Get a Website that looks great! Here's Why

What should you know about website development? What should (and shouldn’t) your website include? What are things to know when creating a new website. We break down the facts you need to know, and its way more than just the basics.

We have put together a list of the services a great website needs. This includes definitions and some explainers that can help you get started. Go ahead and steal this list (really, we want you too!)

How to get the Best Website Development

Every website we design gets standard website development best practices. Keep reading to see what goes into creating your website.

Don’t get overwhelmed. We like to showcase our website capabilities. Below is the ‘basic checklist’ we follow to properly set up and optimize your website. It’s NOT the secret sauce, just the steps we follow. Many, many, many steps.

• You get a great website

• You show up in search results with proper website optimization

Take a look at the list of things to know about building a website. Go ahead and steal this list. Just know that if you need a little help, our expertise and experience are here for you and your business.

GREAT WEBSITE DESIGN TAKES TIME

But not too much time. Your website shoudd get ready FAST and make you look great online.

If you want to learn more about our process for website project management you can.

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How should I start designing my website?

Lets get started by understanding some of the business struggles you are experiencing. Often times these solutions can be found when we review your marketing and your website.

YOUR WEBSITE CAN MAKE A GREAT FIRST IMPRESSION

• Customers can’t find me online?

• Why is my product not selling?

• Is my product better then the competition?

• What services do you offer? Are your services online and in a store?

• Why should customers choose you?

• Can you transform potential leads into dedicated customers?

REVIEW YOUR BRAND AND ONLINE

• use a brand assessment to understand you, and your business

• review the competition

• review your businesses strengths

• take a look at your revenue goals

TAKE INVENTORY OF YOUR MARKETING

• catalog your current marketing materials

• review your website (that works great or needs some love)

• review what’s working, and what’s not

• consider your business cards & logos (or maybe you need these?)

• look at any other way customers experience your brand . . . (e-commerce, in store, reviews, and in person)

WEBSITES HAVE ONE FUNDAMENTAL MARKETING GOAL → to get you customers. 

Once you wrap your arms around these valuable pieces of information, you can develop your Marketing Plan. Or We put together actionable marketing strategy and the marketing tactics.

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What should my WEBSITE DEVELOPMENT have?

*** WARNING: we are geeks and it has a lot of details, here we go…

+ Mobile Responsive website

→ the same way that water takes the shape of the vase that it is poured into, a mobile responsive website takes the shape of the device that’s being used. On a smartphone, tablet, or laptop. Any computer, any device, your website looks great (and works correctly).

+ Website security features /Security Certificate

→ include the current standards for a secure HTTPS website connection (not HTTP). We use https:// for the address bar (or eCommerce HSTS).

→ 👍 Become Familiar with Website Security Certificate Icons [Secure Lock, Info & Not Secure]

→ Website Security Certificate Icons should be next to the website address. If they are not, contact us.

→ More about https:// When you go to a site that uses https (connection security), the website's server is correctly using a certificate to prove the website's identity to browsers. Google requires this certification in order to not affect your website rank in search results.

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+ Beautiful Mobile Optimized Images

→ with over 70% of internet use happening on a mobile device, your website needs to function on a desktop and on a mobile device. We design mobile responsive sites that work on a smart phone and on a desktop or tablet. We include the right alt tags for proper set up (optimization)

+ Web Page Title Tag //

→ every page has a proper H1 tag

+ ON PAGE // Content writing

→ that matches your business tone and message. We do not have duplicate content or canned content.

+ Website setup & configuration

→ domain name search [to help you get the right url website address for your brand] + registration + DNS records

+ Custom domain extensions available

+ Domain identity protection and domain security lock

+ SLL Certificate to ensure website has a secured connection

+ Website hosting

+ Competitive website recon

→ to see what the competition is doing (and get in front of the competition)

+ Favicon included with every website

→ a favicon is a short cut icon associated with your website. These are displayed on the website tab. It’s a web development best practice we include in every website package.

+ Website Architecture

→ the org chart or architectural diagram of your website, so you know how the pages work together

+ Ongoing technical website support

→ if we designed your website, or another agency, we can help you. We will add a page, update your content, or make and changes or fixes you need to your website

GET YOUR BUSINESS WEBSITE TODAY

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What should my WEBSITE DESIGN Include?

+ Typography

→ include fonts that match your brand & color scheme

+ Design selection

→ think about how the images appear onscreen, how the page scrolls and some special layouts

+ Add your logo

→ or we can create one for you

+ Website Banner images and on page pictures

→ use pics that you own or that we find for your website

+ Main website navigation menu

→ on mobile it’s called the ‘hamburger’ menu

+ Sub navigation menu

→ it’s mostly on a single page or feature

+ Cross linking structure

→ in website navigation (internal linking to pages)

+ Hold meeting/s to review new website content

+ Include a contact form

+ Pre-footer design

→ include your address, contact info and important information like specialty hours or events

+ Call to action

→ easy purchase/contact options for customers (website users)

+ Footer design and location listing

+ Links to social media

+ Is your website blog ready

+ Is your website e-Commerce ready

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A little bit more:

For SEO (Search Engine Optimization) you should include these Best Practices

+ SEO [search engine optimization]

→ include optimizing your website so search engine can find you. When your customers search online, they will be able to find your website. These SEO best practices are a must and include overall website architecture, on page structure, keyword research, location optimization and much more.

+ Local and Location online search SEO Best Practices

+ We educate our customers (if you want to know) about Website Best Tips and Website Fixes

+ Webpage translations for international SEO

+ Search engines can crawl your website (‘crawlability’)

+ Unique meta titles and unique meta description for the snippet of text shown in search results.

