Youtube Advertising and Why Music Matters - a Video Campaign Example

Advertisers knows all about your emotions!

And often we use music to enhance what you see. No matter where you advertise, on facebook, on youtube, or on google, don’t forget about sound.

It makes a difference in getting clicks and purchases from your advertising campaign.

Watch the examples on YouTube (video)

Why Music Matters, a You Tube Video Campaign Example

We had some fun today with one of our campaigns. From anti-valentine's day, to understanding why having a great image AND great music matters. Translating the tone of your Business Brand. Joanne Klee Marketing, Mission Possible Since 2005

Do you need youtube advertising - do you want to grow your channel and get more views.

Let’s talk about how we can unlock youtube monetization for your channel.

Contact Joanne.

OUR FAVORITE YOUTUBE QUESTIONS

When should I quit my job and become a full-time Youtuber?

While I can guarantee learning the secrets to consistent growth on your channel, growing your audience, getting more views and learning how to unlock monetization, We just can’t tell you when it’s time to go full time producing your tube videos.

I can’t guarantee that you will make loads of ca$h when you unlock monetization -


LEARN MORE ABOUT YOUTUBE from our series of blog posts.

// YOUTUBE ARTICLE ROUND UP //

Here is a lot more blog posts about youtube marketing.

  1. What are your youtube goals and why you need them?

  2. How to get 4,000 watch hours on youtube (for free)?

  3. Get great youtube channel marketing services - they are right here!

  4. There is the explainer post about How to submit to YouTubeKids with Great Content.

  5. We have a quick article from youtube to the entire list of youtube kids programming guidelines, and how to “Get Your Video on YouTube Kids with BEST OF TIPS for video search optimization.“

  6. A little bit more about “Youtube video eligibility for YouTube Kids” and any channel is here.

  7. Also, a bonus post about How youtube Monetization Guidelines have changed. (Its why many people are on youtube, right? TOO Make $ome Moolah.

  8. What is COPAA and why should I care? COPPA Regulations and Youtube Kids App - Not a Huge Problem


We hope these tips help you get started with youtube and youtube kids.

A little bit more insights . . .


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REAL LIFE MARKETING

We show you real like marketing examples - and a lot of what not to do on Instagram. It’s marketing mistakes, google reviews, all in real life. Real life marketing on Instagram.

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COPPA Regulations and Youtube Kids App - Not a Huge Problem

In the United States we have advertising regulations for every industry.

Do you know why I can’t say that the soap I make in my backyard will take 20 years off your face and beauty marks. Advertising Regulations.

Do you know why doctors cannot claim to cure patients only to help “relieve your suffering.” Advertising Regulations.

Do you know why your financial advisor cannot guarantee results on investments? Advertising Regulations (and the SEC too.)

Advertising Regulations have been in the marketing industry for ages. They help keep consumers like you and me form buying that FAKE soap that might or might not make us look younger. You cannot make fake claims, you cannot exaggerate what your product does, and have to follow strict rules when advertising to kids.

Feel safe yet?

What is COPPA and Why is it Keeping me off of Youtube Kids App?

The specific advertising regulation that protects kids is the Children’s Online Privacy Protection Act, aka COPPA. A 1998 law that wasn’t getting the respect it deserved. And So the federal government sued google, the owners of youtube, for advertising to kids! IN a settlement Google agreed to pay $170 million to the FTC.


Now what will youtube do?

Here is more about the compliance. Youtube is preventing advertisers from running ads to kids. Even tho youtube’s income backbone comes from ads. These two juxtaposed ideas work because of the new youtube kids app.

If a video or channel is considered “made for kids” (yes, your kids playing in the pool is a kids video), then youtube will limit the videos engagement online:

  • many channel features are restricted

  • disable comments

  • no sponsorship or product endorsements (have you been ignoring the required disclosure checkbox is in the dashboard?)

  • no donations or live contributions to the channel

  • . . . more blocked features are listed below


Still Works - Up Next Suggested YOUTUBE Video

But what does work is up next. And you can make your videos appear in up next to help them get more views.

Even with all these restrictions - we help clients grow their channels.

Contact Joanne to learn more.


What COPPA Means for Youtube Creators?

Well, first of all keep creating your videos. Kids appropriate content is getting views every day and not just in the United States. Remember that COPPA is a U.S. Regulation but youtube is a global audience.

I hope we made you scratch your head! 🙀

That’s right - if you have a flare for some things culturally specific, add some international keywords to your video titles and you might get some increased traction outside the US. It’s another way we increase videos views.

