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GET and KEEP MORE CUSTOMERS to INCREASE PROFITS

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GET and KEEP MORE CUSTOMERS to INCREASE PROFITS

Business Owners already know that Keeping Loyal Customers is less expensive then trying to get new customers. So let's keep the ones we have, and keep 'um happy!

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πŸ€“ A Harvard Business Review study πŸ€“ reviewed the Value of Keeping the Right Customers reviewed new customer acquisition costs and showed (to no surprise) that is costs more to attract new customers than it costs to ⬆️ INCREASE LOYALTY ⬆️ with current customers. At Joanne Klee Marketing in Chicago we understand the bottom line: "keeping the right customers is valuable. One of the key metrics in understanding whether your company is retaining customers is customer churn rate."

The creators of net promoter score, Bain and Company, showed "an increase of a mere 5% customer retention can increase profits πŸ’Έ by 25% to 95%."

In addition, one of the most successful ways to communicate with customers (and potential) customers is STILL email! Yes, email exceeds social media channels in results, still. See more here from Kissmetrics. 

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🐱 🐷 🐜 // CREATURES OF HABIT // 🐱 🐷 🐜

When marketing for your business, an agency knows the human side of the business. Consumer behavior and habits. The plus side is we humans are Creatures of Habit. Customers actually are naturally programmed to repeat purchases. We will keep buying a product that is .... 

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    Our Very Own Logo Development: The How and Why of the LOGO Development Process

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    Our Very Own Logo Development: The How and Why of the LOGO Development Process

    New Logo Development for Your Business Marketing Made Easy

    When we take on your marketing project, we ensure that your business image and tone is captured in the details. Small business marketing made #MissionPossible.

    Great logo design needs to capture the business identity, but design also needs to entail attractiveness + memorable + versatile + simple + color ease + appropriate.

    When you want to understand the design process you can visit https://joannekleemarketing.com/how-we-work/ to learn more.

    We will explore the insights behind #LogoAssessment // #LogoElements // #Typography // and #Design //

    SEE ... the logo in action on the site JoanneKleeMarketing.com

    SEE ... How We Work towards your Logo design and #OurProcess

    Written by: Joanne Klee joannekleemarketing.com

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    Realtor Marketing Made Easy: A No Cost, Time Only Investment. A How To Guide

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    Realtor Marketing Made Easy: A No Cost, Time Only Investment. A How To Guide

    Chicago area Realtors are looking for marketing strategies to get buyers and sellers at no cost. And YES, we have a New! Marketing Secret for you.

    Standard no cost marketing tactics take sweat equity and a significant time investment targeting small areas. Working with an experienced marketer allows you to gain access to reasonable low cost options to grow your client lists, and increase referrals. 

    There are a variety of methods to try. And many of these free realtor marketing methods work, and they work well. But the time commitment is what we drown in. Free takes save us our pocket change but can be grueling to manage. 

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    Want Customers to Call Your Business There's A Button for That.

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    Want Customers to Call Your Business There's A Button for That.

    Of course you want customers to call your business directly! Once you get that call coming in we know you can sell this New Potential Client! So here's how you can get the call AND WHY Facebook is being so nice! 

    Get Facebook to Send you Business Phone Calls and Be Part of the Conversation.

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    Why Branding Should Be Part Of Your Marketing Plan Conversations

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    Why Branding Should Be Part Of Your Marketing Plan Conversations

    With increasing competition throughout the worldwide market, many business owners have started implementing sacred "corporate branding techniques" to assist in their business promotion. Terms such as brand image and brand identity are already in wide use in the corporate world. These terms are used to describe the perceptions of a business among their customers and the public in general. For many years the topic of branding has been of great interest to marketing researchers, and was mostly specific to the corporate world. 

    But now we are bringing the Benefits of Branding YOUR BUSINESS! 

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    Recent Brand Recognition for Joanne Klee Business Marketing Firm 2017

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    Recent Brand Recognition for Joanne Klee Business Marketing Firm 2017

    Joanne Klee Marketing provides answers and insights across platforms to aid clients, prospects, and those hungry for knowledge. Recently we became a sponsors at Merchants Circle and were awarded the ANSWERS EXPERT BADGE. 

    Becoming an answers expert means that your business understands your industry, obtain knowledge and stay current with industry information, and you share your insights with others on social media. 

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    Genuine SEO. It's Raining Cats and Dogs.

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    Genuine SEO. It's Raining Cats and Dogs.

    The NEW Art Form that is SEO

    Genuine Search Engine Optimization and business growth will evolve with the way you do business. True SEO is not gimmicky in that phony way of driving traffic to websites. There is no way to manipulate Genuine well crafted SEO (SEO). Altho many will tell you can manipulate SEO, thus the gimmicks. Listing 'keyword on a web page' has already been reduced in it's value by the almighty algorithm. Genuine SEO, and the demand for it, is getting more powerful every year. And my best argument about the value behind generating Genuine SEO is the biggest company behind it all. BECAUSE ITs GOOGLE. 

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    Online Terms and Definitions Its 'Digital Terms for Dummies'

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    Online Terms and Definitions Its 'Digital Terms for Dummies'

    ➰ Ξ© IS IT ALL GREEK TO YOU? ➰ Ξ© 

    Learning this new digital language doesn't have to be. We get lots of questions on what do the NEW MARKETING TERMS Mean from ?? What is Optimized ?? Analytics ?? and Bounce Rates ?? KEPP READING to enjoy this unique 'TERMS AND DEFINITIONS' for "Web Savvy Customer Education Insights" page. 

    Marketing tid-bits makes everyone, from my clients, to you the reader, better at the decision making process. It helps you understand WHAT WE DO for you. Understanding WHERE things come from, including TERMS and their history, gives you more insight into the inner workings of a strategy - digital or traditional. And the almighty WHY did we do it 'that way?'

    I believe we can learn something new everyday. Educating ourselves on the world around us makes us a better global citizen. And staying informed helps us make better business decisions. I believe in education. It resonates in the way a business is structured, growing, changing with trends. And this extends to educating our clients. Marketing tid-bits and insights makes everyone better at the decision making process.

    Also understanding WHERE things come from, including terms and their history, gives perspective into the inner workings of a strategy. Or the simple way your website functions. And so this blog page was born. Stay in touch with marketing terminology and get a basic, comprehensive, history and explanation. At home we write. A lot. Mom blogs or drafts copy (for the digital world or white paper verse) and our children write books and essays for school. Who knows what will become of them, but I know they will be able to express themselves clearly. 

    While you are reading the site, you may come across some terms that need a little s'plaining. Or perhaps you have a question that you want addressed. Feel free to contact Joanne via email at joanne@joannekleemarketing.com with any inquiries. In the meantime we are tackling some FAQ here, as well as some frequent web savvy terms and their definitions. 'Marketing and Digital Terms for Dummies' ...

    WHY JOANNE KLEE MARKETING

    We make marketing easy! Getting in front of your customers is the best way to grow your business. Joanne Klee is your marketing and technology partner. We have everything you need to look great online, in the store-front or at a conference. When you need to outsource your marketing, we help drive profitable growth with our one-stop marketing services. Let’s connect you more closely with customers. Ask us how!

    Ask us how!

    Custom Marketing + Service Excellence + One Stop Solutions