+ Meta GEO Tags

+ Schema markup, so your website display beautifully in snippets and search

+ Top level keyword research

→ includes keyword research and current best practices so people searching online CAN FIND your business website

+ Long tail keywords

+ Alt tags for every image

+ Consistent Website Architecture

→ for User Experience (UX) and Google Search Bots (UI)

+ Create a standard for your On Page structure

→ (the page layout is consistent across the site and doesn’t look messy)

+ URL Structure is simple

+ XML Sitemap submission (so search engines can find your content)

+ Robots.Txt

→ to tell search engines about any hidden parts of your website

+ Remove outdated tech, like flash content

+ Link building

+ Add on Alternative SEO Packages to Keep Your Website Growing

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How should me WEBSITE PERFORM? Do I need Google Analytics?

+ Webmaster tools to manage the website

+ Google Analytics included with every website

+ AMP Accelerated Mobile Pages

→ Considering over 60% of internet use is on a mobile device, we use AMP for mobile first indexing for faster loading mobile pages.

+ learn more about more online marketing. . .

What else should my website include?

+ Site comes BLOG READY

+ E-commerce READY

+ Available, eMail Box (name@domainname.com) set up

→ add forms (job application, surveys, health assessments, and the contact form or survey you want)

+ Accept payments on your website

+ Schedule appointments and have a calendar

+ Get More Website Functions

What kind of WEBSITE FIXES does my website need?

+ add web site pages for new services, or new products

+ add an About Page, Company Page and Meet the Team

+ delete old or outdated website pages

+ Fix broken page links and fix links in search results

+ fix Javascript

+ fix Flash player content

+ redesign your website

+ help fix NOT SECURE websites

+ update how you look online, without a website

+ fix Page Not Found 404 errors

+ get my website back form another hosting service

+ One Time Website Edits

+ Page Updates

+ Single Webpage Set Up

+ Track Your Investment with Website Analytics Reporting

+ Create redirects to fix website search errors

→ like 404 page, 301 redirects and 302 redirects

What ONLINE SERVICES should my website include?

+ ebay store - we build and train you how to run it

+ Amazon Affiliate store set up

+ Point of Sale (POS) integration

+ Sell online and in-store inventory management

+ Sell online with Shopify

What is the OFF PAGE that my website needs? What is CONTENT WRITING?

+ SEO Article Creation & Submissions

+ Blog Submission & Promotion

+ Social Bookmarking

+ Directory Submissions

+ Medical practice patients find you in local search SEO and HIPAA Compliance

+ Local Business Listings to Get Your Business Found in Search Pages

+ Get your medical practice found online when patients search

+ Google Places and Google My Business Listings

+ Get on Google maps and Apple maps

+ SEO Press Release Submissions

+ Build your profiles online, SEO friendly

+ Yahoo Answers

+ GET A GREAT WEBSITE & MORE …

MISSION POSSIBLE

What is Canned Content on a Website?

Copy cat writers are everywhere. Even with AI and ChatGPT, some web developers are not original. Here is what to watch out for. Here are ways you can avoid canned content on your website.

What is Canned Content on a Website?

But First, What NOT to do . . .

DON’T BE A COPY CAT

All the marketing & websites we develop are fresh. When we conduct competitive recon, we often come across competitor websites that are ‘copy cats,’ also known as “canned web pages.” These “copy cat websites” use the same template, and use the same writing for every website they create.

NEVER CANNED CONTENT | ALWAYS FRESH COPYWRITING

Across state lines, same business industry professionals (and their competitors) might not recognize that their websites are duplicated. Even if the copy cat website is not your ‘local’ competition, copy cat content HURTS your rank in Google. That’s right, you won’t appear well in search results because of the duplicate copy.

SOME OF THE NAMES HAVE CHANGED, BUT THE COPY CAT WEBSITE STAYS THE SAME

THESE COPIED WEBSITES WON’T HAVE A GOOD SPOT IN SEARCH RESULTS

Copied writing that is the same across more than one website will hurt your business in online search results. Google Search and other search providers want CUSTOM UNIQUE CONTENT on your webpage. Copy cat websites will not rank well in search engine results pages (SERP).

We do that.

OUR WEBSITE PROCESS WORKS

Customer L😍VE that We create UNIQUE Websites that LOOK like their business.

We understand the purpose of marketing. As your marketing agency and a technology partner we understand how websites function to get you customers.

How's Business? Its Slow. What Decision Makers Are Talking About for Business Self Care. Covid-19 Innovation

Too often as business owners we get caught up in the day-to-day and can lose sight of our business goals. The basic reason why we started a business in the first place. What was our passion? What was the direction we wanted to take? Where did we want to be in five years?

Recently, when I spoke at a conference for #SoloCEO and entrepreneur like leaders, with business life coach Gail Golden taking the stage. Her message for self care is often heard and the advice for Business Self Care is priceless.

What resonated with the audience, and with me, was the Business Self Care tip. “Take two days during the year and dedicate them to your business.”

A year ago this felt impossible. 48-hours away from everything email, voicemail, design, and website SEO, to “think about” my business?

Thanks to covid- we all have a little extra time on our hands!

That means get away from your office, step away from the brand, and take time to dedicate two days to thinking about your business.

How’s Business? It’s A Little Slow. What Decision Makers Are Talking About Self Care for Their Business.

Covid-19 Innovation

Take a pause, because after all things are slow, and let’s take quick review of your business. This includes turning on your out of the office notice. Because you’re dedicating yourself to growth.

COVID-19 has caused somewhat of a “forced get away” for business owners. We might work from home, or still go into the empty office. But no matter where we work in this New Way of Doing Business (and after you have already told customers about HOW you can still do business) . . . . days are slow.

Consistently from clients I speak with, owner to owner tell me the same thing: “Customers are saving their pennies,” new ideas and strategies are all put on hold.

How do you keep your business alive during times like these? 

Use this rare allotment of time for your “business self care.” It not about you. It’s self care for your brand. Your brand that you have taken the time to nurture and grow this far.

Innovate. 

Think. 

Change.

It’s time to think about business.