There are a few youtube creators who made channels specifically targeting other countries where they regularly optimize their videos for those languages keywords.

 
Some youtube channels created country specific channels to expand keywords targeting and get more views (and income)

Some youtube channels created country specific channels to expand keywords targeting and get more views (and income)

 


Why target an international audience on youtube?

It has to do with how youtube and google use their algorithms to show content to viewers. And unfortunately the algorithms is just learning to be bi-lingual or tri-lingual (come on machine learning . . . here we come).

Until youtube can catch up in programming - translating content is a great way to get more views.

TIP: If you don’t want to manage multiple channels - then creating playlists with specific target language keywords is a good start.

COPPA Regulations and Youtube Kids App - Not a Huge Problem

How COPPA Regulations Affect Youtube and Create Youtube Kids //

In our video series - we have a collection of short video under 1:00 minute each - tackling your youtube kids questions. (Thanks for all those emails folks!)

Watch the video where we explain how COPPA laws might not affect video monetization. In this episode we talk about COPPA law regulations which led to the creation of the youtube kids app. Don’t worry about those setting that require you to mark your channel as made for kids. We uncover some of the ways you can still grow your channel and monetize.

Click Play.

 

What’s Next for Youtube Kids App?

Until youtube can figure out what to do about the suggested video “up next feature” - then youtube kids app is locked. No new content to be added by anyone.

BUT - You shouldn’t want to be in the app anyway.

You audience is on youtube. Kids watch youtube.com on mom and dad’s phone, when grandpa is baby sitting, when they are up at night on their own devices, or the neighbor comes over. Kids are on youtube. The YT kids app only semi-allowed google to settle the lawsuit.

That means

  1. keep pumping out your ORIGINAL family friendly content so kids will binge watch your channel.

  2. Set your videos as made for kids (or youtube can delete your channel and all its content for violating the measures they have in place).

  3. And grow your audience. You can unlock monetization and be a youtube extraordinaire.


MORE Features Blocked on Channels “Made for Kids”

  • Autoplay on the homescreen

  • Branding watermark (layouts)

  • Cards that play mid-video or end screens (editor)

  • Channel comments

  • Donate button

  • Likes and dislikes on YouTube Music

  • Live chat or live chat donations

  • Merchandise

  • Notification bell

  • Personalized advertising

  • Playback in the Miniplayer

  • Super Chat or Super Stickers

  • Save to playlist and

  • Save to watch later

  • Ticketing

Still Works - Up Next Suggested Video

But what does work is up next. And you can make your videos appear in up next to help them get more views.

Contact Joanne to learn more.


When should I quit my job and become a full-time youtuber.

We might tackle that question in the next blog post.

I can guarantee consistent growth on your channel, growing your audience, learning how to unlock monetization, while we demystify video marketing.

While I can’t guarantee that you will make loads of ca$h when you unlock monetization - I do know that we can find your audience and viewers. That means no fake views or buying fake subscribers.


// YOUTUBE KIDS ARTICLE ROUND UP //

  1. Get great youtube channel marketing services - they are right here!

  2. There is the explainer post about How to submit to YouTubeKids with Great Content.

  3. We have a quick article from youtube to the entire list of youtube kids programming guidelines, and how to “Get Your Video on YouTube Kids with BEST OF TIPS for video search optimization.“

  4. A little bit more about “Youtube video eligibility for YouTube Kids” and any channel is here.

  5. Also, a bonus post about How youtube Monetization Guidelines have changed. (Its why many people are on youtube, right? TOO Make $ome Moolah.

  6. What is COPAA and why should I care? COPPA Regulations and Youtube Kids App - Not a Huge Problem


We hope these tips help you get started with youtube kids, but their are no guarantee’s* to be featured.


We hope these tips help you get started with youtube kids.


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We have been sharing small business COVID-19 posts. See them on our Facebook page. If you want more frequent content you can also join our Facebook Page, it's our mini blog. 


REAL LIFE MARKETING

We show you real like marketing examples - and a lot of what not to do on Instagram. It’s marketing mistakes, google reviews, all in real life. Real life marketing on Instagram.

COMMENT

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*DISCLOSURE: NO GUARANTEE’s*. A little disclosure here, there are no guarantees that you can get your content on YouTube kids. Following our You tube Kids video content publishing tips here in these articles, or even following the youtube guide DOES NOT GUARANTEE your specific content will appear on the YouTube Kids App.

