Chicago Business Marketing Strategy Success in 2017 - Top 10 List - NUMBER 2
We have been sharing some of our Marketing Firm client success in 2017. As the marketing industry grows, so does the variety of small business services we can provide. We chose to stay #ontrend with new ways you can GROW YOUR BUSINESS IN CHICAGO. And we use great marketing strategies and tools to get you there. Keep reading for another number in our Top 10 Countdown for 2017 Chicago Business Marketing Strategies.
#2 Joanne Klee Marketing Website Development and Launch
Business success comes in many forms, including when it is time for your company to have a website. Having a website does puts that official stamp on a brand, taking it online and global. If you are going to have a business you do need an internet presence.
For some businesses an online listing with Google My Business or on Yelp could be enough. For a small independent contractor business in Chicago marketing your business online, with your contact information available online usually does the trick. For a more substantial business, with a menu of services, a website is what’s needed. That’s what Joanne Klee Marketing Chicago needed.
When starting a website from scratch, there is a task list that we follow. A website development checklist. Applying this best practice to our own website was a unique challenge. Thinking about your own business, form a customers perspective is a moment in selfishness. A review of your company, an honest look at what you do well, and the services you provide.
- How do WE WANT TO be seen online?
- Why do clients actually THINK OF when they experience our services?
- How do we DESCRIBE the services we provide?
- Which way to POSITION OUR BRAND: Do we itemize a menu of marketing services or give client testimonials?
These are the easy steps for website development. Next comes the voice. The tone of your website. The tone is the style of your writing, the way your website reads to a potential customer. Is it a friendly tone, do you use humor, should the approach be educational, or very simplified and clean. Identifying the tone is important because customers want to get a taste of working with you through your website. What is written for a Marketing Service should not be the same style as for a Doctors Office. The Websites tone to the copywriting matters.
Once we establish a baseline we can work on the website specifics so your business appears in search results. Search engine optimization and keyword development is applied to Chicago Customers can find your Chicago Business online.
This and the many other steps we take to develop a web presence we applied to our own business. You can experience is here at JoanneKleeMarketing.com
MARKETING UMBRELLA OF SERVICES //
We are a provider of Marketing Services for Business. Under the marketing umbrella we provide a number of marketing services. The entire industry has grown beyond advertising. Instead advertising has taken on a new shape. Digital Marketing, Website Development, Facebook Advertising, Social Media Management, and the one piece no business owner can escape, online reviews and ratings.
Our company had grown exponentially to provide a variety of services. We develop marketing for Business Owners in Chicago searching for Marketing Services, affordable, convenient and smart solutions.
If you missed the previous countdown posts, start at #10 and the rest of the list is here.
“Business Marketing in Chicago #MissionPossible
— Joanne Klee, OWNER | Joanne Klee Marketing
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