On a recent social distancing weekend get away with the family, I took the time for Business Self Care. While my darling daughter didn’t catch anything, she did keep trying. She kept re-casting and trying new bait. It was innovation happening right in front of me. Thinking about the problem. And trying to change. She is a Little Genius i would say

Business Self Care: Innovate

Do you know why you’ve suddenly seen a spike in advertising for face masks? Because people are innovating their business. Change is happening at a rapid pace. 

Stay at home moms are using their sewing talents to make masks and sell online. Sometimes it’s just on their Facebook page to friends. 

Business Self Care: Think

Other companies had to quickly reinvent themselves, like trade show management firms who used to build giant displays for conference center shows. In our event management experience we have witnessed these brands like Nimlock who have completely seen business tank in 2020.

So when all the contracts canceled for trade show displays, owners had to think about their re-brand. How to survive and use the products or production for something different. These companies quickly pivoted to “making plastic barriers” for the office space. Partners like Nimlock were quick to produce new office environments.

From Starbucks to shared workspaces, plastic dividers are all the rage. Now when employees are ready to go back to the office, they have the various tools that they need to help stay safe. Including plastic partitions, privacy windows, and other new ways that business owners have had to think about when getting back to the office.

Business Self Care: Change

When your business is a service, and not a product, these covid-19 times can be a little more challenging. When you sell ideas, the buyers aren’t available for appointments and things can slow down sometimes to a dead stop.

This is the time to re-invest in yourself. Think of a change, small yet intentional.

We’re going to list a couple of questions that we’ve been chatting about with clients and how to think about when it comes to business self care to innovate, think and change the new way of doing business. Rethinking the strategy is what we do.

Let’s get started.

Couple of Questions for Business Self Care: to help you Spend Time with Your business

• In a new Covid world, at least for the next two years or so, what services can I offer to clients that they need?

• Is there something that I can take online, including things like the tools are used to offer customers in person.

• It’s time to add that you new idea as a page on your website, and offer your services online as a consultation package, documents for sale, and other tools that you find yourself or clients in need of.

Top 5 Things business owners are thinking about to improve, innovate and keep their business moving forward

1 Don’t stop advertising

In traditional Joanne Klee Marketing style, we take about what NOT to do. As business owners we get loads of what TO DO advice. But there are some always DON’T DOs too.

Cost versus Benefit::

The various movements in the industry are opening the doors for small businesses to have a chance to advertise affordably during daytime hours. PPC and Google ads is seeing a spike in small business advertisements. Your niche is very possibly open and available at a lower rate. Yes Facebook is showing more ads because large advertisers have temporarily pulled out of the ad game. That leave more room at a competitive rate for your brand!

2. Let the Internet work for you 24/7.

Stay Alive Online. Keep yourself online, and keep yourself relevant. Continuing to advertise allows you to appear in search results when customers are starting to look back for the services that you offer.

3. More About Budget

Finances. Where can I cut costs in my business? Where can I invest?

Yes spending money now is a good thing because prices are low and you can negotiate contracts aggressively. Banks are lending at a significantly lower rate. So if you have the capital now maybe the time, before the regulations get tighter as the covid-crisis continues.

4. Digital Tools for Business

A little management support for decision makers:: As the every day decision maker what can you do to make the day-to-day life of your business run a little smoother? Maybe it is time to look at how you can automate some services? Get your forms online. Set up an online appointment calendar… add a service page to your website. Or refresh that website!

Is it time to invest in customer relationship management? Send a “thinking of you during these times” merchandise. Let customers know you are open for business. Is it time to set up for an automated answering service?

*Again the cost of these things may be significantly lower because business is slow for many agencies. Set up costs may be significantly lower.

5. Re-Dedicate Your Time Slots

Business growth. What are things that irritate you about your business? What are things that you can do better or more time efficient? Are you investing enough time with your family? Are you spending enough time on the business? Now the ultimate question, do you feel balanced.

Obviously there’s no such thing as balance. We constantly shift gears from one business finance decision thing to another marketing strategy. But maybe now is the time to think about how you pivot from business to personal.

At my house we’ve gotten away for a few short socially distanced VRBO weekends fun trips with the family, Because of the new way of doing business, I make sure that I’m not checking email until Sunday night and really dedicated to family time.

Sometimes it’s just the way we think about dedicating our time that is the biggest burden as a decision maker and entrepreneur.

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Some Popular Business Self Care Options

Innovate Your Brand

Organize client information, get marketing for a new product or service.

Think About Ways to Stay Organized

Review your online advertising, web page and other digital tools to help streamline your business.

Change The Way You Dedicate Time

Lets book clients, and share your available hours. Its the new way of doing business. Need to reschedule appointments, no problem.

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Let’s Review Business Self Care to Fit Your Business

• Do I need online forms?

• Can customer find me online?

• When is the last time I had a marketing assessment?

• Is my website design current?

• Can I rebrand or try new marketing for my services?

• Call Joanne, she can help!

See Popular Content on the Website //

STAY CONNECTED

Do you want more Marketing Insights? More posts like this one? 

Join our newsletter. We promise it's infrequent.

MINI BLOG

We have been sharing small business COVID-19 posts. See them on our Facebook page. If you want more frequent content you can also join our Facebook Page, it's our mini blog. 

COMMENT

We want to hear from you. Leave us your comments.

Get Clients Scheduled on Your Website an Easy Way to Manage Appointments

One of the easiest way to manage appointments is with automatic scheduling. Customers come to your business 24/7 online.

Customers can schedule a time when it’s convenient for them, and for you. You can have the same convenient website services that the big brands do.

Contact Joanne.

Get Appointment Scheduling on Your Website

1. Simply set hours for the services you offer.

2. Share your appointments.

3. Allow clients to book on their own.

   Learn more about Scheduling

Get Clients Scheduled on Your Website

An Easy Way to Manage Appointments

Let’s fill your schedule

With Scheduling Apps, clients can quickly view when you are available. Clients can even pay online and reschedule with a quick click. Get Scheduled on Your Website. Its an easy way to manage appointments.

