World Emoji Day The Cornerstone of Social Media Tools

World Emoji Day The Cornerstone of Social Media Tools

🙈 Shield Your Eyes. It's World Emoji Day. We love the world of emojis, and a picture is worth 1,000 words never seemed more true 🤓. Okay, so an #emoji "smiley face" sends a clear message as does the "sushi" emoji when discussing what's for lunch.

World Emoji Day The Cornerstone of Social Media Tools

👀Emoji's go beyond the text 📲world too. Marketers target users 🎯like you, and use these e-tools to catch your attention in 📢emails and social media posts. Yeah, we really do.

We Honor Our Lady Liberty and the Women's World Cup This is not Irony

This 4th of July, Independence Day we stay true to our brand and honor the men and women in the work force who perform well everyday. Alongside the tribute at google, with the google logo changed to a google doodle, aligning Lady Liberty and the Women’s World Cup is not irony.

The women’s soccer recent commitment to excellence is one to be proud of. Their performance throughout the Women’s World Cup Semi Finals has been extraordinary. And that is also an example of ‘brand management’ that we cover in our process. These women work hard, and play hard! That is their brand!

Let’s dive into how these women are their BRAND REPRESENTATIVES… We talked thru how you can ‘Be The Brand’ at the Headline Speaker at the SoloCEO Summit, get your info here.

We Honor Our Lady Liberty and the Women's World Cup This is Not Irony

The women’s world cup team has been performing, as many of us do, under pressure, in ironic situations, and win or lose, we keep playing the game. That is their brand. That is their ongoing promise to their target audience: fans and country.

But the reason we highlight them - and Google Doodle for Women’s World Cup this National Observance of Independence Day - is for their consistency. Consistency in their work ethic, in being the brand, and working hard like any #LadyBoss

+ Today we honor all the men and women that keep playing the game.

+ That keep working hard, until the end.

+ That keep training.

+ That keep on keepin’ on.

+ Megan Rapinoe keeps delivering. And so do you.

+ We Honor Our Lady Liberty and the Women's World Cup This is Not Irony, because we honor those who work hard, and play hard too.

Thank you. Work Hard. Play Hard. Happy 4th of July.

 
We Honor Our Lady Liberty and the Women's World Cup This is Not Irony Joanne Klee Marketing
 

We Honor Our Lady Liberty and the Women's World Cup This is Not Irony, because we honor those who work hard, and play hard too. Happy 4th of July.

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Hey Social Media Managers, Memorial Day is for Appreciation and Gratitude

A Little reminder for your business this Memorial Day . . . don’t make that big faux pas, the mistake of many … don’t wish a “happy memorial day.”

Have you ever heard that you Don’t Wish a “Happy Memorial Day?“ It is a big Faux Pas that many marketers make, and clearly not intentionally.

We have a job to do, capture the audience attention, and ask them to fill their time this 3-day weekend enjoying, buying, eating or any other way you want to encourage customers to engage with your brand. With this National Observance let’s remember how to use it in the way it should be observed. With somber and warm messages, in an authentic way.

The clue is in the words of the National Observance: “MEMORIAL.” Memorial Day is a national holiday that reserved time to appreciate and show gratitude for those who served and died in our armed forces.

Hey Social Media Managers, Memorial Day is for Appreciation and Gratitude

Business owners and social media managers, this memorial day don’t make that big faux pas, the mistake of many … don’t wish a “happy memorial day.”

Instead use this National Observance to post about both the tradition of having fun, barbecues and yes, sales. But also let’s remember to incorporate the respect, honor and somber remembrance of this occasion. It’s a good time to recognize families of those who serve, your staff and their family members who served, and not overdoing the celebratory theme.

Learn more about the observance of Memorial Day here. And remember, social media managers, Memorial Day is for appreciation and gratitude.

Need some inspiration, make your own post. We feel inspired by the kids we’re surrounded by, so hugs became this years theme. But other Americans more famous then our writers also can lend a hand.

 

Hey Social Media Managers, Memorial Day is for Appreciation and Gratitude

 
 
Remember those who served, by hugging those we LOVE
— Joanne Klee on Honoring Memorial Day at Home
 

4 Famous Quotes for Memorial Day Social Media messages:

“As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them.” - John F. Kennedy

“Patriotism is not short, frenzied outbursts of emotion, but the tranquil and steady dedication of a lifetime.” - Adali Stevenson

“Hero’s never die. They live on forever in the hearts and minds of those who would follow in their footsteps.” - Emily Potter

"Without memory, there is no culture. Without memory there would be no civilization, no future." - Elie Wiesel


For more inspirational quotes to use in your memorial Day social posts, see Women’s Day for some inspirational stories, memorial day quotes and what All Social Media Managers love —-> get ideas.

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Out of the Office Email Responder that is Not Boring

Often we need to maintain the professional approach and remind people that we are out of the office (not because I don’t like you, vacation is why I’m not returning your email).

