Lunchtime Video Break Healthcare Heros Chicago Residents on Balconies Sing Make Noise Lights Covid19

I recently took my family to the Chicago daily evening show of support for our healthcare workers. This is where we pull together as a city to show support of others.

How can we support healthcare strangers who we so desperately need? It’s by making some noise!

Lunch Break Video // #NoiseforNurses and it’s :30 seconds of feel good fun.

Lunchtime Video Break //

Healthcare Heros Chicago Residents on Balconies Sing Make Noise Lights Covid19

At 8:00 p.m. every night Chicago downtown residence get out on their balconies to sing, give a light show, make noise, bang pots, and celebrate our healthcare workers.

You hear our kids eager excitement to join in the fun and help honk the horn (yes, we pulled over for this). It was also a good opportunity (moms and dads) to talk about how the kids feel, even after re-watching this video.

* WATCH *

Healthcare Heros Chicago Residents on Balconies Sing Make Noise Lights Covid19

It’s :30 seconds of feel good fun.

Lunch Break Video // #NoiseforNurses I recently took my family to the #Chicago daily evening show of support for our healthcare workers. At 8:00 p.m. every n...

This is how the Joanne Klee Marketing family participated by honking, singing and shouting to show support of #covid19 nurses and doctors.

We believe in providing business with Marketing Made Easy, where you get access to the same great marketing that corporations get. We are your on demand marketing partner.

Learn more about getting your business a youtube channel. Or our most popular post to get your videos on youtube kids.

#NoiseforNurses #heroswearscrubs #ondemandsupport #marketingagency #videos #socialposts #healthcareheros #covid19socialcontentexample

SEE POPULAR WEBSITE CONTENT //

ABOUT // JOANNE KLEE MARKETING

Marketing the way you want it, on demand!

WE MAKE MARKETING EASY //

Joanne Klee Marketing is your agency and technology partner. We work with businesses like yours to get you online, and meet your goals. We connect you more closely with customers.

EVENT MANAGEMENT EXPERTS //

In our custom event approach we address your goals, checklist the details and then handle the to-do’s of the event, so you can spend time with your guests.

GREAT WEBSITES TO GET YOU CUSTOMERS //

Your customers are online and in search of your business. They are looking at recommendations, websites and reviews. If your brand is not online, a competitor will be.

NO IDEA IS TOO BIG // NO PROJECT IS TOO SMALL

We provide as much or as little on demand marketing that you want. It’s marketing strategy tailored for your brand. We add our time-tested marketing and event experience.

MARKETING IS WHAT WE DO //

Business owners get professional marketing, on demand. You are the expert in your business. You deserve the Best Marketing in Chicago for your business. We run the Award Winning Marketing with thought leadership, and proven results.

#missionpossible #ondemandmarketing #eventmanagement #websitedesign

Contact us to learn more about the type of social media posts your business can run during covid-19.

STAY CONNECTED

Do you want more Marketing Insights? More posts like this one? Join our newsletter. We promise it's infrequent.

MINI BLOG

We have been sharing small business COVID-19 posts. See them on our Facebook page. If you want more frequent content you can also join our Facebook Page, it's our mini blog. 

COMMENT

We want to hear from you. Leave us your comments.

What does it mean for my website when Flash Player will no longer be Supported By Google and Internet Browsers?

UPDATE: As of December 2020 Flash Player will no longer be supported on Google Chrome and internet browsers. Additionally, Adobe will no longer support flash player updates. (It’s basically letting flash player go extinct.)

What does this mean for my business? Maybe that 2020 won’t be the best year. . . ?

What Does That FLASH Update

Mean for My Business?

If Flash isn't working on your website, or customers see error messages, you are losing customers! We will dive into the topic in this post to help business owners understand why flash player is going away? How flash player harms customers? And more.

We provide marketing and website support on demand. Let Joanne Klee Marketing help your business.

For small business owners this is a frustrating time on the internet. You can see here how we helped our ambulatory surgery center customer fix there flash player website. We got this! We have experience fixing flash player problems.

You invested in your website and got your brand online. And now this.

• You have an attractive website = ✓

• You have flash player on your website = ✓

• Your website works properly = ❌

Now what?

Learn more in this post about flash player changes and how it affects your business website.

Here are some common questions about Flash Player being disabled in 2020:

• Why is flash player going away?

• How is Flash player an extinct service to watch video and hear audio?

• Is flash player harmful to my website?

• What kind of flash player problems are affecting my customers?

• What does flash player being discontinued mean for my website?

• What does it mean for my website when Flash Player will no longer be Supported By Google and Internet Browsers

• What are other internet browsers that have disabled flash player?

• How do I fix flash on my website?

We believe in providing business like yours with Marketing Made Easy. You get access to the same great marketing that big brands get, we are your on demand marketing partner.

Let’s Get Started.

Contact Joanne.

---

What does it mean for my website when Flash Player will no longer be Supported By Google and Internet Browsers?

Over the last few years, Flash has become less common. Now a days, websites are migrating to newer technologies which are faster and more power-efficient than Flash. And who doesn’t want a more powerful website?

Your business should look great online. . . And if you are not online, your competition will be!

- Joanne Klee Marketing

WHY IS FLASH PLAYER GOING AWAY?

Flash player is becoming extinct. It requires users to make too many manual adjustments in their browser.

The Adobe Flash plug-in lets you hear and see Flash audio and video content on Chrome on your computer. However in order for the features to work, about 17% of chrome users needed to adjust their browsers settings to manually allow each site to run flash (this is a drop from 80% of users 20 years ago, it was popular when I started Joanne Klee Marketing). However, google would not save this setting because of the harm allowance of flash.

“Only allow Flash to run on websites that you trust. Some websites might use Adobe Flash Player to harm your computer.”

- Google

IS FLASH PLAYER HARMFUL TO MY WEBSITE?

Some websites might use Adobe Flash Player to harm your computer. More current technologies allow website developers like Joanne Klee Marketing to update you website to run safe content, videos, share documents and more. Hackers are not the only reason why flash is going away, also having an attractive website that works properly All. The. Time. is another.

WHAT KIND OF FLASH PLAYER PROBLEMS ARE AFFECTING MY CUSTOMERS?

If Flash isn't working or you see the following error messages, you are losing customers!

Some common problems your customers can experience if you have flash player on your website include the following error messages:

• Adobe Flash has been blocked because it's out of date

• Couldn’t load plug-in

• The following plug-ins were blocked on this page

• This plug-in is not supported

• A plug-in (Shockwave Flash) isn't responding

• display reads: a "site wants to Run Flash" prompt which you need to allow

• users need to MANUALLY CLICK to add the site to the allow list for Flash

• Chrome DOES NOT SAVE SETTINGS. Which means customers need to add flash each time they log onto your website = ANNOYING!

Customer do Not Want to Do More Work Using Your Website!

Customers on your website then need to try the troubleshooting steps below. If Flash isn't working or you see the following error messages, you are losing customers!

We fix flash player problems like these and more.

Contact Joanne Klee Marketing to Fix Your Website Flash Player

WHAT DOES FLASH PLAYER BEING DISABLED MEAN FOR MY WEBSITE?

Over the last few years, Flash has become less common. Websites are migrating to newer technologies, which are faster and more power-efficient than Flash.

They’re also more secure, so you can be safer while surfing websites, shopping, banking, or reading sensitive documents.

Since over 70% of internet use in on a mobile device, these newer technologies also work on both mobile and desktop, so you can visit your favorite site anywhere. So ultimately, what does it mean for your website when Flash Player will no longer be supported by google and internet browsers?

What does it mean for my website when Flash Player will no longer be Supported By Google and Internet Browsers?

Chrome is the most secure browser in the world. From google “Advanced technology like site isolation, sandboxing, and predictive phishing protection keep you safe from security threats.” This means that google cannot allow untrustworthy tools like flash player to run. Adobe announced they are no longer supporting flash player updates - so there goes the security.

You can read more About Goole Chrome and Flashplayer here direct from google.