 

Want to be in a Kids video? The Pancake Song IS HERE, and You can be in the YOUTUBE Video. Join Us

Want to be in a Kids video? The Pancake Song IS HERE, and You can be in the YOUTUBE Video. Join Us

The Pancake Song - original lyrics and melody by Joanne Klee — is love on youtube. Please watch and like.

Coronavirus Communications What to tell Customers a Mini Guide for Small Business

Small business owners should have access to the same great marketing and crisis communication advice that corporations get. Let’s talk about what information you can share with customers about business continuity during Covid-19.

The high level of general anxiety leaves many questions unanswered. If we business owners don’t know, then what will we tell our customers?

I’d like to reassure YOU, Decision Maker, YOU HAVE a wealth of information under your belt. To quote Delta Airlines CEO, “to prepare your business for a crisis, the best decisions require the best information.”

Let’s review what you CAN tell customers to reassure them in these uncertain times.

Coronavirus Communications //

What to tell Customers about COVID-19?

It’s a New Way of Doing Business

Small business owners should have access to the same great marketing and crisis communication advice that corporations get.

Giving customers confidence through good communication will showcase your business leadership.

This post is a list of COVID-19 communication tips. Its what you can tell customers about your business during coronavirus.

// CRISIS COMMUNICATION TIPS FOR COVID-19 //

We believe in providing business like yours with Marketing Made Easy. You get access to the same great marketing that big brands get, we are your on demand marketing partner.

More Insights About Covid-19 . . .

We wrote another post about what Restaurants and businesses can do to attract customers during the global cover-19 crisis.

You can jump to more info about updating your business hours in google search results here. This includes getting your take out and delivery service added.

What to tell small business customers about COVID-19 Crisis Communication
 

“In uncertain times, share what you know. It’s what people need to hear.”

- Joanne Klee, Joanne Klee Marketing

 

Marketing your business during covid-19 can be challenging //

We are open and here to help you

We have the skills to spark inspiration, support, determination and hope - many of the things necessary to overcome this unique crisis our world is facing.

We can help with:

  • update your website / covid-19 website updates

  • virtual events

  • set up business video conferencing, conference calling

  • digital tools for work from home employees

 

ABOUT JOANNE KLEE MARKETING

We are your on demand marketing agency and technology partner.

We work with businesses like yours to get you online, and drive profitable growth. We connect you more closely with customers.

We provide as much or as little on demand marketing that you want, tailored for your business. We just add in our time-tested marketing and event experience.

Business owners get professional marketing, on demand. Contact Joanne Klee for more.

 

Let’s get started.


This is NOT Business As Usual //

Today we are living through a new way of doing business. We are making decisions everyday that were not required on January 1st. It’s a New Way of Doing Business.

Text: times are changing it’s a new way of doing business

We are living through a unique situation where the headlines change daily. Do not misinterpret this post. Crisis Management is the specialty this situation falls under because of the DAILY changes. Higher call volumes, making new decisions, let’s tell customers what you are doing.


It’s About Making New Decisions

Leadership means making NEW decisions around how we conduct daily business. For example: which CDC recommended guidelines apply to your business? What new procedures are employees following? Are employees working from home? This is what we need to tell customers AND employees.

By following new guidelines that in itself is an example of how this is not business as usual. Instead it’s a new way of doing business.

Communications Is More Important Than Ever

How you choose to communicate will be a deciding factor in how your business survives these times.

The four cornerstones of crisis communication will help guide leaders to make the new decisions that come across our desk. What you say in company communications is more important then ever. We share examples of communication in the email templates section.

Share Your Best Information

As business owners and leaders our objective is to share the best information that we know. Our knowledge will help calm customers and set expectations of the new way/s we are doing business.

As you make decisions, they become a part of a ‘continuing to do business plan’ or the common term “business continuity plan.” We have an email example template for sharing with customers your plans to continue to do business here.

Customer Want To Know //

  • are employees working from home (#WFH)?

  • what to do when call volume is high or they can't connect?

  • is email or website the best way to communicate?


This article will guide you through Covid-19 Communications

We used the four principals to shape the Covid-19 examples communications in this post. Do not consider this post training on crisis communications. Instead it’s a mini guide to give small business owners access to the same great Covid-19 communications that corporations have.

Crisis communication relies on the following four (4) principals //

1. Honesty 2. Transparency 3. Accountability 4. Consistency

These four principals translate to the following action //

  • Sharing the best information you have in the moment, tell the truth

  • Make a business continuity plan, inform clients

  • Do what you say, and say what you do

Each section below is dedicated to where to share your message, what to say, and things you might not have considered yet. Basic information will reassure customers about your new way of doing business.