We prefer to have fun with the mundane side of business so our out of office reminders often have a fun side to the message.

Out of the Office Responders that Are Not Boring

On a recent family break I was chatting with my son about what vacation are important to business owners, and it helps maintain our sanity. We need time to refresh and take a break from work so we can look at life in a new way, and maybe change the marketing strategy we have in place, or buy that product we forgot about, or [INSERT REASON FOR VACATION HERE].

From CEO to the data management or tech support - get noticed in a new professional way. A fun tone or message sparks an interest in who you are - in your personal brand way of doing things. Go ahead #beTheBrand and be you in every aspect of doing smart business.

Out of the Office Responders that Are Not Boring

Here’s Our Most Recent One….

Email Subject Line //

Takin’ a little break . . .

Email Body (Message) //

Sometimes we need a little R & R, or time to clean the house. Either way, I’ll be Out of the Office thru April 22.

But as you know, when I get back the email stack will be a real thing. I will return messages over the course of a week.

Regards Joanne.

Yes, we reallllyyyyyy did this!

 
out of the office email responder that is not boring joanne klee marketing
 

When drafting your Out of the office Email Responder that is not boring, follow these tips:

  1. Keep it simple.

  2. Keep it Professional. Ask yourself “would my grandma approve of this message?”

  3. Tie in the Brand. Either your own personal tone or the business you work for. . .

If you want to learn more about how you can #BeTheBrand see our white paper SoloCEO Tips to market Like A Baller and tip sheet you can download from Joanne’s headline speaker presentation.

A Little Bit More . . .  

INSIGHTS

Did this article brings some insights into your branding and company name recognition process? Did you learn new insights? Tell us below and Read More about branding in our INSIGHTS ARTICLES hosted on the blog.

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Google Workshop Event Management Review

Thanks to our clients for making us near 15 years strong, we appreciate you!

Here is another google review. #missionPossible

Google Workshop Event Management Review

Joanne helped us manage a Google workshop and we were very pleased with her level of service... all of the details were taken care of so that we were able to concentrate on our attendees. Excellent!
— - Vision Starts and Google Street View
 
Google Workshop Event Management Review
 

Google Workshop Event Management Review, see it Live

#OurClientsRock #marketing #eventmanagement #evanstonchamberofcommere #evanston #chamberofcommerce

A Little Bit More . . .  

READ MORE

About our Event Management experience here.

INSIGHTS

I hope this article brings some insights into your branding and company name recognition process. Did you learn new insights? Tell us below and Read More about branding in our INSIGHTS ARTICLES hosted on the blog.

STAY CONNECTED

Do you want more Marketing Insights? More posts like this one? Join our newsletter. We promise it's infrequent. 

If you want more frequent content you can also join our Facebook Page, it's our mini blog, and we linked you to the IHOB rebrand as a place to start.

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International Women's Day starts with The Girls

International Women's Day starts with The Girls

This International Women's Day celebrate the women in your life, at work and at home. We can all honor women past and present and recognize their achievements. Say thanks to the women in your life.


Let's ALL Pledge // Empower Women and Girls to reach their full potential.

Since 1911, International Women’s Day belongs to us collectively. The national observance and awareness campaigns helps us create knowledge through #hashtag and social sharing the mission. But let’s go beyond awareness and take the steps that every business owner can make happen.

What Is MOvember About // A few guys were in a pub . . .

What Is MOvember About // A few guys were in a pub . . .

Yes, facial hair is raising awareness for men’s health.

It generates conversation.

It expresses a personal sense of style.

It’s a reflection of you.

What Is MOvember About // A few guys were in a pub . . .

Oh, and now you can have a fancy moustache to help build awareness for men’s health.

Sorry Something Went Wrong On Amazon Prime Day Fail, more marketing campaigns went bust 2018

Sorry Something Went Wrong On Amazon Prime Day Fail, more marketing campaigns went bust 2018

Well that was Fast!

Tonight we posted about the adventures of Build-a-Bear pay your age as possibly the great marketing campaign fail of 2018. Earning reports will determine how International House of Pancakes taking over the burger market as iHOB fairs out. A Mere 4 days later, the great amazon prime day is All. Systems. Stop.

Sorry Something Went Wrong On Amazon Prime Day Fail, more marketing campaigns went bust 2018

Okay, so your gonna want to read this too . . . we can’t make this stuff up

iHob Versus Build A Bear. Marketing Campaigns that made some Noise.

iHob Versus Build A Bear. Marketing Campaigns that made some Noise.

iHob Versus Build A Bear. Marketing Campaigns that made some Noise.

More recently the Build a Bear stores ran a campaign to Pay Your Age for one if their bears. These bears are well know for being custom made from stuffing and their accessories, and the accompanying price tag. So the company decided to drive traffic to their stores with a unique approach.

We Can't Make This Stuff Up. When Brands Try Daring Ideas

Let people "Pay Their Age" for the bear they make. . . Whoa! Talk about causing a ruckus. Social Media Exploded.