What are other internet browsers that have disabled flash player?

Google’s chrome browser is not the only internet browser to disable flash player. Other browsers including Mozilla disabled Flash in Firefox. Firefox does not include a native Flash solution like Chrome.

How Do I Fix Flash on My Website?

While there is no single answer to how we actually adjust flash player on your website, we do have website developer tools that let us fix your website specifically.

We can help Fix Flash Player!

1. First, we will run a quick review your website. We will assess how flash player is used, what website content relies on flash, and take inventory.

2. Then we can make some recommendations. Usually it is as easy as an on-page website update. We can usually make these adjustments quickly.

3. If you have audio or video that runs on flash, we will implement newer technologies or plug ins to all your content to work on your website.

4. Want a quote? Contact Joanne Klee Marketing to get Flash Player fixed on your website
   
   

If you still have questions about Your Website and Flash Player, let us know.

We are here to help your business.

STAY CONNECTED

Do you want more Marketing Insights? More posts like this one? Join our newsletter. We promise it's infrequent.

MINI BLOG

We have been sharing small business COVID-19 posts. See them on our Facebook page. If you want more frequent content you can also join our Facebook Page, it's our mini blog. 

COMMENT

We want to hear from you. Leave us your comments.

What restaurants and business can do to attract customers during the global covid-19 crisis

I recently discovered our local sushi place is still open! But they do not have a google listing and I had to go to their website to see their message that they are still offering take-out.

QUICK TIP: Business and restaurants, don’t make it so difficult for customers to know if you are open and offering take-out.

Let’s walk thru some quick tips to make sure customers know your place offers take-out, delivery or catering.

We help small business get access to the same great marketing corporation use.

Here are a couple of easy to do tips to let customers know your restaurant is open for business.

These tips apply to healthcare practices and business too. Click to learn more about Google Special Announcements for healthcare here.

CUSTOMERS WANT YOUR BUSINESS (EATS!)

---

Search Increase for Take Out Food, Restaurant Delivery and Catering //

Think with Google posted a recent release this week a “restaurant search trend update showing that restaurant delivery and restaurant take out is the #1 search in the last 3 weeks. This is a change from Restaurants near me over the last 5 years (Google data, U.S. 2014–2019). Let’s take this data and turn it into action to advertise your restaurant.

What does the google search covid-19 change mean for my restaurant?

Customers are looking for take-out. Even in this time of crisis, we are eating out delivery style. If your restaurant is offering take out, or delivery, we have to put that information online. NOW! Google search traffic has increased 285% for take-out across the U.S. Additionally search interest for “is food delivery safe” has increased 650% across the U.S. since the beginning of March (Google Trends March 1, 2020–March 24, 2020).

Customers Wants your Eats!

Let’s get your business in touch with customers. We can help you manage these updates for your business

Take Out Food Increases 285% in Google Search

What Can Restaurants and Business Do to Attract Customers During the Global Crisis

How do I get my restaurant delivery information online?

There are 3 quick ways to get your restaurant to show up in search results for take-out, catering and delivery.

Make sure to update your information anywhere you appear online. The top two online places to update information is:

(1.) your website

(2.) your google listing

(3.) then, communicate with customers (yeah it’s email)

(4.) More Insights . . . see our post on Coronavirus crisis communication tips for what business can tell customers here.

We believe in providing business like yours with Marketing Made Easy. You get access to the same great marketing that big brands get, we are your on demand marketing partner.

---

1. Update your Website: Restaurant Hours and Take Out, Delivery or Catering Options //

Restaurant Website Update for Covid-19:

✓ Create a NEW web page dedicated to Take out, Delivery or Catering.

✓ Include keywords for your take out and delivery service. This should include your location and restaurant name. The basic set up is a sentence that has your brand + food category + location. For example “our restaurant name is serving sushi in Chicago.”

✓ Include keywords for your brand + location and service. For example: “chicago gets take-out at our chicago location”

TIP: It may seem repetitive, but this is how we ‘program your website’ to help google get people specifically to your location.

If you need help to get this update done, contact us.

Brass Heart Chicago updated there menu page.

Let customers know you are cooking! Include important information like:

• Offer Uber Eats link

• Delivery options

• Call direct to order take-out

Here is how Aratango Did It

Some restaurants started Go Fund Me pages to help their hourly staff survive the crisis.

Add your Go Fund Me link helping staff for customers to get easy access to make donations.

---

2. Update your Restaurant Google Listing and Make A Post //

Google is still the number one search provider for restaurants. Even Yelp can’t compete. They have merged their Google Places service into Google My Business.

• Update your information

• Include order pick up, delivery and catering is available.

• Add a GMB Post that you Offer Take Out and Delivery!

• Don’t have a Google My Business Index Card? See below.

• You probably have a listing and don’t even know it.

CREATE A COVID-19 POST IN GOOGLE //

After updating your hours on google you can make a covid-19 update. This allows google to track your change.

We believe that after the crisis google will monitor your change, and send an email reminder when it may be change to revert back to ‘normal business hours.’

Here is how to create a post in google my business:

1. On your computer, sign in to Google My Business. If you have multiple locations, open the location you'd like to manage.

2. From the menu, click Posts.

3. At the top of the page, choose the “COVID-19 update” tab. You may include the following information:

   • Hours of operation and temporary closures

   • Changes to how the business operates, such as takeout or delivery only, call for details, or others

   • Updates to how the location is being managed as it relates to safety and hygiene

   • Requests for support (request are currently delayed due to staffing changes during coronavirus

4. To get a preview of your post, click Preview.

• If you're happy with your preview, in the top right, click Publish.

• If you'd like to change your post, in the top left, click Back Back. Edit your draft until it’s ready to publish. (AFTER YOU CLICK PUBLISH, editing capability is currently delayed. During the Covid-19 crisis it is better to make a NEW post, with keywords. Editing will be delayed.

Need Google My Business Management, let us help your business.

Learn more about Covid-19 Posts direct from Google Support

ALREADY HAVE A GOOGLE BUSINESS LISTING?

Let’s Update your Business Listing. Here’s How:

Google My Business (GMB) lets you tell customers about your new hours or temporary closure (which no longer affects your search ranking). Also, use Google Posts to give updates during the coronavirus crisis.

There are a number of sections in GMB that you can use, including:

• Temporarily Closed & Business Hours

• Add take out delivery and catering. Google is rolling these our nation wide.

• Contact Number update

• Limited Edits: Description, Category, and Business Name may have limited edits at this time - due to google staff

• Questions and Answers (On March 20- due to the unprecedented COVID-19 situation Google has temporarily removed the Q&A feature and it is now unavailable)

• Google Posts (NEW: COVID-19 update post type)
  

  TIP TEMPORARILY CLOSED OR NEW HOURS: If your business is open with reduced or changed hours for a temporarily, use Special Hours on those days to override the regular business hours. You can find Special Hours below your regular hours in the Info tab of your GMB dashboard.

NEED A GOOGLE MY BUSINESS PAGE?

For businesses who have not claimed there google page, you can significantly improve your search results with this index card.

How To Get your Google Business Page:

Any business that gets searched, google automatically creates a listing. You need to “claim” that listing.

✓ Click the blue OWN THIS BUSINESS link to claim the listing. This allows you to start controlling what information is added about your business.

✓ Update your business hours and information

✓ Include photos of your product and storefront (up to 10). Additional photos can be uploaded by google users/customers.

✓ Do your best on the details, the Google My Business EDIT FUNCTION is temporarily disabled.

---

3. Email // Communicate with Customers that Delivery or Take Out is Available

Share the news through email.

“ We’re Open for Take Out ”

“ Let' Us Take Care of Dinner Tonight (delivery) “

Once you have updated your website menu page with take out and pick up information, next tell your customers. Email lists get this done!

Link to the website menu in your email - this is quick access so customers don’t have to search to see if you are open!

We wrote a post about the type of information customers want to know during covid-19. You already know how you are staying in business, then tell your customers with coronavirus communication.