Never again do you have to ask “what time works for you?”

✔️ Book appointments

✔️ Book Webinars

✔️ Book Classes

✔️ Book A Consultation

✔️ Accept Payments

✔️ Reschedule appointment

We give your business the online marketing support you need. It’s what we do at Joanne Klee Marketing.

COORDINATE DIGITAL TOOLS FOR BUSINESS

We coordinate with a variety of services to get your business organized.

Let’s Get Organized

Calendar Coordination

Book appointments. You can have multiple calendars automatically update. No matter if you use Google Calendar, Outlook, iCloud, or Office 365 from Microsoft.

See how a hair salon client did it.

Streamline Business Payments

Get paid! You can easily charge clients when we integrate you with a payment processor.

Video Conferencing

Even before Covid-19 on demand video meetings were a business must have. No matter where your clients or employees are, get connected, face-to-face with tools like GoToMeeting, Zoom, and JoinMe integrations.

Subscriptions, Gift Cards, and Online Product Sales

Clients want to work with your brand, let’s make it easy. We can add gift card (electronic and plastic), start subscription services, and even start your online product sales. Let’s get started.

Customized Communication

Automatically send branded and customized confirmations, reminders, and follow-ups. Style everything to match the existing look and feel of your business.

Business and Patient Forms

Learn about new clients, complete intake forms, give patient information, or get an assessment. We can design basic custom forms or use popular apps and contact forms into your website.

See how doctors office uses forms.

MORE APPS WE CAN ADD TO YOUR BUSINESS

We help you integrate with other popular business tools

• Sync Calendar Services: Google Calendar, Outlook

• Get Data: Google Analytics

• Process Payments: Square, Stripe, Paypal

• Have Meetings (virtual and remote) Go To Meeting, Zoom, Google Meetings (meets)

We provide tips and resources to help prevent your reputation from damage.

Read More in Insights . . . We’re you zoom bombed? Here is how to protect employee virtual meeting privacy.

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Promote Your Availability

Lets book clients, and share your available hours. Need to reschedule appointments, no problem.

Stay Organized

New appointments will sync with your calendars from Google Calendar, Outlook, iCloud, or Office 365. Get notifications for NEW appointments, upcoming appointments or make changes.

Save Time

Keep clients information organized. We can automate and customize appointment confirmations, reminders, follow-ups, and intake forms to match your brand.

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Convenience to Fit Any Size Business Your Business

Entrepreneurs, Solo CEO, large team or many locations and franchise

• Calendar for each team member, employee, or location

• Calendar Syncing

• HIPAA (BAA) Compliant

• Custom Payment Settings and Card Vaulting

• Automatic Reminder Emails

• SMS/Text Reminders

• Packages, Gift Certificates, Memberships, or Subscriptions

• Multiple Time Zones for Staff/Locations

• Custom API & CSS

You Don’t Need to Hide From Being Organized

Don’t hide anymore. We can help you get organized in business. Apps will streamline you office, employees and more.

Learn More: Frequently Asked Questions

I do not currently subscribe to services, does that matter?

We look at the best services that will meet your needs. After we talk with you about what you need to accomplish, we will find the best apps, and help you set up from start - to - finish.

Do you have to manage my website to add services?

We do not have to manage you website to set up services. We work with your business in a way that’s convenient for you. It’s our on demand marketing. Website maintenance when you need it.

We haven’t worked together before? Does that matter?

We work with a variety of customers. We can review your website and talk about how to work together. We just haven’t worked together, yet!

Can I collect payment through Scheduling?

Yes. You can use common payment collection apps like PayPal, Square or Stripe to accept payments. Clients can pay when they book online, or you can enter payments from the administrator back end. Let’s get started.

How can we connect, my business is not in your city?

We live in a 24/7 global community. We work with you where you are. From Chicago to your door, Joanne Klee Marketing connects with customers when its convenient with you.

See Popular Content on the Website //

STAY CONNECTED

Do you want more Marketing Insights? More posts like this one? Join our newsletter. We promise it's infrequent.

MINI BLOG

We have been sharing small business COVID-19 posts. See them on our Facebook page. If you want more frequent content you can also join our Facebook Page, it's our mini blog. 

COMMENT

We want to hear from you. Leave us your comments.

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Were You Zoom Bombed? What Can Businesses Do To Protect Employee Privacy in Virtual Meetings?

We’re you #Zoom Bombed? Concerned? There’s a little tip to prevent getting #zoomBombed

Employees are working from home #WFH during the covid-19 crisis. This means unprecedented use of virtual meeting tools like zoom meeting, cisco webex and google hangouts.

On Demand // Online Business Tools

Even tho we are home and trying to work, small business owners want to keep there employees protected and feeling secure online. We are your marketing and technology partner for small business.

We give you access to great marketing, the same way that a corporation has a marketing team, we are your on demand marketing.

Your Business Deserves Private Meetings //

We are going to dive into a quick basic fix to prevent you from Zoom Bombing. We will also itemize some pros on these virtual video conference tools and how you can keep your meeting private.

If you need virtual meeting tools we can help! Contact us!

Were You Zoom Bombed? What Can Businesses Do To Protect Employees in Virtual Meetings?

Let’s review in this post some FAQ around virtual meeting privacy and protecting employees //

• What is zoom bombing?

• What is problem with unauthorized virtual meeting attendees?

• What is the solution to protecting web conference meetings?

• How google hangouts protect employees?

• How to mute your google hangout?

• How to deny entry to your google hangout?

• How to allow email only invitations to zoom and google hangouts?

ZOOM BOMBING 101

Many have heard of the online hackers that infiltrate your zoom meeting with inappropriate photos, videos and comments. It’s even got it’s own trendy name: “zoom bombing.”

Zoom Bombing // The Problem

Many users dont know there is a simple fix to the #zoombombing

You do not have to allow unknown users into your meeting. Employees risk having confidential business information shared publicly. So let’s solve this.

