HOW ADVERTISING CAN WORK FOR SMALL BUSINESS ON FACEBOOK, AND HOW YOU CAN TO GET THERE.
Don't discount likes on Facebook ... they are the beginning of something AWESOME!
I can tell you what your #1 (2 and 3) Competitor does on Facebook? Yes. We. Can. AND since we are Chicago Business Marketing Firm - we can IMPROVE on what their doing and make your business STAND OUT. Not only in Business Marketing in Chicago, but anywhere your businesses are.
A little unknown bit on Facebook is that 75% of advertising is spent there and MORE THAN with ANY other platform. Ad dollars from the mega brands go to Facebook because it works! You can make direct connections with potential clients.
Here's a brief intro. Reading time: 3 minutes.
Secrets to Business Growth on Facebook
See the Video Live on Social Media: FACEBOOK ADVERTISING FOR YOUR SMALL BUSINESS IN CHICAGO
WHY FACEBOOK ‘LIKES’ MATTER?
Developing a customer profile using facebook interests and behaviors BUILDS ADVERTISING PROFILES.
Yes, many important factors to unlock Facebook as a business tool start with the LIKE. (*It's not everything, but it is meaningful.) When a user LIKES your Facebook page, they start a link, a link to a customer profile. Initially friends and acquaintances like your page, but as people 'check-in' to your store, or like your service, you develop a client profile.
After you collect likes you can later TARGET these client profile in Facebook advertising. YES - the Marketers dream of TARGETED ADS! Ad messaging delivered to your clients doorstep. I am certain you can see why this matter.
Client + Advertising + ON THEIR Doorstep = SALES.
There are other Mysteries we uncover here on Your Business Growth and Facebook. What should I post on Facebook? What are my competitors doing on Facebook? We can answer these questions for you pretty easily.
So how do you gain access to this Client Churning Machine? We have given you the basics below.
What 10 likes Unlocks?
An easy 10 likes on facebook allows you to ... start using additional features in Facebook. This is the basics of building a business page.
What 35 Facebook Likes Unlocks?
Another access point comes at 35 Likes. Here you can unlock Insights ... No, Not THIS Joanne Klee Marketing INSIGHTS BLOG, but Facebook Insights into your post activity. Look at what people like about what you are posting. Last nights pizza order, those new shoes on last nights shipment, your Facebook users will like, share and react to on your wall.
Yes, the natural reach of posts is changing in Facebook algorithm, how many people ORGANICALLY (no payment) saw you Facebook post, based on the terms or hashtags you used in the post. (I have a funny feeling I will be adding to our Digital Terms and Definitions Blog Post or creating a Facebook Terms Stand alone version)
What 100 Likes Unlocks?
The Almighty Competitive Edge. What should I write about on Facebook? We can see what your competitors are posting about and HOW SUCCESSFUL it's been for them. Yeah! That's deep insights.
HOW TO GET MORE LIKES?
Buying versus Organic.
Want more Facebook likes on your page? Here's a little known hack! You can send an invitation to anyone that interacts with your posts (for free!). Just click on the reactions to the post, and next to the names you will see Invite. The user will receive a notification and an email invitation. In very very rare instances do we recommend buying likes. So basically, don't do it.
A Chicago Business Marketing Firm | SINCE 2005
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