---

MORE ABOUT GOOGLE REVIEWS AND QUESTIONS AND ANSWERS DURING COVID-19 //

TIP: GOOGLE REVIEWS, QUESTIONS AND RESPOND: During this crisis, google has TURNED OFF the ability to write a review. During the time of crisis, and due to less staff in google offices, the ability to leave a “google review” is turned off.

Writing a review IS POSSIBLE, however the review is hidden, and will not post publicly. Responding to review is also temporarily unavailable.

Customers may still add a review, however when they click post a message pops up with “Your contribution may be delayed at this time.”

For business owners the ability to respond to reviews is unavailable at this time as well.

Questions & Answers have been temporarily “removed”. Any Q&A’s on a Business Profile are no longer visible or showing up. You can’t ask a question as a user or business owner.

TIP NEW GOOGLE TAKE OUT DELIVERY ATTRIBUTE: In the upcoming weeks google will add new attributes including “Delivery” and “Pickup” and no contact options including “Curbside pickup” and “No-contact Delivery”. We will keep you posted on our social media Facebook and Twitter channels when this rolls out nationwide.

---

A LITTLE MORE WEBSITE TECHNICAL COVID-19 SUPPORT FROM GOOGLE // FOR HEALTHCARE AND SURGERY CENTERS

Google is providing developer tools ongoing during the COVD-19 crisis. We monitor these updates to provide you with the best answers to your Covid-19 FAQ and Heathcare updates.

New to google is a ‘special announcement’ feature in google search for healthcare providers.

Healthcare Providers SPECIAL ANNOUNCEMENT and Google Covid-19 Updates //

Google developers received notice that we can provide a special announcement feature for healthcare websites. Through structured data (a coding tool developers web use) we can get urgent announcements on Google Search Results.

If your facility has special hours, is offering testing, has a closure notice, or healthcare related directive, we can get this online for you.

Contact Joanne Klee Marketing for your Covd-19 website updates.

Get On Demand COVID-19 Marketing Updates //

It’s affordable as we do not believe in price gouging. Average covid-19 updates pricing average for basic services:

• Website new page or update $250 - 450

• Add Google Covid-19 Special Announcement feature to healthcare or surgery center (ASC) $250

• Social Media Post: $65 - 150 (for a series)

• We can give you a covid-19 marketing quote

• Learn more about on demand marketing

From Google // Add COVID-19 announcements

Due to COVID-19, many organizations, such governments, health organizations, schools, and more, are publishing urgent announcements that affect schedules and other aspects of everyday life. This includes the closure of facilities, rescheduling of events, and new availability of medical facilities (for example, testing centers).

Here are some examples of [coronavirus] special announcements for Healthcare:

• Announcement of a shelter-in-place directive

• Closure notice (for example, closing a school or public transportation)

• Quarantine guidelinesTravel restrictions

• Notification of a new drive-through testing center

• Announcement of an event transitioning from offline to online, or cancellation

• Announcement of revised hours and shopping restrictions

• Disease spread statistics and maps

To help this information surface on Google Search, organizations can add structured information to their web pages. We use a standardized format that is REQUIRED ON THE PAGE. The page structure we use will classify the page content and let your information appear in google search results. Learn more.

---

Healthcare Providers //

Control How Your Practice Looks Online During Covid-19

Google has special features in Google My Business for healthcare providers. In additional the the special announcements for Covid-19. The standard GMB service keeps your information current.

Get your Google my Business Listing for Healthcare. Joanne Klee Marketing Can Help. This service runs around $350.

How Should My Healthcare Practice, Restaurant or Business Look Online?

We recently spoke at the Solo CEO Summit. We were helping Business and Healthcare owners get clarity on what is required in online marketing. With all the advice out there, what is the minimum a business owner needs for their website?

This is how your practice or business should look online. For your business to appear fully optimized look for these signals:

1. Search your Business Name. This is how your should look online . . . .

2. Do you see top website content / most popular page links?

3. Do your business images appear below your website link

4. Do you have a google index card?

If your business information appear incorrect online, and you have different information on different websites, we can fix your online profiles and help you take control of ALL your healthcare business information online.

Learn more from Google about how Google my Business works for healthcare providers.

One More Time! Disclosure: Please know we are NOT ATTORNEYS. This post includes Best Business Practices advice. If you want legal advice about COVID-19 and the implications of posting ANY ADVICE about your business, contact an attorney!

Thanks for reading our "Coronavirus Communications, What to tell Customers a Mini Guide for Small Business. 

STAY CONNECTED

Do you want more Marketing Insights? More posts like this one? Join our newsletter. We promise it's infrequent.

MINI BLOG

We have been sharing small business COVID-19 posts. See them on our Facebook page. If you want more frequent content you can also join our Facebook Page, it's our mini blog. 

COMMENT

We want to hear form you. Leave us your comments.

Coronavirus Communications What to tell Customers a Mini Guide for Small Business

Small business owners should have access to the same great marketing and crisis communication advice that corporations get. Let’s talk about what information you can share with customers about business continuity during Covid-19.

The high level of general anxiety leaves many questions unanswered. If we business owners don’t know, then what will we tell our customers?

I’d like to reassure YOU, Decision Maker, YOU HAVE a wealth of information under your belt. To quote Delta Airlines CEO, “to prepare your business for a crisis, the best decisions require the best information.”

Let’s review what you CAN tell customers to reassure them in these uncertain times.

Coronavirus Communications //

What to tell Customers about COVID-19?

It’s a New Way of Doing Business

Small business owners should have access to the same great marketing and crisis communication advice that corporations get.

Giving customers confidence through good communication will showcase your business leadership.

This post is a list of COVID-19 communication tips. Its what you can tell customers about your business during coronavirus.

// CRISIS COMMUNICATION TIPS FOR COVID-19 //

• It is NOT Business as usual. It’s a New Way of Doing Business

• Where to update customers and share information

• Example of FAQ questions to answer

• Update all communication channels

• What is the minimum information to have on your website about COVID-19

• What not to do about COVID-19

• Industry specific tips for COVID-19

• Templates for COVID-19 communication

• Ideas from other small business about COVID-19

We believe in providing business like yours with Marketing Made Easy. You get access to the same great marketing that big brands get, we are your on demand marketing partner.

More Insights About Covid-19 . . .

We wrote another post about what Restaurants and businesses can do to attract customers during the global cover-19 crisis.

You can jump to more info about updating your business hours in google search results here. This includes getting your take out and delivery service added.

“In uncertain times, share what you know. It’s what people need to hear.”

- Joanne Klee, Joanne Klee Marketing

Marketing your business during covid-19 can be challenging //

We are open and here to help you

We have the skills to spark inspiration, support, determination and hope - many of the things necessary to overcome this unique crisis our world is facing.

We can help with:

• update your website / covid-19 website updates

• virtual events

• set up business video conferencing, conference calling

• digital tools for work from home employees

ABOUT JOANNE KLEE MARKETING

We are your on demand marketing agency and technology partner.

We work with businesses like yours to get you online, and drive profitable growth. We connect you more closely with customers.

We provide as much or as little on demand marketing that you want, tailored for your business. We just add in our time-tested marketing and event experience.

Business owners get professional marketing, on demand. Contact Joanne Klee for more.

Let’s get started.

---

This is NOT Business As Usual //

Today we are living through a new way of doing business. We are making decisions everyday that were not required on January 1st. It’s a New Way of Doing Business.

We are living through a unique situation where the headlines change daily. Do not misinterpret this post. Crisis Management is the specialty this situation falls under because of the DAILY changes. Higher call volumes, making new decisions, let’s tell customers what you are doing.

It’s About Making New Decisions

Leadership means making NEW decisions around how we conduct daily business. For example: which CDC recommended guidelines apply to your business? What new procedures are employees following? Are employees working from home? This is what we need to tell customers AND employees.

By following new guidelines that in itself is an example of how this is not business as usual. Instead it’s a new way of doing business.

