pancakes

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Are Pancakes Really That Hard To Make?

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Are Pancakes Really That Hard To Make?

In the age of immediate response through Social Media, the mega burger brands did not delay in responding to IHOB, or IHOP, trying to infiltrate their market. 

From Great Pancakes to Great Burgers? The IHOB journey and what other brands have to say

If you haven't heard about IHOP's summer rebranding campaign, you can learn more here. Many marketers are watching closely to see if this initiative is brand suicide or brand genius. But some BIG BRAND aren’t waiting to find out and have already chimed in.

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What makes a Brand Iconic // IHOP changes their promise for great pancakes into Brand Suicide burgers? We can't make this stuff up

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What makes a Brand Iconic // IHOP changes their promise for great pancakes into Brand Suicide burgers? We can't make this stuff up

When a brand changes their image, logo, or name, it;s considered a radical move in the industry. Sometimes out of desperation, and sometimes because it's sheer genius. But when does a brand nail it, and when it is a sore excuse of a gimmicky act of desperation? When the famed ICONIC brand IHOP Becomes a Burger Brand.

What makes a Brand Iconic // IHOP changes their promise for great pancakes into Brand Suicide burgers? We can't make this stuff up.

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