Well that was Fast!
Yesterday we posted about the adventures of Build-a-Bear pay your age as possibly the great marketing campaign fail of 2018. Earning reports will determine how International House of Pancakes taking over the burger market as iHOB fairs out. A Mere 4 days after the build-a-bear safety concerns debacle, the great Amazon.com deals of the century "Prime Day" is All. Systems. Stop.
Well they we're making it sound like "deals of the century."
#HoldMyBear lasts less then 4 days when Amazon SHOUTS on Prime Day #HoldMyBeer
So a few hours ago we wrote about Marketing Campaigns that are making noise in 2018, and the iHOB VS build a bear #Hold My Bear buzz. And now we are wondering should we start writing our Top 10 Marketing Campaign Fails and Flops of 2018 ALREADY?
It always stinks when the Google.com Read More link says: --> More for Amazon Prime Day Fail
Let's Recount our adventure so far:
1. The First Post. ihoP becomes err ihoB
International House of Pancakes gets into the Burger Market. Yeah, we said that. What makes a Brand Iconic // IHOP changes their promise for great pancakes into Brand Suicide burgers? We can't make this stuff up.
2. Then the Mega Brands Reply. Including the New Pancake King
And it's #3. #HoldMyBear
"Hold My Bear"
The 'Pay Your Age Campaign' to boost their email club list failed due to safety concerns and exceptionally long lines at build a bear stores. . . then causing the brand to end the deal by 11:00 a.m.
#4. Less. Than. Four. Days. Later. #PrimeDayFail (with the amazon box with a swipe emoji).
4-days from the June 12th post about safety concerns at build-a-bear "Pay Your Age" campaign H.Q., today it's Amazon #PrimeDayFail and twitter loves it.
Marketers can be heard yelling over their empty morning coffee cups on twitter:
"HOLD MY BEER."
Milly the #cutedog shared the bad news.
Amazon did too on Social Media here on Amazons twitter page and here on Amazon's Facebook...as least they typed it out this time. Noting that we still had 34 hours to shop, or stare at Milly.
We will keep you posted on this awkward trend in 2018 when the #IHOP err #IHOB #HamburgerShowdown to #HamburgerMeetsBear #holdMyBear is now #HoldMyBeer Still #MissionPossible in a #ComedyBecomesCollectionOfErrors