You got this! Let’s get started.


Where To Share Your Coronavirus Updates for Customers?

Inform your customers about the basics before they need to come to you.

Make your message consistent across all channels that customers interact with your business.

Review all the ways clients interact with your brand, and ensure the message is the same at every touch point.

Read the example basic business questions to answer below. Then see our section on where you can update all business communication channels.


 
comment bubble examples of frequently asked customer questions about covid 19
 

EXAMPLES OF CORONAVIRUS F.A.Q.

// Questions To Answer on Your Business Website or Email Communications //

 

What do you know?

Let customers know the basics of what you know. including that you are familiar with current events and how you are staying informed. Let them know if you are open for business.

This step helps establish trust. Be clear about where your information is coming from:

“We are continuing to monitor the coronavirus (Covid-19). We will also continue to monitor updates from our [STATE] Department of Health.”

Where to Get Information?

Let your customer know where they can find ongoing information about your business.

“Please note, moving forward we will provide regular updates on our website regarding business operations the Covid-19.

Visit the website for more information or contact us with any questions. Thank you for your partnership in keeping our families and community healthy.

Answer General Questions That affect All Customers //

Let customers know what you know about your current business operations. A Frequently Asked Questions (FAQ) is an ideal format for these questions. It can seem obvious in your business that you are or are not working - it IS NOT clear to customers. Let’s keep them informed.

Business owners have the best current information ABOUT YOUR BUSINESS. These are common questions customers have:

  • Are you open or closed?

  • Do you maintain normal business hours?

  • Is my upcoming appointment, procedure or shipment scheduled as usual?

  • Do I need to call?

  • What happens if you need to close business?

“If at any point we are advised to suspend programs or close facilities, we will communicate that information through all means available, including email, our website, and social media.”

What Are You Doing to take action?

Let customers know what you are doing and consider your ‘business best practices’ in the current crisis.

This is an opportunity to SHARE ANY RESOURCES with customers. Examples include:

  • Tell customers if you are taking additional measures for hygiene, cleaning, and servicing your stores.

  • Where should customers go or call if they have additional questions or concerns:

  • Do you have resources? Are you a brand that can help with webinars, set up tech services, provide customer communications? Let customers know about your resources. Examples are below in the ‘By Industry Coronavirus Communication Tips’ section.

  • Please know that offering people to call may increase calls, but it also eases customer concerns. Proactive communication is better then having customers wondering about how your will provide services during a crisis.

Tell Customers What you are NOT doing //

Unfortunately in times of crisis we see an increase in instances of those who might take advantage of the fast rate of changes. Incidence of online crime including fishing campaigns, spam messages and other business damaging crimes can occur.

Inform your customers of any possible changes regarding their accounts or payments.

  • Let customers know you will/will not be calling about account information

  • Let customers know if it’s ‘business as usual’ regarding payments, their accounts, or personal information. If changes do occur in how you process payments or other account information, MULTIPLE MESSAGE POINTS will be required.

  • Tell customers about your business continuity plan. See the example email templates for COVID-19 communication


 
woman sketch updating website and email about covid-19
 

UPDATE ALL YOUR COMMUNICATION CHANNELS

// BUSINESS CONTINUITY DURING COVID-19 //

 

Review ALL Your Company Communication Channels //

Update ALL Your Communication Channels Where Customer Can Talk With or Experience Your Business.

  • Quick Tip: ONE PLACE TO HOLD ALL THE INFORMATION

    • KEEP REGULAR UPDATES about the Coronavirus IN ONE PLACE. The website is a good place to have a consistent spot for new info.

    • For example: if you choose to post regular updates on your website, make a commitment (internally) to regularly update the site BEFORE publishing emails or social media posts. The website becomes the priority to keep communication channels open.

    • Do NOT give medical advice unless this is your profession. Instead direct customers to the local Department of Public Health (DPH).

  • WEBSITE: We recommend creating a new webpage specific for COVID-19 updates.

    • Having a dedicated webpage is a way to set expectations of where to find information.

    • Update BASIC Information about the current headlines. OR a list of frequently asked questions is also a good resource.

    • Link to the new page with a button or message on the top of your home page.

    • Generally your website is the first place people will look for information. To help prevent clogging the phone lines. However be sure your message is the same across every touchpoint.

  • VOICEMAIL: Standardize voicemail recordings and send employees a quick example script:

    • “We are open and our business hours HAVE / HAVE NOT changed for the week of March XX. For more information please visit our website.” News is changing very quickly, crisis management tips recommend updating voicemail often, generally daily / or weekly.