Communications Is More Important Than Ever

How you choose to communicate will be a deciding factor in how your business survives these times.

The four cornerstones of crisis communication will help guide leaders to make the new decisions that come across our desk. What you say in company communications is more important then ever. We share examples of communication in the email templates section.

Share Your Best Information

As business owners and leaders our objective is to share the best information that we know. Our knowledge will help calm customers and set expectations of the new way/s we are doing business.

As you make decisions, they become a part of a ‘continuing to do business plan’ or the common term “business continuity plan.” We have an email example template for sharing with customers your plans to continue to do business here.

Customer Want To Know //

• are employees working from home (#WFH)?

• what to do when call volume is high or they can't connect?

• is email or website the best way to communicate?

---

This article will guide you through Covid-19 Communications

We used the four principals to shape the Covid-19 examples communications in this post. Do not consider this post training on crisis communications. Instead it’s a mini guide to give small business owners access to the same great Covid-19 communications that corporations have.

Crisis communication relies on the following four (4) principals //

1. Honesty 2. Transparency 3. Accountability 4. Consistency

These four principals translate to the following action //

• Sharing the best information you have in the moment, tell the truth

• Make a business continuity plan, inform clients

• Do what you say, and say what you do

Each section below is dedicated to where to share your message, what to say, and things you might not have considered yet. Basic information will reassure customers about your new way of doing business.

You got this! Let’s get started.

---

Where To Share Your Coronavirus Updates for Customers?

Inform your customers about the basics before they need to come to you.

Make your message consistent across all channels that customers interact with your business.

Review all the ways clients interact with your brand, and ensure the message is the same at every touch point.

Read the example basic business questions to answer below. Then see our section on where you can update all business communication channels.

---

EXAMPLES OF CORONAVIRUS F.A.Q.

// Questions To Answer on Your Business Website or Email Communications //

What do you know?

Let customers know the basics of what you know. including that you are familiar with current events and how you are staying informed. Let them know if you are open for business.

This step helps establish trust. Be clear about where your information is coming from:

“We are continuing to monitor the coronavirus (Covid-19). We will also continue to monitor updates from our [STATE] Department of Health.”

Where to Get Information?

Let your customer know where they can find ongoing information about your business.

“Please note, moving forward we will provide regular updates on our website regarding business operations the Covid-19.

Visit the website for more information or contact us with any questions. Thank you for your partnership in keeping our families and community healthy.

Answer General Questions That affect All Customers //

Let customers know what you know about your current business operations. A Frequently Asked Questions (FAQ) is an ideal format for these questions. It can seem obvious in your business that you are or are not working - it IS NOT clear to customers. Let’s keep them informed.

Business owners have the best current information ABOUT YOUR BUSINESS. These are common questions customers have:

• Are you open or closed?

• Do you maintain normal business hours?

• Is my upcoming appointment, procedure or shipment scheduled as usual?

• Do I need to call?

• What happens if you need to close business?

“If at any point we are advised to suspend programs or close facilities, we will communicate that information through all means available, including email, our website, and social media.”

What Are You Doing to take action?

Let customers know what you are doing and consider your ‘business best practices’ in the current crisis.

This is an opportunity to SHARE ANY RESOURCES with customers. Examples include:

• Tell customers if you are taking additional measures for hygiene, cleaning, and servicing your stores.

• Where should customers go or call if they have additional questions or concerns:

• Do you have resources? Are you a brand that can help with webinars, set up tech services, provide customer communications? Let customers know about your resources. Examples are below in the ‘By Industry Coronavirus Communication Tips’ section.

• Please know that offering people to call may increase calls, but it also eases customer concerns. Proactive communication is better then having customers wondering about how your will provide services during a crisis.

Tell Customers What you are NOT doing //

Unfortunately in times of crisis we see an increase in instances of those who might take advantage of the fast rate of changes. Incidence of online crime including fishing campaigns, spam messages and other business damaging crimes can occur.

Inform your customers of any possible changes regarding their accounts or payments.

• Let customers know you will/will not be calling about account information

• Let customers know if it’s ‘business as usual’ regarding payments, their accounts, or personal information. If changes do occur in how you process payments or other account information, MULTIPLE MESSAGE POINTS will be required.

• Tell customers about your business continuity plan. See the example email templates for COVID-19 communication

---

UPDATE ALL YOUR COMMUNICATION CHANNELS

// BUSINESS CONTINUITY DURING COVID-19 //

Review ALL Your Company Communication Channels //

Update ALL Your Communication Channels Where Customer Can Talk With or Experience Your Business.

• Quick Tip: ONE PLACE TO HOLD ALL THE INFORMATION

  • KEEP REGULAR UPDATES about the Coronavirus IN ONE PLACE. The website is a good place to have a consistent spot for new info.

  • For example: if you choose to post regular updates on your website, make a commitment (internally) to regularly update the site BEFORE publishing emails or social media posts. The website becomes the priority to keep communication channels open.

  • Do NOT give medical advice unless this is your profession. Instead direct customers to the local Department of Public Health (DPH).

• WEBSITE: We recommend creating a new webpage specific for COVID-19 updates.

  • Having a dedicated webpage is a way to set expectations of where to find information.

  • Update BASIC Information about the current headlines. OR a list of frequently asked questions is also a good resource.

  • Link to the new page with a button or message on the top of your home page.

  • Generally your website is the first place people will look for information. To help prevent clogging the phone lines. However be sure your message is the same across every touchpoint.

• VOICEMAIL: Standardize voicemail recordings and send employees a quick example script:

  • “We are open and our business hours HAVE / HAVE NOT changed for the week of March XX. For more information please visit our website.” News is changing very quickly, crisis management tips recommend updating voicemail often, generally daily / or weekly.

  • Or “Call volume is high over the last few days, please visit our website for more information or to check your account. We will do our best to answer your call within 48 hours.”

• PHONE GREETING: how staff answers the phone is one way customers interact with your business. The Chicago Plumbers Union currently answers calls with “Plumbers of Chicago help keep our homes safe.” It is an easy way to let customers feel reassured.

• STANDARDIZE social media posts. Review your social media schedule. Make sure scheduled posts or the planned calendar for future updates are relevant to the current events and appropriate!

• Monitor comments from customers. Reassure as best you can by thanking them for reaching out and take the conversation offline.

  • “We appreciate you contacting us about your concern. Please call our office at - or we will call you - so we can look into this matter.”

• Email updates / email blasts. Ensure any scheduled messages are relevant to the current events and appropriate! Use the tips included here in this post to update customers via email.

  • If you have a customer or patient email list, sending out a brief email will give proactive reassurance that you are up to date on the coronavirus.

  • If you do not have an email list a CORONAVIRUS UPDATE IS NOT the first emails customers should get from your company!

  • Experiencing high all volume, email customers to let them know other ways they can connect with your brand.

---

What is the minimum information to have on my Website about COVID-19?

You can choose which of these Website best practices best meets the needs of your business.

A brief statement is often enough to reassure customers. Include your business hours and a note about your business continuity plan.

More Options to Consider //

• An F.A.Q. page with common questions (like those listed below)

• A brief statement about what you are doing to monitor COVID-19

• List your Hours of Operation

• Tell customers who to call or how to get more information

• Quick Tip: Employees are your first line of communication with customers. Update your employees before the website or email is updated. Let them know about any updates weekly or daily, as things changes.

---

What NOT TO DO about COVID-19?

In classic Joanne Klee Marketing style, we also like to talk about what NOT to do.

• Do not give medical advice. Empathize and redirect, you can show customers empathy but redirect them to the CDC, State DPH or other public resources for their needs.

• Ignore Employees: Train employees: encourage employees to be aware of the outing communications, in emails, website updates or social media posts.

• Don’t think employee know what you know: Update Employees Regularly! Business owners (in order to have well trained employees) need to have a way to let employees know about customer message BEFORE they go out. Are you updating the website, let employees know. Are you emailing customers? Then let employees know. Update your employees weekly or daily as things changes. They are your first line of communication with customers.

