joanne, she can help!

See Popular Content on the Website //

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We Honor Our Lady Liberty and the Women's World Cup This is not Irony

This 4th of July, Independence Day we stay true to our brand and honor the men and women in the work force who perform well everyday. Alongside the tribute at google, with the google logo changed to a google doodle, aligning Lady Liberty and the Women’s World Cup is not irony.

The women’s soccer recent commitment to excellence is one to be proud of. Their performance throughout the Women’s World Cup Semi Finals has been extraordinary. And that is also an example of ‘brand management’ that we cover in our process. These women work hard, and play hard! That is their brand!

Let’s dive into how these women are their BRAND REPRESENTATIVES… We talked thru how you can ‘Be The Brand’ at the Headline Speaker at the SoloCEO Summit, get your info here.

We Honor Our Lady Liberty and the Women's World Cup This is Not Irony

The women’s world cup team has been performing, as many of us do, under pressure, in ironic situations, and win or lose, we keep playing the game. That is their brand. That is their ongoing promise to their target audience: fans and country.

But the reason we highlight them - and Google Doodle for Women’s World Cup this National Observance of Independence Day - is for their consistency. Consistency in their work ethic, in being the brand, and working hard like any #LadyBoss

+ Today we honor all the men and women that keep playing the game.

+ That keep working hard, until the end.

+ That keep training.

+ That keep on keepin’ on.

+ Megan Rapinoe keeps delivering. And so do you.

+ We Honor Our Lady Liberty and the Women's World Cup This is Not Irony, because we honor those who work hard, and play hard too.

Thank you. Work Hard. Play Hard. Happy 4th of July.

 
We Honor Our Lady Liberty and the Women's World Cup This is Not Irony Joanne Klee Marketing
 

We Honor Our Lady Liberty and the Women's World Cup This is Not Irony, because we honor those who work hard, and play hard too. Happy 4th of July.

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Out of the Office Email Responder that is Not Boring

Often we need to maintain the professional approach and remind people that we are out of the office (not because I don’t like you, vacation is why I’m not returning your email).

We prefer to have fun with the mundane side of business so our out of office reminders often have a fun side to the message.

Out of the Office Responders that Are Not Boring

On a recent family break I was chatting with my son about what vacation are important to business owners, and it helps maintain our sanity. We need time to refresh and take a break from work so we can look at life in a new way, and maybe change the marketing strategy we have in place, or buy that product we forgot about, or [INSERT REASON FOR VACATION HERE].

From CEO to the data management or tech support - get noticed in a new professional way. A fun tone or message sparks an interest in who you are - in your personal brand way of doing things. Go ahead #beTheBrand and be you in every aspect of doing smart business.

Out of the Office Responders that Are Not Boring

Here’s Our Most Recent One….

Email Subject Line //

Takin’ a little break . . .

Email Body (Message) //

Sometimes we need a little R & R, or time to clean the house. Either way, I’ll be Out of the Office thru April 22.

But as you know, when I get back the email stack will be a real thing. I will return messages over the course of a week.

Regards Joanne.

Yes, we reallllyyyyyy did this!

 
out of the office email responder that is not boring joanne klee marketing
 

When drafting your Out of the office Email Responder that is not boring, follow these tips:

  1. Keep it simple.

  2. Keep it Professional. Ask yourself “would my grandma approve of this message?”

  3. Tie in the Brand. Either your own personal tone or the business you work for. . .

If you want to learn more about how you can #BeTheBrand see our white paper SoloCEO Tips to market Like A Baller and tip sheet you can download from Joanne’s headline speaker presentation.

A Little Bit More . . .  

INSIGHTS

Did this article brings some insights into your branding and company name recognition process? Did you learn new insights? Tell us below and Read More about branding in our INSIGHTS ARTICLES hosted on the blog.

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International Women's Day starts with The Girls

International Women's Day starts with The Girls

This International Women's Day celebrate the women in your life, at work and at home. We can all honor women past and present and recognize their achievements. Say thanks to the women in your life.


Let's ALL Pledge // Empower Women and Girls to reach their full potential.

Since 1911, International Women’s Day belongs to us collectively. The national observance and awareness campaigns helps us create knowledge through #hashtag and social sharing the mission. But let’s go beyond awareness and take the steps that every business owner can make happen.

What Is MOvember About // A few guys were in a pub . . .

What Is MOvember About // A few guys were in a pub . . .

Yes, facial hair is raising awareness for men’s health.

It generates conversation.

It expresses a personal sense of style.

It’s a reflection of you.

What Is MOvember About // A few guys were in a pub . . .

Oh, and now you can have a fancy moustache to help build awareness for men’s health.

Sorry Something Went Wrong On Amazon Prime Day Fail, more marketing campaigns went bust 2018

Sorry Something Went Wrong On Amazon Prime Day Fail, more marketing campaigns went bust 2018

Well that was Fast!

Tonight we posted about the adventures of Build-a-Bear pay your age as possibly the great marketing campaign fail of 2018. Earning reports will determine how International House of Pancakes taking over the burger market as iHOB fairs out. A Mere 4 days later, the great amazon prime day is All. Systems. Stop.

Sorry Something Went Wrong On Amazon Prime Day Fail, more marketing campaigns went bust 2018

Okay, so your gonna want to read this too . . . we can’t make this stuff up