We are online marketers who provide online digital tools to help run your business. We are familiar with these video conference products. Let’s talk solutions.



Zoom Bombing // The Solution

Set a Meeting Passcode.

Yup, that’s it!

Invite only meetings with a passcode limit the „open access path” zoom hijackers can access. If you password protect your meeting with a passcode, a hijacker would have to spend too much time trying to crack the code.

Let hackers zoom bomb others users. Protect your meeting privacy!

We got this //

Keep calm and just stare at your co-workers home decor. It’s a new bonus of meeting distractions. In this photo our kiddos wanted to join our virtual meeting and “get to work” too.

Virtual Meeting Bonus:

Zoom was built for enterprise use, so free zoom accounts are limited to :45 minute meetings. Best thing evah! Short meeting is required!

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Google Hangouts // Virtual Meetings 101

Google hangouts is a virtual meeting tool that is easy to use with no sign in required. So how can users create a private meeting?

When you are the host (organizer) of a google hangout, once your meeting starts google send your requests. Anyone who was directly emailed the invite to your google hangout (usually scheduled thru the Google calendar), will automatically be allowed to enter the meeting.

If a user wants to enter your web hangout and DID NOT receive an invitation from you, then google asks your permission to let them in the meeting.

Google Hangouts Bombing Doesn’t Happen // Here’s Why

Google gives meeting organizers meeting control. As the organizer who send out the google hangouts link, you get additional virtual meeting controls.

GOOGLE HANGOUTS GIVES VIRTUAL MEETING CONTROLS, including:

• You can deny entry to your google hangout

• You can allow a user to your google meets

• You can mute users

• You can un-mute users

• Tip: Google Meets is NOW Merged with Google Hangouts. Learn more about Google Hangouts here. We can help your business get G Suite

If you still have questions about your virtual business meeting tools, let us know. We can help your brand get online meeting tools to help run your business.

We are here to help your business.

GO TO THE WEBSITE // Popular Content

STAY CONNECTED

Do you want more Marketing Insights? More posts like this one? Join our newsletter. We promise it's infrequent.

MINI BLOG

We have been sharing small business COVID-19 posts. See them on our Facebook page. If you want more frequent content you can also join our Facebook Page, it's our mini blog. 

COMMENT

We want to hear from you. Leave us your comments.

#missionpossible #digitaltoolsforbusiness #smallbusinesstips #ondemandmarketing #marketing #businesssolutions #soloceo #youdeservethebestmarketing

What does it mean for my website when Flash Player will no longer be Supported By Google and Internet Browsers?

UPDATE: As of December 2020 Flash Player will no longer be supported on Google Chrome and internet browsers. Additionally, Adobe will no longer support flash player updates. (It’s basically letting flash player go extinct.)

What does this mean for my business? Maybe that 2020 won’t be the best year. . . ?

What Does That FLASH Update

Mean for My Business?

If Flash isn't working on your website, or customers see error messages, you are losing customers! We will dive into the topic in this post to help business owners understand why flash player is going away? How flash player harms customers? And more.

We provide marketing and website support on demand. Let Joanne Klee Marketing help your business.

For small business owners this is a frustrating time on the internet. You can see here how we helped our ambulatory surgery center customer fix there flash player website. We got this! We have experience fixing flash player problems.

You invested in your website and got your brand online. And now this.

• You have an attractive website = ✓

• You have flash player on your website = ✓

• Your website works properly = ❌

Now what?

Learn more in this post about flash player changes and how it affects your business website.

Here are some common questions about Flash Player being disabled in 2020:

• Why is flash player going away?

• How is Flash player an extinct service to watch video and hear audio?

• Is flash player harmful to my website?

• What kind of flash player problems are affecting my customers?

• What does flash player being discontinued mean for my website?

• What does it mean for my website when Flash Player will no longer be Supported By Google and Internet Browsers

• What are other internet browsers that have disabled flash player?

• How do I fix flash on my website?

We believe in providing business like yours with Marketing Made Easy. You get access to the same great marketing that big brands get, we are your on demand marketing partner.

Let’s Get Started.

Contact Joanne.

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What does it mean for my website when Flash Player will no longer be Supported By Google and Internet Browsers?

Over the last few years, Flash has become less common. Now a days, websites are migrating to newer technologies which are faster and more power-efficient than Flash. And who doesn’t want a more powerful website?

Your business should look great online. . . And if you are not online, your competition will be!

- Joanne Klee Marketing

WHY IS FLASH PLAYER GOING AWAY?

Flash player is becoming extinct. It requires users to make too many manual adjustments in their browser.

The Adobe Flash plug-in lets you hear and see Flash audio and video content on Chrome on your computer. However in order for the features to work, about 17% of chrome users needed to adjust their browsers settings to manually allow each site to run flash (this is a drop from 80% of users 20 years ago, it was popular when I started Joanne Klee Marketing). However, google would not save this setting because of the harm allowance of flash.

“Only allow Flash to run on websites that you trust. Some websites might use Adobe Flash Player to harm your computer.”

- Google

IS FLASH PLAYER HARMFUL TO MY WEBSITE?

Some websites might use Adobe Flash Player to harm your computer. More current technologies allow website developers like Joanne Klee Marketing to update you website to run safe content, videos, share documents and more. Hackers are not the only reason why flash is going away, also having an attractive website that works properly All. The. Time. is another.

WHAT KIND OF FLASH PLAYER PROBLEMS ARE AFFECTING MY CUSTOMERS?

If Flash isn't working or you see the following error messages, you are losing customers!

Some common problems your customers can experience if you have flash player on your website include the following error messages:

• Adobe Flash has been blocked because it's out of date

• Couldn’t load plug-in

• The following plug-ins were blocked on this page

• This plug-in is not supported

• A plug-in (Shockwave Flash) isn't responding

• display reads: a "site wants to Run Flash" prompt which you need to allow

• users need to MANUALLY CLICK to add the site to the allow list for Flash

• Chrome DOES NOT SAVE SETTINGS. Which means customers need to add flash each time they log onto your website = ANNOYING!