    • Or “Call volume is high over the last few days, please visit our website for more information or to check your account. We will do our best to answer your call within 48 hours.”

  • PHONE GREETING: how staff answers the phone is one way customers interact with your business. The Chicago Plumbers Union currently answers calls with “Plumbers of Chicago help keep our homes safe.” It is an easy way to let customers feel reassured.

  • STANDARDIZE social media posts. Review your social media schedule. Make sure scheduled posts or the planned calendar for future updates are relevant to the current events and appropriate!

  • Monitor comments from customers. Reassure as best you can by thanking them for reaching out and take the conversation offline.

    • “We appreciate you contacting us about your concern. Please call our office at - or we will call you - so we can look into this matter.”

  • Email updates / email blasts. Ensure any scheduled messages are relevant to the current events and appropriate! Use the tips included here in this post to update customers via email.

    • If you have a customer or patient email list, sending out a brief email will give proactive reassurance that you are up to date on the coronavirus.

    • If you do not have an email list a CORONAVIRUS UPDATE IS NOT the first emails customers should get from your company!

    • Experiencing high all volume, email customers to let them know other ways they can connect with your brand.


What is the minimum information to have on my Website about COVID-19?

You can choose which of these Website best practices best meets the needs of your business.

A brief statement is often enough to reassure customers. Include your business hours and a note about your business continuity plan.

 

More Options to Consider //

  • An F.A.Q. page with common questions (like those listed below)

  • A brief statement about what you are doing to monitor COVID-19

  • List your Hours of Operation

  • Tell customers who to call or how to get more information

  • Quick Tip: Employees are your first line of communication with customers. Update your employees before the website or email is updated. Let them know about any updates weekly or daily, as things changes.


 
green check mark Do’s and red X Dont’s about covid-19

What NOT TO DO about COVID-19?

In classic Joanne Klee Marketing style, we also like to talk about what NOT to do.

  • Do not give medical advice. Empathize and redirect, you can show customers empathy but redirect them to the CDC, State DPH or other public resources for their needs.

  • Ignore Employees: Train employees: encourage employees to be aware of the outing communications, in emails, website updates or social media posts.

  • Don’t think employee know what you know: Update Employees Regularly! Business owners (in order to have well trained employees) need to have a way to let employees know about customer message BEFORE they go out. Are you updating the website, let employees know. Are you emailing customers? Then let employees know. Update your employees weekly or daily as things changes. They are your first line of communication with customers.

  • Do Not Comment on Headlines: While you have an option on the current headlines, or politics. We do not recommend publishing any comment that can remain permanent.

“What goes on the internet, stays on the internet. - Joanne Klee Marketing


By Industry //

A list of Coronavirus Communication Tips

 

FOR ALL INDUSTRIES.

  • A brief statement to reassure customers

  • Let customers know the best place (website, social, email) to get information.

  • Create a NEW WEBPAGE dedicate to COVID-19. This is ONE PLACE where all new information is updated.

  • Add a FAQ Section on the website allows you to keep your website clutter free, and have a dedicated place for information.Include a Button from the HOME PAGE linking to the COVID-19 WEBPAGE.

  • Include links on the HOME PAGE (with a button or link) to the COVID-19 page to any relevant .pdf information, handouts, FAQ, etc.Medical Offices

Medical Services, Doctors Offices, Healthcare Providers //

  • Include an FAQ on your current hours, and any new protocols in place.

  • Includes a reassurance statement

  • List your hours of operation or reassure normal business hours

  • Advise if and when Patients Should Cancel Appointments?

“There is no need to cancel any appointments, procedures or elective surgeries. We have rigorous systems in place for screening and isolating any person who presents with coronavirus symptoms, and then fully supporting their care as warranted. We want to assure you that we are taking every precaution to ensure your safety during your visit. As a part of these precautions, please limit the number of people joining you for your appointment.”

  • Include if you are limiting who can accompany patient to their appointment

  • Include any NEW RULES, and questions every visitor must answer

  • Let patients know the best place (website, social, email) to get information

  • Reassure patients about hygiene, if they are expected to wear a mask

“A nurse will advise you if you need a mask or other protective measure”.

Child Care Providers and OTHER Child or Student Services //

Retail Stores, Restaurants and other Stores //

Events, Conferences, Meetings and Venues //

  • Let clients know about how your event is addressing an overall PRIORITY FOR HEALTH for event staff and event attendees

  • Let clients know how you are monitoring NEW information. Your company or venue will be a resource for their event updates to attendees

  • Let customers know how their contracts are affected. Is their an update about cancellations. DO MENTION THE “Force Majeure Clause” as it DOES apply due to a city/county/state ban on public gatherings.

