MARKETING SERVICE MENU CHICAGO
Sometimes you just want marketing the way you want it.
Our marketing menu let’s you get the marketing you need and see the experience we have. We have worked on a variety campaigns and programs - these tactics help us build a great marketing plan.
CHICAGO & BEYOND MENU OF MARKETING SERVICES
We give your marketing Ideas LIFE
We select the best marketing tactics from a menu of services that we can tailor to your brand, tone, message and value proposition. We work in Chicago and Beyond on your marketing services.
You can use our providers and designers or we can help manage yours. Learn more about our on demand marketing support we can give your business.
Let's Get Started
How Can We Help Your Business?
MARKETING
We understand your target market and their “Value Drivers.” What are you customers needs, and what benefits do customer look for in your product? We have these answers. We also know when consumers buy, why, how, and if they like your product. New product? ... we strategize ways to change that.
Mission Possible.
We bring big marketing ideas to life. Once we hear you business objectives, we develop the strategies for a custom approach, to meet your business needs.
ON DEMAND MARKETING
Joanne works can be your "marketing department" on an as-needed basis + a sub-contractor to execute a segment of your plan. We work under a Non Disclosure Agreement (NDA), where we do all the work and you take all the credit ...
PR & MEDIA RELATIONS
Publicity is a form of FREE MARKETING that business owners should not forget to add to their Marketing plan. Free Publicity through SEO Press Release content (see online marketing) is one of the foundational pieces to build your business brand. We get you access to this important piece of the Marketing Strategy. You can’t have a true Marketing Plan without it.
CUSTOM BUSINESS MARKETING STRATEGY
Once we hear you business objectives, we develop the strategies for a custom approach, to meet your business needs. We will create the Marketing Solutions you need, quickly + efficiently. When clients want to create custom business solutions, to streamline internal procedures, or make filling out forms a breeze. We can do that! You can avoid 3rd party providers and develop communications without using expensive vendor services, with us! After signing a non-disclosure agreement (ours or yours) we will conduct an assessment of your process and procedures and provide tailor made solutions. After set up we provide ongoing maintenance. No maintenance fees, no annual fees, no mandatory use fees. And you call us when you need revisions or updates. Yes, it's pretty simple ...
MERGERS AND ACQUISITIONS
Joanne has extensive experience in M&A Marketing and Communication Integration. We develop the key messages, and align consistency in the brand based on your market situation. We will standardize marketing elements, include customer service integration + communications (internal + external, current + acquired) to address all the unique needs of a new business entity through acquisition, joint venture or merger. Brand building events + customer care. We avoid disruption in the day-to-day business cycle. In the post acquisition plans we ensure an “All One Company” model + provide continued ongoing support.
Next Steps
We Work With You
COPYWRITING
As experts in messaging, we will take what you want to say and make a statement! Simply. Clearly. Our copywriting is never canned or copied. We apply this skill to existing in print written materials or your online presence + website, and revamp content for a concise tone and message with out damaging your internet website rankings. With experience in a variety of industries, we don't have to conduct extensive research because we already understand what you do. We will write new copy or edit and update existing materials. We refresh your brochures, add new marketing materials, create biographies and profiles.
GRAPHIC DESIGN
We manage all your design needs, both online and in print. We develop the creative message elements in the start with concept 'the idea' development, drive the vision and compliment the design with the message. From logos, to websites, and in print materials and signs, your work will be unique, attractive, memorable, versatile, simple, have appropriate color and resonate with your audience. You can use our providers and designers or we can help manage yours.
ADVERTISING
There is much to be said about how advertising and has evolved. We include advertising plans that give you a complete marketing mix and fit in your budget. We use a variety of advertising vehicles including pay per click, Facebook and social advertising, social media and to reach your target market. Traditional ads + digital advertising make the best marketing mix to drive in customers.
BUDGET MANAGEMENT
We manage all the aspects of the project, including the budget. We will operate within your guidelines and show you exactly what you want to accomplish. Included are reliable cost-effective suppliers + obtaining contracts + negotiations as needed. Plus what a little more, or a little less can get you ...
And Much More . . .
Logos, Stationary, & Print Needs
Email Marketing
Invitations and RSVP Management
Surveys and Online Forms
Website Work
We get your business found online, even without a website.
WEB DEVELOPMENT
Your website is a proxy for your business. It’s one of the first examples of how customers will experience your business. We understand the digital front and will help you design the best online presence to meet your business goals. We provide the best images to capture your brand and the copywriting that will express your business tone.
SEARCH ENGINE OPTIMIZATION (SEO)
We will help you drive traffic to your website and convert customers. Regularly updating your website with Genuine SEO + current content including testimonials, industry articles, and a web page content refresh to help drive your online traffic. Our unique content and approach helps convert website visitors to become customers. We provide as much or as little support as you need.
