You just spent valuable time (tears and sweat) building a website to showcase your products or services. Let's tell everyone that your site is live both Internally with employees and vendors, and externally to THE WORLD. Alongside a website redesign or new website launch is The Branding Launch Strategy to help increase brand awareness. There is a series of steps to take, and one of those is the Media and Press Releases.
Congratulations! You have launched your site, and you are continuing to build the brand (thunderous applause). NOW WHAT? Let's make sure we let People Know by developing a Branding Launch Plan.
The write up you provide, in this case as a press release, will allow additional exposure for those who are searching redesigns or new sites. It is your chance to share what’s changed, why and add links to specific areas of the site to feature. Months later you will look into your analytics and see the click thru’s on what people found relevant in your post and links. You can re-direct traffic to newer content on the site helping them find exactly what they are looking for.
Read through our Press Release and find the Best Way to position your new website for the media.