  • Let clients know about your staffing update and event employees availability

  • What are your virtual event plans during COVID-19. Are meetings moving to live feeds or virtual meetings and conferences.

  • Reassure clients and let them know the best place (website, social, email) to get information.


TEMPLATES FOR COMMUNICATING ABOUT COVID-19

These templates can be used for all communication channels. Consider a general statement - you can keep it simple. Content placement would be beneficial on your company website, an email message, or social post.

 

// General Covid-19 Statement Template //

Headline: We continue to monitor the coronavirus COVID-19.

BODY: “We are continuing to monitor the coronavirus (Covid-19) including updates from our [STATE] Department of Health.

Please note, moving forward we will provide regular updates on our website regarding business operations the Covid-19.

If at any point we are advised to suspend programs or close facilities, we will communicate that information through all means available, including email, our website, and social media.

Visit the website for more information or contact us with any questions. Thank you for your partnership in keeping our families and community healthy.

Name

Title


// SECTION FOR SCHOOL OR CARE PROVIDERS //

“We are following all recommendations from the Centers for Disease Control and Prevention (CDC) as the situation continues to evolve.

Children have questions - this article has some tips on How to Talk To your Child/ren about Covid-19.

As stated last week, we encourage everyone to remember the following recommendations from the Centers for Disease Control (CDC) for common sense practices during any flu season:

  • If you are sick, please let us know

  • Keep you sick child home until they are fever-free for at least 24 hours

  • Wash your hands often with soap and water for at least 20 seconds, especially after going to the bathroom, before eating, and after blowing your nose, coughing, or sneezing. If soap and water are not available, use an alcohol-based hand sanitizer with at least 60% alcohol

  • Avoid touching your eyes, nose, and mouth

  • Avoid close contact with people who are sick

  • Cover your cough or sneeze with a tissue, then throw the tissue in the trash

  • Clean and disinfect frequently touched objects and surfaces

If at any point we are advised to suspend programs or close facilities, we will communicate that information through all means available, including email, our website, and social media.

Visit the website for more information or contact us with any questions. Thank you for your partnership in keeping our families and community healthy.

// SECTION FOR BUSINESS CONTINUITY PLAN //

What are you product, SAAS, it, tech or online product has COVID-19 related changes?

  • FIRST reassure

  • SHARE your business continuity plan as needed

  • WHERE will customers get specific information

At [COMPANY NAME], we are committed to providing our partners and customers with world-class support. Given the ever-changing situation surrounding COVID-19, we wanted to alert you to some potential changes that could affect certain support channels in the coming days.

First, we want to reassure you that we have a thorough business continuity plan, which leverages our global network to ensure support will continue to be provided in the event that the availability of any location is impacted. Our business continuity plan takes many factors into consideration including

  • how we serve customers by location

  • product and customer segment

  • maintaining security compliance

If one or more support centers are affected, we may shift or reduce some services temporarily. Any of these changes will be posted on the [WEBSITE OR DASHBOARD]. Please log in for the latest news.

We are committed to providing you with the best support possible during this uncertain time.


// FOR EVENTS AND CONFERENCES //

“We are proud to be a part of an incredibly resilient hospitality and events industry. We are actively engaging with our many venue partners and industry associations.

We remain focused on designing solutions to help you connect with and inspire your attendees.


While there are many questions we cannot answer, what I can offer you is a clear description of what we as a company are doing to respond to the situation:
 

  • [PRIORITY FOR HEALTH] Our first focus remains the health and safety of our team members and your event attendees. We are closely monitoring this situation. We remain in close contact with our venue partners to respond to any notice of potential exposure at any event we support

  • [MONITORING] We continue to monitor governmental and industry organizations for current guidelines to maximize the safe use of audiovisual equipment

  • [CANCELATION POLICY/CONTRACTS] We respect our customers’ election to cancel scheduled meetings if it best serves your organization and employees. We also recognize when Force Majeure applies due to a city/county/state ban on public gatherings.

  • [POLICY ADJUSTMENTS] We are committed to doing the right thing by going beyond our contracts to allow for cancellation fees to be applied to events that rebook at the venue and take place at any time in the next ~6 months.

