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What makes a Brand Iconic // IHOP changes their promise for great pancakes into Brand Suicide burgers? We can't make this stuff up

What makes a Brand Iconic // IHOP changes their promise for great pancakes into Brand Suicide burgers? We can't make this stuff up

When a brand changes their image, logo, or name, it;s considered a radical move in the industry. Sometimes out of desperation, and sometimes because it's sheer genius. But when does a brand nail it, and when it is a sore excuse of a gimmicky act of desperation? When the famed ICONIC brand IHOP Becomes a Burger Brand.

What makes a Brand Iconic // IHOP changes their promise for great pancakes into Brand Suicide burgers? We can't make this stuff up.

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