This 4th of July, Independence Day we stay true to our brand and honor the men and women in the work force who perform well everyday. Alongside the tribute at google, with the google logo changed to a google doodle, aligning Lady Liberty and the Women’s World Cup is not irony.

The women’s soccer recent commitment to excellence is one to be proud of. Their performance throughout the Women’s World Cup Semi Finals has been extraordinary. And that is also an example of ‘brand management’ that we cover in our process. These women work hard, and play hard! That is their brand!

Let’s dive into how these women are their BRAND REPRESENTATIVES… We talked thru how you can ‘Be The Brand’ at the Headline Speaker at the SoloCEO Summit, get your info here.

We Honor Our Lady Liberty and the Women's World Cup This is Not Irony

The women’s world cup team has been performing, as many of us do, under pressure, in ironic situations, and win or lose, we keep playing the game. That is their brand. That is their ongoing promise to their target audience: fans and country.

But the reason we highlight them - and Google Doodle for Women’s World Cup this National Observance of Independence Day - is for their consistency. Consistency in their work ethic, in being the brand, and working hard like any #LadyBoss

+ Today we honor all the men and women that keep playing the game.

+ That keep working hard, until the end.

+ That keep training.

+ That keep on keepin’ on.

+ Megan Rapinoe keeps delivering. And so do you.

+ We Honor Our Lady Liberty and the Women's World Cup This is Not Irony, because we honor those who work hard, and play hard too.

Thank you. Work Hard. Play Hard. Happy 4th of July.

We Honor Our Lady Liberty and the Women's World Cup This is Not Irony, because we honor those who work hard, and play hard too. Happy 4th of July.

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