Our process combines our best business marketing strategies and your business expertise.
Together we grow your business.
LET'S GET STARTED
It starts with a conversation. We listen (and we mean REALLY listen) to your objectives. We outline the business goals you want to accomplish. We integrate your valuable industry perspective into our business marketing process. We express your business brand. And we position you as the expert in the marketplace.
All the business marketing content we develop is fresh, NEVER CANNED CONTENT.
What NOT to Do. Canned Content
What We Do. Custom Content and Your Story
THE MARKETING ASSESSMENT OF YOUR BUSINESS NEEDS
What are your revenue goals? What does success look like in 6 months, 5 years?
Do you want to increase customers? Do you want to promote a product?
Where do you advertise today? Where does your competition advertise?
Are you growing? Are you shrinking?
Do you have a specific problem area to address?
Do you need to streamline procedures, moving them to an online or electronic solution, saving time and money?
A REVIEW OF YOUR BRAND
Review the competition
Your businesses strengths
Your revenue goals
A MARKETING INVENTORY
your current marketing materials
your website (that works great or needs some love)
business cards & logos
any other way customers experience your brand ...
Once we wrap our arms around these valuable piece of information, we will develop your Marketing Plan. We review actionable strategies and the support tactics that promote you and increase customer + revenues.
DEVELOP YOUR BUSINESS MARKETING PLAN
We include insights and information about your business
We address your objectives and revenue goals.
We use the best marketing strategies that will work for YOU.
Identify the best and current approaches and tactics to meet your needs.
We make data based decisions, and sprinkle in Marketing Experience
and more ...
THE MARKETING TACTICS Development Process
CONGRATS! After we have finalized your marketing plan (with a little of our secret sauce). Now it’s time to get to work.
Here you can learn a little more about our Business Marketing Development Process, it's how we cut up the pieces of your plan.
HOW WE USE THE MARKETING DEVELOPMENT PROCESS
We use the basics of this process to further develop your existing strategy, or build in the missing marketing pieces. Running your business through our Development Process ensures that we don’t miss a step in running your marketing.
We are here for the long term, to help grow your business efficiently. We make Marketing Mission Possible!
Conduct Brand Assessment
Assess Revenue goals (ROmI Review) & measurement options
Marketing Inventory Review
Outline & Develop Client Specific Marketing Tactics (based on your business goals)
Outline Approval Process
Messaging & Development
Marketing, creative & logo development
Consistency in image, tone, creative, message
Ensure design attractiveness, memorable, versatile, simple, color ease, appropriate
Pre Web Design
Conversion Optimization (CO)
Optimization Best Practices
Key Word & Search Engine Optimization (SEO)
The Big Reveal
GROWTH AND MANAGEMENT
Analytics and Evaluation
Web Master Services
Analysis for ROI attainment + Success!
A LITTLE MORE ...
You deserve the best Chicago business marketing firm for YOUR business. We have the insights to grow your brand.