Redesign // ReFRESH Your Website
We give your business image a boost with a Brand integration throughout the organization. We create a standardized profile for your Marketing needs and customer service tools: greetings, voice messages, online profiles, boilerplates “About” your company, and tools for PR and job postings.
WEBSITE ANALYTICS REPORTING
We set up the analytics reporting you need to see if your website is both working correctly and attracting customers. We use a variety of reports to give you a top level executive summary on things like how long visitors stay on your website, what is there page to page journey when they visit. We also watch for errors like page load times, broken links and bounce rates. Actually that is one of our favorite measurements because it helps us understand what users like about the content on your web pages.
WEBMASTER MAINTENANCE
We provide long term website management, updates and fresh pages, throughout the life cycle of your business. Even if we didn't create your web site, we can help you now. We will provide monthly maintenance, add pages as needed, one-time edits, and ensure your links and website functions properly. We are an on call website service to help maintain your brand.
WEBMASTER SERVICE
Webmaster Service is provided annually 2 - 12x per year. to ensure website integrity with protection against hackers, correct backlinks and correct URL Errors. We know the inner workings of the web and we won't hurt your site rankings when make improvements. Additionally we will monitor activity and evaluations on what your clients are reading, and give you additional content website users are looking for. We add valuable insights + keep your website functioning properly.
WEBSITE CONTENT MANAGEMENT
Your website lives and breathes your business. We ensure that the website meets your customers needs and your business growth plans. We provide regular updates, and ongoing management of all your website functions to keep you looking great and appearing in search results. We will reFresh for your website, without losing valuable page ranking. We will make sensible additions, and correct, fix, make adjustments along the way.
YOUTUBE CHANNEL SERVICES
Your youtube channel will look great online. We help you have the right optimization and channel set up. You get more subscribers, more watch time, and a channel you can benefit from. Learn more about youtube and youtube kids.
More Online Marketing
ONLINE DIRECTORY & LOCAL LISTING SERVICES
Take control of how your business looks online and appear in search results. Most customers search online before making a purchase. In real-time we make your business appear in local searches and on map results. We ensure your business is listed properly on the internet with over 50+ leading publishers + integrated with established search engines. We standardize your brand & business description across all local listings and your internet footprint. Does your website appear incorrectly online? We ensure a consistent image. We update your business information across leading industry web sites to help your SEO. We give your business a competitive advantage. We make sure your business looks great online.
+ rank well in search engines and social media
SEO PRESS RELEASE ARTICLE
Let’s put you in the news! Joanne Klee Marketing provides unique SEO marketing with their SEO Press Release Package. You can get fresh SEO content online and earn credible backlinks with an SEO Press Release. What’s more, you DO NOT NEED A WEBSITE FOR THIS SEO Press Release Strategy. We know how to get your business online with or without a website. Our SEO Marketing tool is an Engaging KEYWORD RICH Press Release Issued by your company to + help build your online presence
+ rank well in search engines and social media
create valuable backlinks to your website, helping your online performance
ONLINE PURCHASE FLOW
We live in a 21st century globally connected world, and your marketing should reflect that. We bring you modern business success with marketing tactics that meet your revenue goals and are not based on clicks and likes. To maximize your presence in the market, we will show you insights on the HOW consumers buy and the consumer “decision making process,” which includes online purchase decisions for products, and services. We help you manage your work flow, abandoned carts, e-commerce set up, and point of sale (POS) installations and inventory management systems.
We can:
SOCIAL MEDIA MANAGEMENT
Build your brand on the world's top social media channels. We will help you capitalize on a high-impact online strategy. We select the right Social Media platforms for clients. While everyone needs an online business presence, where to have placement will vary, and when you truly 'advertise' it doesn't always mean snap chat or twitter. We build your brand and talk to your customers, it is not just about clicks and likes.
We can:
lead in-depth workshops to train your team
manage social media channels
manage online reviews management
answer online reviews
Be The Brand
We shape the personality of your business
BRANDING ASSESSMENT
Our Branding formula allows us to develop a custom business identity for you with key messages that we place online and in offline material. We conduct a 1-on-1 interview to understand the impression you want to make and the excellence of YOUR BRAND. Then we look at the competition and see how you stand out. We will create your image components from logo + message + mission statement + vision, even a branding reFresh when needed. A complete package to launch your organization and keep your image alive.
STATIONERY PACKAGE
Along with your brand reFresh, or when creating a business identity, we provide stationary packages with complete logo integration into your business documents. Including business cards, letterhead, electronic letterhead, envelopes, invoices and templates for future document development. This includes your Marketing needs online in forms that we can customize to meet your needs and integrate into your internal procedures.