  • [STAFFING / EVENT EMPLOYEES] We understand that our team members are the key to our shared success supporting your meetings and events. Our goal is to help protect team members who are vulnerable to the sudden disruption in hours scheduled and proactively develop their technical skills to better support you in the future.

  • [VIRTUAL EVENT DURING COVID-19] We have expanded our virtual events team to ensure we can support more customers with the ability to connect meetings. Webinars, live feeds, and virtual meetings are highly recommended by the CDC and DPH allowing remote working and work from home (WFH) participants, regardless of their locations. If you would like to learn more about how our team could help you, reach out to our Virtual Events team at [email or website link].

There is still much we do not know about the impact COVID-19 will have on our communities and our industry. What we do know is we remain focused on delivering experiences that can continue to ‘connect and inspire’ in all of our markets and countries around the globe.


One More Time! Disclosure: Please know we are NOT ATTORNEYS. This post includes Best Business Practices advice. If you want legal advice about COVID-19 and the implications of posting ANY ADVICE about your business, contact an attorney!

Thanks for reading our "Coronavirus Communications, What to tell Customers a Mini Guide for Small Business.

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There aren't enough positive words to describe my experience working with Joanne Klee Marketing

There aren't enough positive words to describe my experience working with Joanne Klee Marketing

See Why Joanne Klee Marketing is the Best Chicago Marketing for Small Business. But don’t take our word for it. Read our NEW 5 Star Google Reviews.

World Emoji Day The Cornerstone of Social Media Tools

World Emoji Day The Cornerstone of Social Media Tools

🙈 Shield Your Eyes. It's World Emoji Day. We love the world of emojis, and a picture is worth 1,000 words never seemed more true 🤓. Okay, so an #emoji "smiley face" sends a clear message as does the "sushi" emoji when discussing what's for lunch.

World Emoji Day The Cornerstone of Social Media Tools

👀Emoji's go beyond the text 📲world too. Marketers target users 🎯like you, and use these e-tools to catch your attention in 📢emails and social media posts. Yeah, we really do.

We Honor Our Lady Liberty and the Women's World Cup This is not Irony

This 4th of July, Independence Day we stay true to our brand and honor the men and women in the work force who perform well everyday. Alongside the tribute at google, with the google logo changed to a google doodle, aligning Lady Liberty and the Women’s World Cup is not irony.

The women’s soccer recent commitment to excellence is one to be proud of. Their performance throughout the Women’s World Cup Semi Finals has been extraordinary. And that is also an example of ‘brand management’ that we cover in our process. These women work hard, and play hard! That is their brand!

Let’s dive into how these women are their BRAND REPRESENTATIVES… We talked thru how you can ‘Be The Brand’ at the Headline Speaker at the SoloCEO Summit, get your info here.

We Honor Our Lady Liberty and the Women's World Cup This is Not Irony

The women’s world cup team has been performing, as many of us do, under pressure, in ironic situations, and win or lose, we keep playing the game. That is their brand. That is their ongoing promise to their target audience: fans and country.

But the reason we highlight them - and Google Doodle for Women’s World Cup this National Observance of Independence Day - is for their consistency. Consistency in their work ethic, in being the brand, and working hard like any #LadyBoss

+ Today we honor all the men and women that keep playing the game.

+ That keep working hard, until the end.

+ That keep training.

+ That keep on keepin’ on.

+ Megan Rapinoe keeps delivering. And so do you.

+ We Honor Our Lady Liberty and the Women's World Cup This is Not Irony, because we honor those who work hard, and play hard too.

Thank you. Work Hard. Play Hard. Happy 4th of July.

 
We Honor Our Lady Liberty and the Women's World Cup This is Not Irony Joanne Klee Marketing
 

We Honor Our Lady Liberty and the Women's World Cup This is Not Irony, because we honor those who work hard, and play hard too. Happy 4th of July.

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Hey Social Media Managers, Memorial Day is for Appreciation and Gratitude

A Little reminder for your business this Memorial Day . . . don’t make that big faux pas, the mistake of many … don’t wish a “happy memorial day.”

Have you ever heard that you Don’t Wish a “Happy Memorial Day?“ It is a big Faux Pas that many marketers make, and clearly not intentionally.

We have a job to do, capture the audience attention, and ask them to fill their time this 3-day weekend enjoying, buying, eating or any other way you want to encourage customers to engage with your brand. With this National Observance let’s remember how to use it in the way it should be observed. With somber and warm messages, in an authentic way.

The clue is in the words of the National Observance: “MEMORIAL.” Memorial Day is a national holiday that reserved time to appreciate and show gratitude for those who served and died in our armed forces.