• Do Not Comment on Headlines: While you have an option on the current headlines, or politics. We do not recommend publishing any comment that can remain permanent.

“What goes on the internet, stays on the internet. - Joanne Klee Marketing

---

By Industry //

A list of Coronavirus Communication Tips

FOR ALL INDUSTRIES.

• A brief statement to reassure customers

• Let customers know the best place (website, social, email) to get information.

• Create a NEW WEBPAGE dedicate to COVID-19. This is ONE PLACE where all new information is updated.

• Add a FAQ Section on the website allows you to keep your website clutter free, and have a dedicated place for information.Include a Button from the HOME PAGE linking to the COVID-19 WEBPAGE.

• Include links on the HOME PAGE (with a button or link) to the COVID-19 page to any relevant .pdf information, handouts, FAQ, etc.Medical Offices

Medical Services, Doctors Offices, Healthcare Providers //

• Include an FAQ on your current hours, and any new protocols in place.

• Includes a reassurance statement

• List your hours of operation or reassure normal business hours

• Advise if and when Patients Should Cancel Appointments?

“There is no need to cancel any appointments, procedures or elective surgeries. We have rigorous systems in place for screening and isolating any person who presents with coronavirus symptoms, and then fully supporting their care as warranted. We want to assure you that we are taking every precaution to ensure your safety during your visit. As a part of these precautions, please limit the number of people joining you for your appointment.”

• Include if you are limiting who can accompany patient to their appointment

• Include any NEW RULES, and questions every visitor must answer

• Let patients know the best place (website, social, email) to get information

• Reassure patients about hygiene, if they are expected to wear a mask

“A nurse will advise you if you need a mask or other protective measure”.

• We recommend other health leaders COVID-19 references: including RUSH HEALTH VISITOR POLICY and NORTHWESTERN MEDICINE COVID-19 web pages.

Child Care Providers and OTHER Child or Student Services //

• Reassure parents and caregivers that you are aware of COVID-19 and the measure you are taking to keep your facility clean.

• An educational approach if often a good measure. This includes linking to a TRUSTED WEBSITE with tips on “How to talk to kids about COVID-19.”

• Have older kids

• See example email template with section for schools below.

• Let client know the best place (website, social, email) to get information, and reassure them that you will keep them informed.

Retail Stores, Restaurants and other Stores //

• Reassure customers that you are aware of COVID-19 and the measure you are taking to keep your facility clean.

• Let them know you are following the guidelines of your local public health department and the extra DEEP CLEANING STEPS you are taking to keep them safe.

• Reassure clients and let them know the best place (website, social, email) to get updated information.

• Offers and Specials // Creativity will get us through this crisis. We are sharing some of the Covid-19 “offers” areas businesses are doing on our facebook page.

  • One area bar / restaurant is now delivering food AND picking up a few groceries for the disabled and elderly.

  • A Seattle HIGH END restaurant is closing ALL locations and moving to a delivery model.

Events, Conferences, Meetings and Venues //

• Let clients know about how your event is addressing an overall PRIORITY FOR HEALTH for event staff and event attendees

• Let clients know how you are monitoring NEW information. Your company or venue will be a resource for their event updates to attendees

• Let customers know how their contracts are affected. Is their an update about cancellations. DO MENTION THE “Force Majeure Clause” as it DOES apply due to a city/county/state ban on public gatherings.

• Let clients know about your staffing update and event employees availability

• What are your virtual event plans during COVID-19. Are meetings moving to live feeds or virtual meetings and conferences.

• Reassure clients and let them know the best place (website, social, email) to get information.

---

TEMPLATES FOR COMMUNICATING ABOUT COVID-19

These templates can be used for all communication channels. Consider a general statement - you can keep it simple. Content placement would be beneficial on your company website, an email message, or social post.

// General Covid-19 Statement Template //

Headline: We continue to monitor the coronavirus COVID-19.

BODY: “We are continuing to monitor the coronavirus (Covid-19) including updates from our [STATE] Department of Health.

Please note, moving forward we will provide regular updates on our website regarding business operations the Covid-19.

If at any point we are advised to suspend programs or close facilities, we will communicate that information through all means available, including email, our website, and social media.

Visit the website for more information or contact us with any questions. Thank you for your partnership in keeping our families and community healthy.

Name

Title

// SECTION FOR SCHOOL OR CARE PROVIDERS //

“We are following all recommendations from the Centers for Disease Control and Prevention (CDC) as the situation continues to evolve.

Children have questions - this article has some tips on How to Talk To your Child/ren about Covid-19.

As stated last week, we encourage everyone to remember the following recommendations from the Centers for Disease Control (CDC) for common sense practices during any flu season:

• If you are sick, please let us know

• Keep you sick child home until they are fever-free for at least 24 hours

• Wash your hands often with soap and water for at least 20 seconds, especially after going to the bathroom, before eating, and after blowing your nose, coughing, or sneezing. If soap and water are not available, use an alcohol-based hand sanitizer with at least 60% alcohol

• Avoid touching your eyes, nose, and mouth

• Avoid close contact with people who are sick

• Cover your cough or sneeze with a tissue, then throw the tissue in the trash

• Clean and disinfect frequently touched objects and surfaces

If at any point we are advised to suspend programs or close facilities, we will communicate that information through all means available, including email, our website, and social media.

Visit the website for more information or contact us with any questions. Thank you for your partnership in keeping our families and community healthy.

// SECTION FOR BUSINESS CONTINUITY PLAN //

What are you product, SAAS, it, tech or online product has COVID-19 related changes?

• FIRST reassure

• SHARE your business continuity plan as needed

• WHERE will customers get specific information

At [COMPANY NAME], we are committed to providing our partners and customers with world-class support. Given the ever-changing situation surrounding COVID-19, we wanted to alert you to some potential changes that could affect certain support channels in the coming days.

First, we want to reassure you that we have a thorough business continuity plan, which leverages our global network to ensure support will continue to be provided in the event that the availability of any location is impacted. Our business continuity plan takes many factors into consideration including

• how we serve customers by location

• product and customer segment

• maintaining security compliance

If one or more support centers are affected, we may shift or reduce some services temporarily. Any of these changes will be posted on the [WEBSITE OR DASHBOARD]. Please log in for the latest news.

We are committed to providing you with the best support possible during this uncertain time.

// FOR EVENTS AND CONFERENCES //

“We are proud to be a part of an incredibly resilient hospitality and events industry. We are actively engaging with our many venue partners and industry associations.

We remain focused on designing solutions to help you connect with and inspire your attendees.

While there are many questions we cannot answer, what I can offer you is a clear description of what we as a company are doing to respond to the situation:
 

• [PRIORITY FOR HEALTH] Our first focus remains the health and safety of our team members and your event attendees. We are closely monitoring this situation. We remain in close contact with our venue partners to respond to any notice of potential exposure at any event we support

• [MONITORING] We continue to monitor governmental and industry organizations for current guidelines to maximize the safe use of audiovisual equipment

• [CANCELATION POLICY/CONTRACTS] We respect our customers’ election to cancel scheduled meetings if it best serves your organization and employees. We also recognize when Force Majeure applies due to a city/county/state ban on public gatherings.

• [POLICY ADJUSTMENTS] We are committed to doing the right thing by going beyond our contracts to allow for cancellation fees to be applied to events that rebook at the venue and take place at any time in the next ~6 months.

• [STAFFING / EVENT EMPLOYEES] We understand that our team members are the key to our shared success supporting your meetings and events. Our goal is to help protect team members who are vulnerable to the sudden disruption in hours scheduled and proactively develop their technical skills to better support you in the future.

• [VIRTUAL EVENT DURING COVID-19] We have expanded our virtual events team to ensure we can support more customers with the ability to connect meetings. Webinars, live feeds, and virtual meetings are highly recommended by the CDC and DPH allowing remote working and work from home (WFH) participants, regardless of their locations. If you would like to learn more about how our team could help you, reach out to our Virtual Events team at [email or website link].

