In the age of immediate response through Social Media, the mega burger brands did not delay in responding to IHOB, or IHOP, trying to infiltrate their market.
From Great Pancakes to Great Burgers? The IHOB journey and what other brands have to say
If you haven't heard about IHOP's summer rebranding campaign, you can learn more here. Many marketers are watching closely to see if this initiative is brand suicide or brand genius. But some BIG BRAND aren’t waiting to find out and have already chimed in.