Of course you want customers to call your business directly! Once you get that call coming in we know you can sell this New Potential Client! So here's how you can get the call AND WHY Facebook is being so nice!
GET FACEBOOK TO SEND YOUR BUSINESS PHONE CALLS
BE A PART OF THE CONVERSATION
Article Reading Time:
Getting thru the knowledge builder Facebook Set Up Steps: approximately 4 minutes
Approximate reading time Full Post: approximately 7 minutes
STEP 1: SET UP / OPTIMIZE FACEBOOK BUSINESS PAGE
Yes, you need a Facebook Business Page. We like to showcase our page because we have if Fully Optimized, down to the portfolio section (also known as Photo Albums). If you don't have one then very quickly add this to the top of your "To Do list." If you aren't making your business brand a part of the conversation then your are missing out on thousands of customers (hundreds-of-thousands). Your Facebook Business Page needs to be optimized for efficient functioning. That means a complete profile, images that are aligned to Facebook's guidelines and a couple of posts about your business.
STEP 2: GET STARTED with FACEBOOK BUSINESS MANAGER
Facebook is always helping business owners to expand the ways to advertise and increase business. As a part of this particular CALL NOW BUTTON process we recommend a Facebook Business Manager page to handle the set up details. New to Facebook Business Manager? Don't know how - or don't have the time to manage this process - call us. We Can Help!
Once you get Business Manager you can't undo this process (without a lot of headache). You won't see your page on a mobile device for quick easy posts anymore either. So you can have us manage the page and help you or run it as a promoted post. But this option will quickly be removed since Facebook really is pushing the Business Ads Manager dashboard.
WHY is Facebook Letting Customers Call Me?
FACEBOOKs BUSINESS GROWTH MISSION //
" Our new local awareness objective is the first Facebook ad objective created explicitly for local businesses like yours.
Ads can be created right from your Page, in just a few minutes. And by adding a "Call Now" button, customers can call you right from your ad in News Feed. Use it today to get more sales, new customers and great results.”
Isn't Facebook so nice? Yes, and they know the value of this product (the "Call Now" button). Facebook wants business owners to pursue this option because they make money on the advertising portion of this.
BUILD LOCAL AWARENESS
STEP 3: CREATE YOUR CALL NOW AD
Create you Local Awareness Ad for the Call Now Action Button to work. Facebook Ads Manager let's you target the audience to see this ad. If you offer in person organizing services and are located in Illinois, you probably don't want the ad to be seen by people in California. BUT if you are an online virtual consulting service, then having a broad audience for your ad will be beneficial.
Once you select Local Awareness, next optimize for 'Reach people near your business' (consider the audience example above). From there the CALL TO ACTION is Call Now and ENTER your Phone Number.
This is the Basics of the Set Up. For a more in-depth tutorial on creating these kinds of ads, I recommend this Facebook guide to create local ad awareness.
But as Business owners we know you don't have the time or the staff to manage this process, that's where we can help. Contact Us at Joanne Klee Marketing to add your Call Button.
A Chicago Business Marketing Firm | SINCE 2005
STAY CONNECTED //
Do you want more Marketing Insights like this? More small business marketing ideas ? Join our newsletter. We promise it's infrequent.
If you want more frequent content you can also join our Facebook Page - it's our mini blog.
COMMENT below and leave us Your Thoughts.
SHARE this post to your social media networks.
Let's get started Today! Get you button . . . Contact us today!