There is still much we do not know about the impact COVID-19 will have on our communities and our industry. What we do know is we remain focused on delivering experiences that can continue to ‘connect and inspire’ in all of our markets and countries around the globe.

---

One More Time! Disclosure: Please know we are NOT ATTORNEYS. This post includes Best Business Practices advice. If you want legal advice about COVID-19 and the implications of posting ANY ADVICE about your business, contact an attorney!

Thanks for reading our "Coronavirus Communications, What to tell Customers a Mini Guide for Small Business.

STAY CONNECTED

Do you want more Marketing Insights? More posts like this one? Join our newsletter. We promise it's infrequent.

MINI BLOG

We have been sharing small business COVID-19 posts. See them on our Facebook page. If you want more frequent content you can also join our Facebook Page, it's our mini blog. 

COMMENT

We want to hear form you. Leave us your comments.

How Websites Work in 5 Steps with Google Search (and that Hot Guy on Twitter)

A good example about how websites work with Google Search Results.

Have you seen this handsome fellow on twitter. He is NOT "Patrick Stewart with Hair." However he comes up as a search result option.

Why?

It’s really very, very simple.

How Websites Work in 5 Steps with Google Search (and that Hot Guy on Twitter)

Someone - more then once - searched for Patrick Stewart, specifically “without hair.” The google search brought back a ridiculously hot fellow’s photo - and history was made.

The problem.

It was NOT the actor “Patrick Stewart without hair.”

So what happened?

Okay... quick sidebar about this mix up in images.

Our intention as website developers is to help clients find your website. We are programming the webpages to help people find your business. One way we do this is with keywords.

One thing outside of our control is you - the person searching! This Hot Guy Photo is a great example of how users - searchers - are helping move Google along to find Great Content we want. Even when it’s wrong!

((Below we jump into the 4 reasons that this photo appeared in the search results and how some crazy #fakenews starts. It’s just how google works.

If you want to know more about some of the terminology we use - we linked to our original article on online marketing common terms and definitions (for dummies).))

Here we go - an Example of How Google Search Works in 5 Steps

1. Someone Googled for a photo of celebrity actor: “Patrick Stewart with hair.”

At the time of this posting here is what the google search results looked like*:

And the google search results images looked like this. Go ahead and google it, you will see similar results.

2. Did you see it already?

THE Image that was clicked on most? (Super important) is the image is highly shareable (just look at that adorable face). Users click the handsome fellow and stay on the website to read about if this is indeed Patrick Stewart without hair.

This is the Patrick Stewart image that went viral. Not surprisingly! He’s HOT. But he is NOT Patrick Stewart with Hair.

It’s sometimes how websites work, or don’t, with google search.

3. (Some people even share the photo without reading the website - SHOCKING).

In the comments on the original website reddit linked to an imgur.com image. That was it - people went crazy.

Read some of the comments they shared on social, and comment on the image “looks like Patrick Stewart with hair”

#seo and the #googlealgorithm in action
1. Search “Patrick Stewart with hair”
2. Google loves semantics > Take photo of one of the results and comment: “looks like Patrick Stewart with Hair”
3. Image gets shares and views on website. #Bouncerate is low... because Hello! https://t.co/0Xb8kvjA7Q

— JoanneKlee Marketing (@JKleeMarketing) February 12, 2020

4. Needless to say the image goes viral.

Lots of social shares AND more views and comments on the original website.

The website bounce rate is probably low, meaning people stay on the page and don’t quickly click away back to the search results. Staying on the webpage tells google, this image IS RELEVANT to the search. and. . . because Hello! (handsome fellow in the image.)

5. Google loves semantics >

Google wants to know what the website is about - even if the website content is not exactly about Patrick Stewart! The content was RELATED to Patrick Stewart and very popular (low bounce rate).

So what happened?

All those clicks result in google algorithm calculating that this photo is now tagged in google as “looks like Patrick Stewart with Hair.” (Which BTW this is actually actor Andy Whitfield from Spartacus.)

Semantics! This is not fake news.

The semantic mix up of average users commenting on the fact that this guy LOOKS LIKE the intended search is what caused the mix up. It's google creating fake news because it's not human, and can't filter humor - or admiration of Andy Whitfield.

Google related the comments and the popularity of this search results as the ACTUAL Patrick Stewart with Hair (it’s not).

The Googles algorithm that search results run on can cause a mix up.

Creating a relationship to an image or idea is what google looks for on your website - and semantic connections is way beyond keyword research.

We include semantic searches in all our content writing because it works (just like this example, not our work tho). Instead we link all the ways your potential customers search, and not just simple keyword searches.

Yeah it's a little bit how #fakenews works too. . .

See the original twitter search results on Patrick Stewart without hair photo here.

And a little bit more here as twitter kept loving this idea.

DISCLOSURES:

*For the google search results link, it might not look like the screen shot because the search results may have changed based on the activity of searches and clicks over time.

Chicago Small Business Marketing #MissionPossible

STAY CONNECTED

Do you want more Marketing Insights? More posts like this one? Join our newsletter. We promise it's infrequent. 

MINI BLOG

If you want more frequent content you can also join our Facebook Page, it's our mini blog. There you can find more Anti Valentine's Day posts, like this white fox on white snow and this play like a child reminder. 

COMMENT

Leave Us Your Comments, then share this post.

Social Media Management, Even the Chicago Schools Social Media Guy needs a Break

The historic CPS Teachers Union Strike was long. Many lessons can be learned from using Social Media as a crisis communication tool and as a way of keeping people informed. But as with any community crisis, we the people who manage Social Media, we get tired. We are human. And Humans Make Mistakes.

Social Media Management

Even the Chicago Schools Social Media Guy needs a Break

During the strike CPS used a recommended social strategy, which is DO NOT delete comments unless they are abusive, contain adult content or have cursing. As tensions and I assume many, many requests ran high, even this social media guy was tired.

Social Media image from Twitter.com that the social media guy does not have the answer

Even the Chicago Schools Social Media Guy needs a Break: Social Media Management

When an anonymous twitter.com account wanted to know who would fund an aspect of the contract, the social media guy had an interesting answer. Sometimes SOCIAL MEDIA can’t answer everything. There are TEAM AMD TEAMS of people who analyze and access. Immediate replies aren’t always possible, 24-hours is a general good responses time. Let leadership at your company meet and work thru the answer and potential impact. Patience gets you the answer, not the social media guy.

Did You Like this real life insight into real world marketing? Our commentary on stories like there: Social Media Management, Even the Chicago Schools Social Media Guy needs a Break.

You can always get more if you subscribe to our newsletter and . . .

SEE MORE EXAMPLES IN OUR BLOG, “Insights”

Joanne Klee Marketing Insights Blog

INSIGHTS

Joanne is a must read author who gives insights into real-life marketing

#missionPossible

YouTube Kids App Eligibility Requirements and a Little Bit More about Community Guidelines

YouTube Kids App is curating family friendly video content that is safe and accessible for kids. All marketers know that one of the big multi-million dollar audiences = is kids. For those youtube video content publishers who create kid friendly videos, we are putting a series of posts together about the best practices for YouTube Kids.

Let’s help you monetize on youtube.

YouTube Kids app was created to give kids access to safe age appropriate content and videos where they can explore ideas, entertainment and learning with parental controls.

We provide youtube channel services to the every day youtuber (that’s you!)

The same way YouTube will tailor search results and suggestions to the viewer is now accessible for a younger audience. This also means marketers can target this profitable audience through YouTube Kids app.

Why do we keep pushing video to youtube in your marketing strategy? Because YouTube is the second largest search engine behind Google!

YouTube also takes child online content safety seriously, and their series of guidelines is designed to keep YouTube Kids a safe place for their viewers.

We cannot guarantee a channel will be added to YouTube Kids. We can only make the optimization suggestions to give you a higher chance of appearing on the YouTube Kids app.