Customer do Not Want to Do More Work Using Your Website!

Customers on your website then need to try the troubleshooting steps below. If Flash isn't working or you see the following error messages, you are losing customers!

We fix flash player problems like these and more.

Contact Joanne Klee Marketing to Fix Your Website Flash Player

WHAT DOES FLASH PLAYER BEING DISABLED MEAN FOR MY WEBSITE?

Over the last few years, Flash has become less common. Websites are migrating to newer technologies, which are faster and more power-efficient than Flash.

They’re also more secure, so you can be safer while surfing websites, shopping, banking, or reading sensitive documents.

Since over 70% of internet use in on a mobile device, these newer technologies also work on both mobile and desktop, so you can visit your favorite site anywhere. So ultimately, what does it mean for your website when Flash Player will no longer be supported by google and internet browsers?

What does it mean for my website when Flash Player will no longer be Supported By Google and Internet Browsers?

Chrome is the most secure browser in the world. From google “Advanced technology like site isolation, sandboxing, and predictive phishing protection keep you safe from security threats.” This means that google cannot allow untrustworthy tools like flash player to run. Adobe announced they are no longer supporting flash player updates - so there goes the security.

You can read more About Goole Chrome and Flashplayer here direct from google.

What are other internet browsers that have disabled flash player?

Google’s chrome browser is not the only internet browser to disable flash player. Other browsers including Mozilla disabled Flash in Firefox. Firefox does not include a native Flash solution like Chrome.

How Do I Fix Flash on My Website?

While there is no single answer to how we actually adjust flash player on your website, we do have website developer tools that let us fix your website specifically.

We can help Fix Flash Player!

1. First, we will run a quick review your website. We will assess how flash player is used, what website content relies on flash, and take inventory.

2. Then we can make some recommendations. Usually it is as easy as an on-page website update. We can usually make these adjustments quickly.

3. If you have audio or video that runs on flash, we will implement newer technologies or plug ins to all your content to work on your website.

4. Want a quote? Contact Joanne Klee Marketing to get Flash Player fixed on your website
   
   

If you still have questions about Your Website and Flash Player, let us know.

We are here to help your business.

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What restaurants and business can do to attract customers during the global covid-19 crisis

I recently discovered our local sushi place is still open! But they do not have a google listing and I had to go to their website to see their message that they are still offering take-out.

QUICK TIP: Business and restaurants, don’t make it so difficult for customers to know if you are open and offering take-out.

Let’s walk thru some quick tips to make sure customers know your place offers take-out, delivery or catering.

We help small business get access to the same great marketing corporation use.

Here are a couple of easy to do tips to let customers know your restaurant is open for business.

These tips apply to healthcare practices and business too. Click to learn more about Google Special Announcements for healthcare here.

CUSTOMERS WANT YOUR BUSINESS (EATS!)

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Search Increase for Take Out Food, Restaurant Delivery and Catering //

Think with Google posted a recent release this week a “restaurant search trend update showing that restaurant delivery and restaurant take out is the #1 search in the last 3 weeks. This is a change from Restaurants near me over the last 5 years (Google data, U.S. 2014–2019). Let’s take this data and turn it into action to advertise your restaurant.

What does the google search covid-19 change mean for my restaurant?

Customers are looking for take-out. Even in this time of crisis, we are eating out delivery style. If your restaurant is offering take out, or delivery, we have to put that information online. NOW! Google search traffic has increased 285% for take-out across the U.S. Additionally search interest for “is food delivery safe” has increased 650% across the U.S. since the beginning of March (Google Trends March 1, 2020–March 24, 2020).

Customers Wants your Eats!

Let’s get your business in touch with customers. We can help you manage these updates for your business

Take Out Food Increases 285% in Google Search

What Can Restaurants and Business Do to Attract Customers During the Global Crisis

How do I get my restaurant delivery information online?

There are 3 quick ways to get your restaurant to show up in search results for take-out, catering and delivery.

Make sure to update your information anywhere you appear online. The top two online places to update information is:

(1.) your website

(2.) your google listing

(3.) then, communicate with customers (yeah it’s email)

(4.) More Insights . . . see our post on Coronavirus crisis communication tips for what business can tell customers here.

We believe in providing business like yours with Marketing Made Easy. You get access to the same great marketing that big brands get, we are your on demand marketing partner.

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1. Update your Website: Restaurant Hours and Take Out, Delivery or Catering Options //

Restaurant Website Update for Covid-19:

✓ Create a NEW web page dedicated to Take out, Delivery or Catering.

✓ Include keywords for your take out and delivery service. This should include your location and restaurant name. The basic set up is a sentence that has your brand + food category + location. For example “our restaurant name is serving sushi in Chicago.”

✓ Include keywords for your brand + location and service. For example: “chicago gets take-out at our chicago location”

TIP: It may seem repetitive, but this is how we ‘program your website’ to help google get people specifically to your location.

If you need help to get this update done, contact us.

Brass Heart Chicago updated there menu page.

Let customers know you are cooking! Include important information like:

• Offer Uber Eats link

• Delivery options

• Call direct to order take-out

Here is how Aratango Did It

Some restaurants started Go Fund Me pages to help their hourly staff survive the crisis.

Add your Go Fund Me link helping staff for customers to get easy access to make donations.

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2. Update your Restaurant Google Listing and Make A Post //

Google is still the number one search provider for restaurants. Even Yelp can’t compete. They have merged their Google Places service into Google My Business.

• Update your information

• Include order pick up, delivery and catering is available.

• Add a GMB Post that you Offer Take Out and Delivery!

• Don’t have a Google My Business Index Card? See below.

• You probably have a listing and don’t even know it.

