YouTube Kids

YouTube Kids Video Eligibility Requirements and a Little Bit More about Community Guidelines

YouTube Kids makes family friendly content safe and accessible for kids. All marketers know that one multi-million dollar audience is kids. For those content publishers who create kid friendly videos, we are putting a series of posts together about the best practices for YouTube Kids.

YouTube Kids was created to give kids access to safe age appropriate content and videos where they can explore ideas, entertainment and learning with parental controls. The same way YouTube will tailor search results and suggestions to the viewer is now accessible for a younger audience. This also means marketers can target this profitable audience through YouTube Kids app.

YouTube also takes child online content safety seriously, and their series of guidelines is designed to keep YouTube Kids a safe place for their viewers.

We cannot guarantee a channel will be added to YouTube Kids and can only make the optimization suggestions to give you a higher chance of appearing on the YouTube Kids app.


YouTube Kids Video Eligibility Requirements and a Little Bit More about Community Guidelines

FROM YOUTUBE KIDS:

A world of learning and fun, made just for kids
We created YouTube Kids to make it safer and simpler for kids to explore the world through online video – from their favorite shows and music to learning how to build a model volcano. There’s also a whole suite of parental controls, so you can tailor the experience to your family’s needs.

A safer online experience for kids
We use a mix of filters, user feedback and human reviewers to keep the videos in YouTube Kids family friendly. But no system is perfect and inappropriate videos can slip through, so we’re constantly working to improve our safeguards and offer more features to help parents create the right experience for their families.


GREAT FAMILY AND KID FRIENDLY VIDEO CONTENT IS WHERE IT STARTS

You can have your video content on YouTube Kids, and while signing up is not an option, there are ways to get your content on the app and How To Submit Videos to YouTube Kids Sort Of is here. It’s important to know that while your standard for family friendly content may differ form other viewers. That’s where user feedback and the community guidelines play a significant role to the app content.

Your video content is eligible for YouTube Kids and we walk thru how to do that in this article, so let’s jump into this post: YouTube Kids Eligibility Requirements and a Little Bit More about Community Guidelines. Our article referenced how you can get your video on YouTube Kids with BEST OF TIPS for Video Search Optimization

The YouTube Creators Academy has a full list of Family-Friendly Content guidelines that are published here or use these shortcuts below. While our BEST OF TIPS Article pull the top how to ways for video search optimization, these categories are the other marketing tactics you will need to think thru when developing kid friendly content.



YouTube Community Guidelines Help Keep YouTube Kids Content Safe

In addition to creating family friendly content, your channel also needs to monitor the YouTube community guidelines to keep following policy and not get reported for any violations. More links to the most recent policies are below - be familiar with these.

YouTube Community Guidelines 

  1. Create videos that foster positive interests, promote development and education, and inspire families to engage with each other and the real world. 

  2. Follow and Learn more about YouTube Community Guidelines to keep YouTube fun and enjoyable including the “common sense” rules.

    • no nudity or sexual content, no harmful or dangerous content, no hateful content, no violent or graphic content, no sexual harassment or cyber bullying, no Spam, misleading metadata, and scams, no Threats including no predatory behavior, stalking, threats, harassment, intimidation, invading privacy, revealing other people's personal information.

    • Legal guidelines: including the standard to follow Copyright laws, privacy, no impersonation, illegal duplication. 

    • Follow all child safety policies you can review and learn more about here for youtube child safety policies on YouTube and any additional policies they add.

  3. Follow and Learn more about youtube efforts to protect families on YouTube 

  4. Remember - the youtube community of users can report inappropriate content, so follow guidelines wisely. These are the days of community internet police. So Learn how the youtube community can report inappropriate videos here.

 
YouTube-Kids-Video-Eligibility-Requirements-and-a-Little-Bit-More-about-Community-Guidelines-joanne-klee-marketing-2019
 


Want more tips about Creating Content for Youtube Kids? 

Remember these basic tips when creating your content: 

  • TIP #1: Be Creative! Your perspective is so unique. And different then the other video publisher. So be creative, develop videos about what you love to do, and publish often. (That’s why we write tips on this insights blog - because our spin is different from the other marketing firms) The tips in this lesson are based on creative best practices. 

  • TIP #2: Be Authentic! Just like Tip #1, Create content for kids that is real, genuine, and not copied! Add your own twist and style - get inspired by trends and make them your own.

  • TIP #3: Hook the Viewer. This one is sometimes difficult to imagine, and can happen by chance. Viral is possible following great content and your audience search terms … So if you are are you writing a video script? Then hook the viewer with an attention getting idea, sound, or visual that will keep them watching until the end. Review you analytics on how long you video is viewed - so see when viewers lose their attention span too. 