YouTube Kids Video Eligibility Requirements and a Little Bit More about Community Guidelines

FROM YOUTUBE KIDS:

A world of learning and fun, made just for kids
We created YouTube Kids to make it safer and simpler for kids to explore the world through online video – from their favorite shows and music to learning how to build a model volcano. There’s also a whole suite of parental controls, so you can tailor the experience to your family’s needs.

A safer online experience for kids
We use a mix of filters, user feedback and human reviewers to keep the videos in YouTube Kids family friendly. But no system is perfect and inappropriate videos can slip through, so we’re constantly working to improve our safeguards and offer more features to help parents create the right experience for their families.

Don’t have Time to Read the Blog?

Watch on Youtube Instead!

Watch the video series instead. Here we explain in a series of short videos everything you want to know about youtube kids.

GREAT FAMILY AND KID FRIENDLY VIDEO CONTENT IS WHERE IT STARTS

You can have your video content on YouTube Kids, and while signing up is not an option, there are ways to get your content on the app and How To Submit Videos to YouTube Kids Sort Of is here. It’s important to know that while your standard for family friendly content may differ form other viewers. That’s where user feedback and the community guidelines play a significant role to the app content.

Your video content is eligible for YouTube Kids and we walk thru how to do that in this article, so let’s jump into this post: YouTube Kids Eligibility Requirements and a Little Bit More about Community Guidelines. Our article referenced how you can get your video on YouTube Kids with BEST OF TIPS for Video Search Optimization

The YouTube Creators Academy has a full list of Family-Friendly Content guidelines that are published here or use these shortcuts below. While our BEST OF TIPS Article pull the top how to ways for video search optimization, these categories are the other marketing tactics you will need to think thru when developing kid friendly content.

• Create family-friendly content

• Know your audience

• Understand how kids use search to explore their interests

• Make your videos easier to find

• Make your channel and content memorable

• Enhance the viewing experience

• Experiment with interactivity

• Plan and refine your content strategy

YouTube Community Guidelines Help Keep YouTube Kids Content Safe

In addition to creating family friendly content, your channel also needs to monitor the YouTube community guidelines to keep following policy and not get reported for any violations. More links to the most recent policies are below - be familiar with these.

YouTube Community Guidelines 

1. Create videos that foster positive interests, promote development and education, and inspire families to engage with each other and the real world. 

2. Follow and Learn more about YouTube Community Guidelines to keep YouTube fun and enjoyable including the “common sense” rules.

   • no nudity or sexual content, no harmful or dangerous content, no hateful content, no violent or graphic content, no sexual harassment or cyber bullying, no Spam, misleading metadata, and scams, no Threats including no predatory behavior, stalking, threats, harassment, intimidation, invading privacy, revealing other people's personal information.

   • Legal guidelines: including the standard to follow Copyright laws, privacy, no impersonation, illegal duplication. 

   • Follow all child safety policies you can review and learn more about here for youtube child safety policies on YouTube and any additional policies they add.

3. Follow and Learn more about youtube efforts to protect families on YouTube 

4. Remember - the youtube community of users can report inappropriate content, so follow guidelines wisely. These are the days of community internet police. So Learn how the youtube community can report inappropriate videos here.

Want more tips about Creating Content* for Youtube Kids? 

Remember these basic tips when creating your content: 

• TIP #1: Be Creative! Your perspective is so unique. And different then the other video publisher. So be creative, develop videos about what you love to do, and publish often. (That’s why we write tips on this insights blog - because our spin is different from the other marketing firms) The tips in this lesson are based on creative best practices. 

• TIP #2: Be Authentic! Just like Tip #1, Create content for kids that is real, genuine, and not copied! Add your own twist and style - get inspired by trends and make them your own.

• TIP #3: Hook the Viewer. This one is sometimes difficult to imagine, and can happen by chance. Viral is possible following great content and your audience search terms … So if you are are you writing a video script? Then hook the viewer with an attention getting idea, sound, or visual that will keep them watching until the end. Review you analytics on how long you video is viewed - so see when viewers lose their attention span too. 

• TIP #4: Get FOUND online. Once you have created your content, remember you need to TITLE and DESCRIBE your video in a way that audiences can find it. That means review tips about HOW KIDS USE SEARCH and MAKE YOUR VIDEOS EASIER TO FIND. These two sections break down the search process and getting found online.

* REMEMBER: THERE ARE NO GUARANTEEs. So a little disclosure - again. We opened with this and will close with this: there are no guarantees that you can get your content on YouTube kids. Following our You tube Kids video content publishing tips here in this article, or even following the youtube guide DOES NOT GUARANTEE your specific content will appear in YouTube Kids.

// YOUTUBE AND YOUTUBE KIDS ARTICLE ROUND UP //

1. Get great youtube channel marketing services

2. There is the explainer post about How to submit to YouTubeKids with Great Content.

3. We have a quick article from youtube to the entire list of youtube kids programming guidelines, and how to “Get Your Video on YouTube Kids with BEST OF TIPS for video search optimization.“

4. A little bit more about “video eligibility for YouTube Kids” is here.

5. Also, a bonus post about How youtube Monetization Guidelines have changed. (Its why many people are on youtube, right? TO make some moolah.

A Little Bit More Insights . . .

STAY CONNECTED

Do you want more Marketing Insights? More blog posts like this one? Join our newsletter. We promise it's infrequent. 

If you want more frequent content you can also join our Facebook Page, it's our mini blog.

COMMENT

Leave us your thoughts below.

SHARE

Give us a share.

Get Your Video on YouTube Kids - BEST OF TIPS for Video *POPULAR Search* Optimization

We believe in OnDemand Marketing. You get the tips and marketing insights to get your business noticed online, on YouTube and with all audiences, and viewers.

Including specialized video marketing for kids and kids products!

This is an insights article we created with ideas for a customer. And since it is a list of popular YouTube and YouTube Kids App guidelines, we knew our readership would like it too.

In this article are links from youtube with the entire list of youtube kids programming guidelines . . .

Get “the Best of YouTube Kids Video Content Tips List” below.

Get Your Video on YouTube Kids //

BEST OF TIPS for VIDEO Search Optimization

In our article HOW TO SUBMIT VIDEOS TO YOUTUBE KIDS (SORT OF) we covered the details of How You Can quality your videos to submit to YOUTUBE KIDS . . . and the “Sort of” at the end is important!

Since there is no simple answer about how do i post on youtube kids —> except that it comes down to GREAT Family-Friendly video content.

This article is Worth a Read! Promise!

As you know, YouTube is a community platform, and they making posting video content easy. With a couple of video marketing tips, and common sense guidelines, your videos can get on the youtube kids app.

Who wouldn’t want all those repeat views from the littlest viewers of the world!

Even tho YouTube new monetizing guidelines have changed, you can still generate YouTube Partner Program income because those views add up!

(Monetization and earning income on YouTube is separate from Advertising your channel to get more views. If you want to grow your watch time we can help you get clicks on your videos and advertise on kids channels.)

Viewers are on youtube.com and kids.youtube.com

We help customers optimize their youtube channel to get more watch hours, and appear in popular search results. Want your videos to get views. . . Lets go to YouTube Channel Marketing —> 

DO YOU WANT IDEAS TO GET MORE YOUTUBE VIEWS?

HERE ARE YOUTUBE KIDS VIDEO SEARCH OPTIMIZATION

We have BEST OF VIDEO MARKETING LIST for YouTube Kids Video Search Optimization Ideas. You get a higher chance of appearing on youtube kids app, as well as tips to help viewers easily find and enjoy your content on youtube.

Did you notice we said give you a “higher chance” of appearing on YouTube Kids. Why?

Read the link to HOW TO SUBMIT VIDEOS TO YOUTUBE KIDS (SORT OF) and HOW YouTube Kids curates the content. 

We cannot GUARANTEE** getting any videos on the app. And no one else can either. That’s why we included this **Disclosure.

** DISCLOSURE: NO GUARANTEE’s. A little disclosure here, there are no guarantees that you can get your content on YouTube kids. Following our YouTube Kids video marketing tips in this article, or even following the youtube guide DOES NOT GUARANTEE your video content will appear in YouTube Kids.