CREATE A COVID-19 POST IN GOOGLE //

After updating your hours on google you can make a covid-19 update. This allows google to track your change.

We believe that after the crisis google will monitor your change, and send an email reminder when it may be change to revert back to ‘normal business hours.’

Here is how to create a post in google my business:

1. On your computer, sign in to Google My Business. If you have multiple locations, open the location you'd like to manage.

2. From the menu, click Posts.

3. At the top of the page, choose the “COVID-19 update” tab. You may include the following information:

   • Hours of operation and temporary closures

   • Changes to how the business operates, such as takeout or delivery only, call for details, or others

   • Updates to how the location is being managed as it relates to safety and hygiene

   • Requests for support (request are currently delayed due to staffing changes during coronavirus

4. To get a preview of your post, click Preview.

• If you're happy with your preview, in the top right, click Publish.

• If you'd like to change your post, in the top left, click Back Back. Edit your draft until it’s ready to publish. (AFTER YOU CLICK PUBLISH, editing capability is currently delayed. During the Covid-19 crisis it is better to make a NEW post, with keywords. Editing will be delayed.

Need Google My Business Management, let us help your business.

Learn more about Covid-19 Posts direct from Google Support

ALREADY HAVE A GOOGLE BUSINESS LISTING?

Let’s Update your Business Listing. Here’s How:

Google My Business (GMB) lets you tell customers about your new hours or temporary closure (which no longer affects your search ranking). Also, use Google Posts to give updates during the coronavirus crisis.

There are a number of sections in GMB that you can use, including:

• Temporarily Closed & Business Hours

• Add take out delivery and catering. Google is rolling these our nation wide.

• Contact Number update

• Limited Edits: Description, Category, and Business Name may have limited edits at this time - due to google staff

• Questions and Answers (On March 20- due to the unprecedented COVID-19 situation Google has temporarily removed the Q&A feature and it is now unavailable)

• Google Posts (NEW: COVID-19 update post type)
  

  TIP TEMPORARILY CLOSED OR NEW HOURS: If your business is open with reduced or changed hours for a temporarily, use Special Hours on those days to override the regular business hours. You can find Special Hours below your regular hours in the Info tab of your GMB dashboard.

NEED A GOOGLE MY BUSINESS PAGE?

For businesses who have not claimed there google page, you can significantly improve your search results with this index card.

How To Get your Google Business Page:

Any business that gets searched, google automatically creates a listing. You need to “claim” that listing.

✓ Click the blue OWN THIS BUSINESS link to claim the listing. This allows you to start controlling what information is added about your business.

✓ Update your business hours and information

✓ Include photos of your product and storefront (up to 10). Additional photos can be uploaded by google users/customers.

✓ Do your best on the details, the Google My Business EDIT FUNCTION is temporarily disabled.

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3. Email // Communicate with Customers that Delivery or Take Out is Available

Share the news through email.

“ We’re Open for Take Out ”

“ Let' Us Take Care of Dinner Tonight (delivery) “

Once you have updated your website menu page with take out and pick up information, next tell your customers. Email lists get this done!

Link to the website menu in your email - this is quick access so customers don’t have to search to see if you are open!

We wrote a post about the type of information customers want to know during covid-19. You already know how you are staying in business, then tell your customers with coronavirus communication.

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MORE ABOUT GOOGLE REVIEWS AND QUESTIONS AND ANSWERS DURING COVID-19 //

TIP: GOOGLE REVIEWS, QUESTIONS AND RESPOND: During this crisis, google has TURNED OFF the ability to write a review. During the time of crisis, and due to less staff in google offices, the ability to leave a “google review” is turned off.

Writing a review IS POSSIBLE, however the review is hidden, and will not post publicly. Responding to review is also temporarily unavailable.

Customers may still add a review, however when they click post a message pops up with “Your contribution may be delayed at this time.”

For business owners the ability to respond to reviews is unavailable at this time as well.

Questions & Answers have been temporarily “removed”. Any Q&A’s on a Business Profile are no longer visible or showing up. You can’t ask a question as a user or business owner.

TIP NEW GOOGLE TAKE OUT DELIVERY ATTRIBUTE: In the upcoming weeks google will add new attributes including “Delivery” and “Pickup” and no contact options including “Curbside pickup” and “No-contact Delivery”. We will keep you posted on our social media Facebook and Twitter channels when this rolls out nationwide.

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A LITTLE MORE WEBSITE TECHNICAL COVID-19 SUPPORT FROM GOOGLE // FOR HEALTHCARE AND SURGERY CENTERS

Google is providing developer tools ongoing during the COVD-19 crisis. We monitor these updates to provide you with the best answers to your Covid-19 FAQ and Heathcare updates.

New to google is a ‘special announcement’ feature in google search for healthcare providers.

Healthcare Providers SPECIAL ANNOUNCEMENT and Google Covid-19 Updates //

Google developers received notice that we can provide a special announcement feature for healthcare websites. Through structured data (a coding tool developers web use) we can get urgent announcements on Google Search Results.

If your facility has special hours, is offering testing, has a closure notice, or healthcare related directive, we can get this online for you.

Contact Joanne Klee Marketing for your Covd-19 website updates.

Get On Demand COVID-19 Marketing Updates //

It’s affordable as we do not believe in price gouging. Average covid-19 updates pricing average for basic services:

• Website new page or update $250 - 450

• Add Google Covid-19 Special Announcement feature to healthcare or surgery center (ASC) $250

• Social Media Post: $65 - 150 (for a series)

• We can give you a covid-19 marketing quote

• Learn more about on demand marketing

From Google // Add COVID-19 announcements

Due to COVID-19, many organizations, such governments, health organizations, schools, and more, are publishing urgent announcements that affect schedules and other aspects of everyday life. This includes the closure of facilities, rescheduling of events, and new availability of medical facilities (for example, testing centers).