  • TIP #4: Get FOUND online. Once you have created your content, remember you need to TITLE and DESCRIBE your video in a way that audiences can find it. That means review tips about HOW KIDS USE SEARCH and MAKE YOUR VIDEOS EASIER TO FIND. These two sections break down the search process and getting found online.

* REMEMBER: THERE ARE NO GUARANTEEs. So a little disclosure - again. We opened with this and will close with this: there are no guarantees that you can get your content on YouTube kids. Following our You tube Kids video content publishing tips here in this article, or even following the youtube guide DOES NOT GUARANTEE your specific content will appear in YouTube Kids.



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Get Your Video on YouTube Kids with BEST OF TIPS for Video Search Optimization

We believe in OnDemand Marketing and getting you the tips and marketing insights to get your business noticed online, on youTube and to all audiences, including those who market to kids!

This is an insights piece we created with ideas for a customer, and since it is a list of guidelines, we knew our readership would like ti too.

Here is our quick article including links from youtube to the entire list of youtube kids programming guidelines, and our “the Best of YouTube Kids Content Tips List” below.


Get Your Video on YouTube Kids with BEST OF TIPS for Search Optimization


In our article HOW TO SUBMIT VIDEOS TO YOUTUBE KIDS (SORT OF) we covered the details of How to Submit YOUTUBE KIDS video content. And the “Sort of” at the end is important, since there is no simple answer except that it comes down to GREAT Family-Friendly content. Worth a Read!

As you know, YouTube is a community platform, and they making posting content easy. With a couple of tips, and common sense guidelines, your videos can be on the youtube kids app. And who wouldn’t want all those repeat views form the little’s of the world! Even with YouTube new monetizing guidelines have changed, but you can still generate YouTube Partner Program income because those views add up!

YOUTUBE KIDS VIDEO SEARCH OPTIMIZATION IDEAS TO GET PUBLISHED

We have a quick BEST OF LIST of YouTube Kids Video Search Optimization Ideas to get published listed below to give you a higher chance of appearing on youtube kids channel, as well as tips to help viewers easily find and enjoy your content on the app.

Did you notice we said give you a “higher chance” of appearing on YouTube Kids. Why? Read the link to HOW TO SUBMIT VIDEOS TO YOUTUBE KIDS (SORT OF) and HOW YouTube Kids curates the content.  We cannot GUARANTEE getting any videos on the app. And no one else can either. Read the disclosure!

DISCLOSURE: NO GUARANTEE’s. A little disclosure here, there are no guarantees that you can get your content on YouTube kids. Following our You tube Kids video content publishing tips here in this article, or even following the youtube guide DOES NOT GUARANTEE your specific content will appear in YouTube Kids.


Great! So you know there are No Guarantees to getting videos on YouTube Kids, but you can still be a channel that kids love and have your videos watched in the app. Here a little bit on how to do that.


BEST OF TIPS for Video Search Optimization to Get Your Video on YouTube Kids

Search Engine Optimization (SEO) applies to your website and your video content. SEO work is a series of steps we take as web developers to help more people find your website and video content. Search engines, like Google and YouTube (which is the #2 largest search engine on the web) use formulas called algorithms to read your youtube content that is relevant to a viewers search inquiry. Our terms and definition article explains more digital terms, including SEO.

How is the process of SEO relevant to YouTube Kids? Just like we optimize content for your website, we have steps to optimize your video channel. We outlined a handful of the BEST TIPS and steps to get your started.

The basics in every YouTube video content approach does not change - GREAT CONTENT. Then optimize the the details.

Let’s Get Started!

1.Family Friendly ORIGINAL content.

Your content needs to be family friendly, and follows the Youtube Community Guidelines to be an option for consideration from youtube on youtube kids.

2. Make your Videos SEARCHABLE

(Read tip #3 on how to get the right words for this step.) We use Search Optimization Rules to help get your video content indexed. This includes the same steps we would use to optimize a mainstream youtube channel content. 

This means (4) pieces of your video details need to be video search optimized: Thumbnails, Titles, Description and Tags

    • THUMBNAILS: Try including colors and faces of your most recognizable characters in thumbnails. You also can add visual indicators for topic, video length, target age, etc. Some video publishers feature their logo or the same still shot in every thumb nail, don’t do this. A unique thumbnail image is always the best choice. Alternative to an image, is actually writing out the title of your video as the still frame.

    • TITLES: Concise titles (<65 characters) can be easier to read in the app. Include some of your keywords from your research in the title.

    • DESCRIPTIONS: use keywords in your description. This includes restating the title in the description. YouTube recommends you try adding song lyrics or video transcripts in descriptions, this will also help capture a common search query - the song in your video..