Great! So you know there are No Guarantees to getting videos on YouTube Kids.

YOU CAN be a Channel that Kids Love on Youtube. And have your videos watched in the youtube app.

Here a little bit More on how to do that.

Let’s Get Started!

Watch the video series about youtube kids!

⬇️ ⬇️ ⬇️

Link to the youtube kids app series where we answer all your questions!

Get More Youtube Views and Watch Time

Best Of Youtube VIDEO Tips

You already know that youtube is the #2 search engine after google. That means viewers are using the youtube popular search box to find videos.

Will your video be an option in popular search?

If you follow these youtube tips, your videos can *appear in popular search!

1. Family Friendly ORIGINAL content

Your content needs to be family friendly, and follows the Youtube Community Guidelines to be an option for consideration from youtube on youtube kids.

Want to know:

How to post videos on YouTube kids? How to upload a video to youtube kid? or How to create a channel on YouTube Kids?

Then:

Family friendly ORIGINAL Content will help. Keep reading . . .

2. Make your Videos SEARCHABLE

(Read tip #3 on how to get the right words for this step.) We use Search Optimization Rules to help get your video content indexed. This includes the same steps we would use to optimize a mainstream youtube channel content. 

If you want to know:

How do I get more views on Youtube? How do I unlock more watch time?

Then:

Video Engagement Tips and making your video Thumbnails Attractive will be something people want to click on will help.

This means four (4) steps of your video need to be search optimized: 

1. Great Thumbnails

2. Friendly, but, Keyword Rich Titles

3. A Great Description

4. and Video Meta Tags (hint, it’s all this ☝︎stuff)

• THUMBNAILS: Try including colors and faces of your most recognizable characters in thumbnails. You also can add visual indicators for topic, video length, target age, etc. Some video publishers feature their logo or the same still shot in every thumb nail, don’t do this. A unique thumbnail image is always the best choice. Alternative to an image, is actually writing out the title of your video as the still frame.

Don’t take my word for it. We believe in decision with data. In a recent youtube survey, “90% of the best performing youtube videos have custom thumbnails.”

Custom work does not have to be expensive. It means that you do not pick form the options youtube gives you. Instead we use our youtube insights to make a relevant thumbnail - that relates to your video - so you get more views on your video.

• TITLES: Concise titles (<65 characters) can be easier to read in the app. Include some of your keywords from your research in the title.

• DESCRIPTIONS: use keywords in your description. This includes restating the title in the description. YouTube recommends you try adding song lyrics or video transcripts in descriptions, this will also help capture a common search query - the song in your video..

• AND TAGS: this should include your categories, and some of the keywords from your research, and the title of your video.

(*Don’t know how to do keywords research, we offer a consultation package to teach you how)

• BONUS TIP: Make sure your thumbnails, titles, descriptions, and tags always accurately represent your content and adhere to our guidelines. DO NOT USE Clickbait, catchy fake headlines, or add metadata that is not representative of the content in the video… ultimately this would be reported as not family-friendly and get you banned from youtube kids. Learn more about youtube spam and deceptive practices policy here

3. YouTube and Youtube Kids search words and phrases

YouTube and YouTUbe Kids wants to help users find the most relevant content. Since there software wants to present the most relevant and popular videos and channels in search** results. For you tube kids consider how kids might pronounce words or phrases, the way kids talk and what they talk about is the “keywords” you want to build into your titles, descriptions, and tags.

If you want to know:

How to upload videos to youtube kids? Can you make a youtube channel on kids youtube? How do I add my youtube channel to youtube kids? or Can kids upload videos on youtube kids?

Then:

Making sure your video BOTH has keywords that kids search and you SAY those things in your video will help.

** Remember when using these guidelines for search techniques that are the way kids will phrase requests in voice search - not adults.

---

YOUTUBE KIDS SEARCH ENGINE TIPS

If you saw Joanne present as the Marketing Headliner for SOLO CEO Summit, then you learned about how google and youtube help you build your keyword research on the site. It’s build right into the front facing end of all places searches start.

We help customers get their youtube channel to work for them. From set up and working to increase watch hours, subscribers and getting found in suggested videos (oh yeah, we can do that!)

• Kids keywords searches include what is popular or trendy, characters and pop culture phrases. Also picking terms that are simple to say helps when creating optimized titles.

• The basics for youtube and youtube kids is the same… use YouTube Kids search and start typing in a few characters in the search box of YouTube Kids and see what shows up.

• Take it to the next level and review your YouTube analytics. We love data and reading the youtube search data understand which search terms drive viewership, and more eyes on your video content. 

BONUS TIP: refresh your metadata, and add the most relevant search terms to the top of your tags and on new videos helps increase views.

• Yes, this is a lot of technical youtube video marketing and video optimization . . . we can help with our youtube marketing services. Affordable for the every-day guy or gal & big brands.

4. Video Disclosures are your friend

Youtube recommends disclosures - in your description and OPENING FOOTAGE if it may offend the audience. As a content creator, it is important, especially on YOUTUBE KIDS that the audience feel safe and aware of anything disruptive or disturbing in the video. We have included some example video content disclosures here. WE ARE NOT ATTORNEYS*, duh, so while these are some best practices about content disclosures, you must clear any disclosure you may use with your legal advisor. Don’t take our word for it.

• This video may feature adults who are engaged in provocative, sexual, or sexually suggestive activities. Viewer discretion is advised.

• This videos show people involved in dangerous activities, such as physical stunts, using weapons or explosives, or using a controlled substance like alcohol or nicotine. You should not attempt to copy or replicate these activities. Viewer discretion is advised.

* DISCLOSURE: Please remember these are just some examples, and don't post content that might, even if it just might, violate youtube policy.

If you want to know:

Can you make a video on youtube kids? How to create a channel on YouTube Kids? Can I post videos on youtube kids? Can I share videos on YouTube Kids app?

Then:

Making great content for youtube will be the way to get a kids audience.

A FEW MORE POSTS ABOUT YOUTUBE KIDS

Let’s review some ways to get your video searchable so it can be found on youtube kids.

And we didn’t even talk about advertising on Youtube! Yeah we can do that too.

YOUTUBE KIDS ARTICLE ROUND UP:
Find all these articles, all about youtube and youtube kids right here in the insights blog.

Or pick on from the list below.

// YOUTUBE KIDS ARTICLE ROUND UP //

Here is a lot more blog posts about youtube marketing.

1. Get great youtube channel marketing services - they are right here!

2. There is the explainer post about How to submit to YouTubeKids with Great Content.

3. We have a quick article from youtube to the entire list of youtube kids programming guidelines, and how to “Get Your Video on YouTube Kids with BEST OF TIPS for video search optimization.“

4. A little bit more about “Youtube video eligibility for YouTube Kids” and any channel is here.

5. Also, a bonus post about How youtube Monetization Guidelines have changed. (Its why many people are on youtube, right? TOO Make $ome Moolah.

6. What is COPAA and why should I care? COPPA Regulations and Youtube Kids App - Not a Huge Problem

We hope these tips help you get started with youtube kids.

STAY CONNECTED

Do you want more Marketing Insights? More posts like this one? 

Join our newsletter. We promise it's infrequent.

MINI BLOG

We have been sharing small business COVID-19 posts. See them on our Facebook page. If you want more frequent content you can also join our Facebook Page, it's our mini blog. 

REAL LIFE MARKETING

We show you real like marketing examples - and a lot of what not to do on Instagram. It’s marketing mistakes, google reviews, all in real life. Real life marketing on Instagram.

COMMENT

We want to hear from you. Leave us your comments.

*DISCLOSURE: NO GUARANTEE’s*. A little disclosure here, there are no guarantees that you can get your content on YouTube kids. Following our You tube Kids video content publishing tips here in these articles, or even following the youtube guide DOES NOT GUARANTEE your specific content will appear on the YouTube Kids App.