BE THE BRAND
Business owners frequently over look an easy way to increase customers with this easy step: to promote what they already excellent at. “Be the Advice” and “The Source” of information to capture the attention of those savvy customers. People, patients, YOUR CUSTOMERS are already taking more ownership in the buying decisions, and where they go to for products, care, and to meet their needs. We will help your brand stand out. We will position you to be a source of that information and provider of choice.
INTERNAL BRANDING
This is a piece of the Marketing Puzzle that is too often ignored. We understand that your employees, staff, and vendors play a role in marketing your business. We address the ways you can promote yourself internally to achieve external growth beyond premiums and merchandising. Employee branding, customer service, and the strategy's we use will build up your businesses overall image of excellence + bring in customers + drive traffic.
BRANDING IMAGE AND DESIGN
Your brand is your business “personality” and it is how your image is perceived by consumers. Branding includes your image and how it is presented in existing marketing materials like business cards, brochures and your website. But branding doesn’t stop there. Branding is the long-term public image and reputation of your business. As your business grows so does your brand, in online reviews, your perceived public image and stories written about your business. All your intentional customer service and the overall experience your customers have should be in sync with your image. We can do that!
FOR THE SELF EMPLOYED PROFESSIONAL
We have partnered with countless self-employed businesses, consultants, freelancers and entrepreneurs to create a professional business image and develop a 'Mission Possible' Marketing Plan. From a get me started project to full-service support, we will help you manage your professional business marketing + materials. Anything you need to Market Your Business.
MARKETING SET UP AND DIY SUPPORT
We will help you go from set up to a DIY professional image. If you are growing and need support so you can Do-It-Yourself (DIY) as a business entrepreneur, we can help! You are busy serving clients, we will take on some of the business to-do's off your plate, so you can keep doing what you do best. We get your set up done and get you trained with how to use your online dashboards. As your business grows and you expand services, we will integrate your new features, create your must have marketing materials. We will grow your business online so your business appears consistently + seamlessly in print + across the web.
BUSINESS EMAIL DATABASE, EMAIL MARKETING OR SOFTWARE SET UP
We will help you manage marketing, and sales automation software built exclusively for small business success. You have built connections and are growing leads and customers. We will manage your systems for you including help you keep in regular contact with former clients + keeping your name front of mind for continued referrals. Oh Yeah!
CUSTOM MADE SOLUTIONS
We will create the marketing solutions you + need + quickly + efficiently. When clients want to create custom business solutions, to streamline internal procedures, or make filling out forms a breeze. We can do that! You can avoid 3rd party providers and develop communications without using expensive vendor services, with us! After signing a non-disclosure agreement (ours or yours) we will conduct an assessment of your process and procedures and provide tailor made solutions. After set up we provide ongoing maintenance. No maintenance fees, no annual fees, no mandatory use fees. And you call us when you need revisions or updates. Yes, it's pretty simple ...
No website, no problem. Our local online directory listing service allows us to get your business found online. We even can help you be online without a website. Learn more.
You want Great Marketing for your business. Where should you start?
do you need to maximize profits?
are you ready for more customers?
do you need to improve procedures?
should you change your pricing?
your marketing team is stuck.
how can I get new customers?
do we need an email campaign?
your website needs updating?
Joanne Klee Marketing can help focus your efforts, and get the right marketing strategy started for you.
Let’s get started on your marketing strategy. Contact us.
Marketing Menu, ON DEMAND When You need It
MISSION POSSIBLE.
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Marketing, Online Reviews
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Marketing, Online Reviews
Marketing, Online Reviews
You just spent valuable time (tears and sweat) building a website to showcase your products or services. Let's tell everyone that your site is live, both Internally with employees and vendors, and externally to THE WORLD. Alongside a website redesign or new website launch is The Branding Launch Strategy to help increase brand awareness. There is a series of steps to take, and one of those is the Media and Press Releases.
Congratulations! You have launched your site, and you are continuing to build the brand (thunderous applause). NOW WHAT? Let's make sure we let People Know by developing a Branding Launch Plan.
The write up you provide, in this case as a press release, will allow additional exposure for those who are searching redesigns or new sites. It is your chance to share what’s changed, why and add links to specific areas of the site to feature. Months later you will look into your analytics and see the click thru’s on what people found relevant in your post and links. You can re-direct traffic to newer content on the site helping them find exactly what they are looking for.
Read through our Press Release and find the Best Way to position your new website for the media.
The Pancake Song - original lyrics and melody by Joanne Klee — is love on youtube. Please watch and like.