    • AND TAGS: this should include your categories, and some of the keywords from your research, and the title of your video.

    • BONUS TIP: Make sure your thumbnails, titles, descriptions, and tags always accurately represent your content and adhere to our guidelines. DO NOT USE Clickbait, catchy fake headlines, or add metadata that is not representative of the content in the video… ultimately this would be reported as not family-friendly and get you banned from youtube kids. Learn more about youtube spam and deceptive practices policy here. 

3. YouTube and Youtube Kids search words and phrases.

YouTube and YouTUbe Kids wants to help users find the most relevant content. Since there software wants to present the most relevant and popular videos and channels in search results. For you tube kids consider how kids might pronounce words or phrases, the way kids talk and what they talk about is the “keywords” you want to build into your titles, descriptions, and tags.  

 
Get Your Video on YouTube Kids with BEST OF TIPS for Video Search Optimization joanne klee marketing 2019
 

* Remember when using these guidelines for search techniques that are the way kids will phrase requests in voice search - not adults.

YOUTUBE KIDS SEARCH ENGINE TIPS

If you saw Joanne present as the Marketing Headliner for SOLO CEO Summit, then you learned about how google and youtube help you build your keyword research on the site. It’s build right into the front facing end of all places searches start.

  • Kids keywords searches include what is popular or trendy, characters and pop culture phrases. Also picking terms that are simple to say helps when creating optimized titles.

  • The basics for youtube and youtube kids is the same… use YouTube Kids search and start typing in a few characters in the search box of YouTube Kids and see what shows up.

  • Take it to the next level and review your YouTube analytics. We love data and reading the youtube search data understand which search terms drive viewership, and more eyes on your video content. 

  • BONUS TIP: refreshing data, and adding the most relevant search terms, to new videos helps increase views.


4. Video Disclosures are your friend.

Youtube recommends disclosures - in your description and OPENING FOOTAGE if it may offend the audience. As a content creator, it is important, especially on YOUTUBE KIDS that the audience feel safe and aware of anything disruptive or disturbing in the video. We have included some example video content disclosures here. WE ARE NOT ATTORNEYS, duh, so while these are some best practices about content disclosures, you must clear any disclosure you may use with your legal advisor. Don’t take our word for it.

  • This video may feature adults who are engaged in provocative, sexual, or sexually suggestive activities. Viewer discretion is advised.

  • This videos show people involved in dangerous activities, such as physical stunts, using weapons or explosives, or using a controlled substance like alcohol or nicotine. You should not attempt to copy or replicate these activities. Viewer discretion is advised.

DISCLOSURE: Please remember these are just some examples, and don't post content that might, even if it just might, violate youtube policy.


Good luck in your content curating adventures. Now that you know how to get your video on YouTube Kids with BEST OF TIPS for Video Search Optimization, start posting those videos. Let us know and we will subscribe to the channel.


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YouTube Monetization Rules Have Changed

One thing is certain > rules change. But we believe in keeping clients and our readership up to date on news and trends for great On Demand Marketing. Here is a quick update about how you are getting paid on youTube.

YouTube Monetization Rules Have Changed

YouTube has updated how it is paying it’s content creators - like you and me. Our on demand marketing includes keeping clients in the loop on new rules and social media changes. Including that 24-7 way that you diversify income using youTube.

So a quick little update on some YouTube monetization rules that have changed, we see in full effect and are getting enforced. The roll out of the policy update was in January of 2018. But we have noticed the full rollout has taken effect.


The 2018 YouTube Monetization Update Included the following rules // 

As of January 2018, requirement for monetization: 

  • Enroll in the YouTube Partner Program

  • The enrolled channel has 4,000 hours of watch time within the past 12 months 

  • 1,000 subscribers

  • Existing account holders will be reevaluated

  • New channels will need to apply, and their application will be evaluated when they hit these milestones

These new YouTube monetization rules that have changed allow for:

  • improve ability to identify creators who contribute positively to the community 

  • tackle the potential abuse of a large, but disparate, group of smaller channels

  • help drive more ad revenue to them (and away from bad actors)

  • higher standards will also help prevent potentially inappropriate videos from monetizing which can hurt revenue for everyone.


What’s the work around?

There is only one, keep creating great content.

Well two, and fully optimize your titles, description and tags to make the content searchable. That will help encourage you appear in search results and get more views. In this article we wrote a little bit more about YouTube and Search Optimization.

YouTube is the second largest search engine behind google. So yes, keep your content streaming!

Want to know about how to get your video content on YouTube Kids, and really get the paid monetizing content rolling in? We did a quick post about that too.

 
YouTube Monetization Rules Have Changed
 


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