Here are some examples of [coronavirus] special announcements for Healthcare:

• Announcement of a shelter-in-place directive

• Closure notice (for example, closing a school or public transportation)

• Quarantine guidelinesTravel restrictions

• Notification of a new drive-through testing center

• Announcement of an event transitioning from offline to online, or cancellation

• Announcement of revised hours and shopping restrictions

• Disease spread statistics and maps

To help this information surface on Google Search, organizations can add structured information to their web pages. We use a standardized format that is REQUIRED ON THE PAGE. The page structure we use will classify the page content and let your information appear in google search results. Learn more.

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Healthcare Providers //

Control How Your Practice Looks Online During Covid-19

Google has special features in Google My Business for healthcare providers. In additional the the special announcements for Covid-19. The standard GMB service keeps your information current.

Get your Google my Business Listing for Healthcare. Joanne Klee Marketing Can Help. This service runs around $350.

How Should My Healthcare Practice, Restaurant or Business Look Online?

We recently spoke at the Solo CEO Summit. We were helping Business and Healthcare owners get clarity on what is required in online marketing. With all the advice out there, what is the minimum a business owner needs for their website?

This is how your practice or business should look online. For your business to appear fully optimized look for these signals:

1. Search your Business Name. This is how your should look online . . . .

2. Do you see top website content / most popular page links?

3. Do your business images appear below your website link

4. Do you have a google index card?

If your business information appear incorrect online, and you have different information on different websites, we can fix your online profiles and help you take control of ALL your healthcare business information online.

Learn more from Google about how Google my Business works for healthcare providers.

One More Time! Disclosure: Please know we are NOT ATTORNEYS. This post includes Best Business Practices advice. If you want legal advice about COVID-19 and the implications of posting ANY ADVICE about your business, contact an attorney!

Thanks for reading our "Coronavirus Communications, What to tell Customers a Mini Guide for Small Business. 

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How Websites Work in 5 Steps with Google Search (and that Hot Guy on Twitter)

A good example about how websites work with Google Search Results.

Have you seen this handsome fellow on twitter. He is NOT "Patrick Stewart with Hair." However he comes up as a search result option.

Why?

It’s really very, very simple.

How Websites Work in 5 Steps with Google Search (and that Hot Guy on Twitter)

Someone - more then once - searched for Patrick Stewart, specifically “without hair.” The google search brought back a ridiculously hot fellow’s photo - and history was made.

The problem.

It was NOT the actor “Patrick Stewart without hair.”

So what happened?

Okay... quick sidebar about this mix up in images.

Our intention as website developers is to help clients find your website. We are programming the webpages to help people find your business. One way we do this is with keywords.

One thing outside of our control is you - the person searching! This Hot Guy Photo is a great example of how users - searchers - are helping move Google along to find Great Content we want. Even when it’s wrong!

((Below we jump into the 4 reasons that this photo appeared in the search results and how some crazy #fakenews starts. It’s just how google works.

If you want to know more about some of the terminology we use - we linked to our original article on online marketing common terms and definitions (for dummies).))

Here we go - an Example of How Google Search Works in 5 Steps

1. Someone Googled for a photo of celebrity actor: “Patrick Stewart with hair.”

At the time of this posting here is what the google search results looked like*:

And the google search results images looked like this. Go ahead and google it, you will see similar results.

2. Did you see it already?

THE Image that was clicked on most? (Super important) is the image is highly shareable (just look at that adorable face). Users click the handsome fellow and stay on the website to read about if this is indeed Patrick Stewart without hair.

This is the Patrick Stewart image that went viral. Not surprisingly! He’s HOT. But he is NOT Patrick Stewart with Hair.

It’s sometimes how websites work, or don’t, with google search.

3. (Some people even share the photo without reading the website - SHOCKING).

In the comments on the original website reddit linked to an imgur.com image. That was it - people went crazy.

Read some of the comments they shared on social, and comment on the image “looks like Patrick Stewart with hair”

#seo and the #googlealgorithm in action
1. Search “Patrick Stewart with hair”
2. Google loves semantics > Take photo of one of the results and comment: “looks like Patrick Stewart with Hair”
3. Image gets shares and views on website. #Bouncerate is low... because Hello! https://t.co/0Xb8kvjA7Q

— JoanneKlee Marketing (@JKleeMarketing) February 12, 2020

4. Needless to say the image goes viral.

Lots of social shares AND more views and comments on the original website.

The website bounce rate is probably low, meaning people stay on the page and don’t quickly click away back to the search results. Staying on the webpage tells google, this image IS RELEVANT to the search. and. . . because Hello! (handsome fellow in the image.)

5. Google loves semantics >

Google wants to know what the website is about - even if the website content is not exactly about Patrick Stewart! The content was RELATED to Patrick Stewart and very popular (low bounce rate).

So what happened?

All those clicks result in google algorithm calculating that this photo is now tagged in google as “looks like Patrick Stewart with Hair.” (Which BTW this is actually actor Andy Whitfield from Spartacus.)

Semantics! This is not fake news.

The semantic mix up of average users commenting on the fact that this guy LOOKS LIKE the intended search is what caused the mix up. It's google creating fake news because it's not human, and can't filter humor - or admiration of Andy Whitfield.

Google related the comments and the popularity of this search results as the ACTUAL Patrick Stewart with Hair (it’s not).

The Googles algorithm that search results run on can cause a mix up.

Creating a relationship to an image or idea is what google looks for on your website - and semantic connections is way beyond keyword research.

We include semantic searches in all our content writing because it works (just like this example, not our work tho). Instead we link all the ways your potential customers search, and not just simple keyword searches.

Yeah it's a little bit how #fakenews works too. . .

See the original twitter search results on Patrick Stewart without hair photo here.

And a little bit more here as twitter kept loving this idea.

DISCLOSURES:

*For the google search results link, it might not look like the screen shot because the search results may have changed based on the activity of searches and clicks over time.

Chicago Small Business Marketing #MissionPossible

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