Hey Social Media Managers, Memorial Day is for Appreciation and Gratitude

Business owners and social media managers, this memorial day don’t make that big faux pas, the mistake of many … don’t wish a “happy memorial day.”

Instead use this National Observance to post about both the tradition of having fun, barbecues and yes, sales. But also let’s remember to incorporate the respect, honor and somber remembrance of this occasion. It’s a good time to recognize families of those who serve, your staff and their family members who served, and not overdoing the celebratory theme.

Learn more about the observance of Memorial Day here. And remember, social media managers, Memorial Day is for appreciation and gratitude.

Need some inspiration, make your own post. We feel inspired by the kids we’re surrounded by, so hugs became this years theme. But other Americans more famous then our writers also can lend a hand.

 

Hey Social Media Managers, Memorial Day is for Appreciation and Gratitude

 
 
Remember those who served, by hugging those we LOVE
— Joanne Klee on Honoring Memorial Day at Home
 

4 Famous Quotes for Memorial Day Social Media messages:

“As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them.” - John F. Kennedy

“Patriotism is not short, frenzied outbursts of emotion, but the tranquil and steady dedication of a lifetime.” - Adali Stevenson

“Hero’s never die. They live on forever in the hearts and minds of those who would follow in their footsteps.” - Emily Potter

"Without memory, there is no culture. Without memory there would be no civilization, no future." - Elie Wiesel


For more inspirational quotes to use in your memorial Day social posts, see Women’s Day for some inspirational stories, memorial day quotes and what All Social Media Managers love —-> get ideas.

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Out of the Office Email Responder that is Not Boring

Often we need to maintain the professional approach and remind people that we are out of the office (not because I don’t like you, vacation is why I’m not returning your email).

We prefer to have fun with the mundane side of business so our out of office reminders often have a fun side to the message.

Out of the Office Responders that Are Not Boring

On a recent family break I was chatting with my son about what vacation are important to business owners, and it helps maintain our sanity. We need time to refresh and take a break from work so we can look at life in a new way, and maybe change the marketing strategy we have in place, or buy that product we forgot about, or [INSERT REASON FOR VACATION HERE].

From CEO to the data management or tech support - get noticed in a new professional way. A fun tone or message sparks an interest in who you are - in your personal brand way of doing things. Go ahead #beTheBrand and be you in every aspect of doing smart business.

Out of the Office Responders that Are Not Boring

Here’s Our Most Recent One….

Email Subject Line //

Takin’ a little break . . .

Email Body (Message) //

Sometimes we need a little R & R, or time to clean the house. Either way, I’ll be Out of the Office thru April 22.

But as you know, when I get back the email stack will be a real thing. I will return messages over the course of a week.

Regards Joanne.

Yes, we reallllyyyyyy did this!

 
out of the office email responder that is not boring joanne klee marketing
 

When drafting your Out of the office Email Responder that is not boring, follow these tips:

  1. Keep it simple.

  2. Keep it Professional. Ask yourself “would my grandma approve of this message?”

  3. Tie in the Brand. Either your own personal tone or the business you work for. . .

If you want to learn more about how you can #BeTheBrand see our white paper SoloCEO Tips to market Like A Baller and tip sheet you can download from Joanne’s headline speaker presentation.

A Little Bit More . . .  

INSIGHTS

Did this article brings some insights into your branding and company name recognition process? Did you learn new insights? Tell us below and Read More about branding in our INSIGHTS ARTICLES hosted on the blog.

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Google Workshop Event Management Review

Thanks to our clients for making us near 15 years strong, we appreciate you!

Here is another google review. #missionPossible

Google Workshop Event Management Review

Joanne helped us manage a Google workshop and we were very pleased with her level of service... all of the details were taken care of so that we were able to concentrate on our attendees. Excellent!
— - Vision Starts and Google Street View
 
Google Workshop Event Management Review
 

Google Workshop Event Management Review, see it Live

#OurClientsRock #marketing #eventmanagement #evanstonchamberofcommere #evanston #chamberofcommerce

A Little Bit More . . .  

READ MORE

About our Event Management experience here.

INSIGHTS

I hope this article brings some insights into your branding and company name recognition process. Did you learn new insights? Tell us below and Read More about branding in our INSIGHTS ARTICLES hosted on the blog.

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Do you want more Marketing Insights? More posts like this one? Join our newsletter. We promise it's infrequent. 

If you want more frequent content you can also join our Facebook Page, it's our mini blog, and we linked you to the IHOB rebrand as a place to start.

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