International Women's Day starts with The Girls

International Women's Day starts with The Girls

This International Women's Day celebrate the women in your life, at work and at home. We can all honor women past and present and recognize their achievements. Say thanks to the women in your life.


Let's ALL Pledge // Empower Women and Girls to reach their full potential.

Since 1911, International Women’s Day belongs to us collectively. The national observance and awareness campaigns helps us create knowledge through #hashtag and social sharing the mission. But let’s go beyond awareness and take the steps that every business owner can make happen.

What Is MOvember About // A few guys were in a pub . . .

What Is MOvember About // A few guys were in a pub . . .

Yes, facial hair is raising awareness for men’s health.

It generates conversation.

It expresses a personal sense of style.

It’s a reflection of you.

What Is MOvember About // A few guys were in a pub . . .

Oh, and now you can have a fancy moustache to help build awareness for men’s health.

See Our Featured Work: Portfolio Details // Marketing

See Our Featured Work: Portfolio Details // Marketing

We Love our Clients. Unique Brands, Great Services and an interest in excellent Marketing. We cant help but showcase some of the work. While we cant give away the secret sauce and exactly why certain strategies were chosen, we like showing off how great some of the details look. 

Sorry Something Went Wrong On Amazon Prime Day Fail, more marketing campaigns went bust 2018

Sorry Something Went Wrong On Amazon Prime Day Fail, more marketing campaigns went bust 2018

Well that was Fast!

Tonight we posted about the adventures of Build-a-Bear pay your age as possibly the great marketing campaign fail of 2018. Earning reports will determine how International House of Pancakes taking over the burger market as iHOB fairs out. A Mere 4 days later, the great amazon prime day is All. Systems. Stop.

Sorry Something Went Wrong On Amazon Prime Day Fail, more marketing campaigns went bust 2018

Okay, so your gonna want to read this too . . . we can’t make this stuff up

iHob Versus Build A Bear. Marketing Campaigns that made some Noise.

iHob Versus Build A Bear. Marketing Campaigns that made some Noise.

iHob Versus Build A Bear. Marketing Campaigns that made some Noise.

More recently the Build a Bear stores ran a campaign to Pay Your Age for one if their bears. These bears are well know for being custom made from stuffing and their accessories, and the accompanying price tag. So the company decided to drive traffic to their stores with a unique approach.

We Can't Make This Stuff Up. When Brands Try Daring Ideas

Let people "Pay Their Age" for the bear they make. . . Whoa! Talk about causing a ruckus. Social Media Exploded.

Are Pancakes Really That Hard To Make?

Are Pancakes Really That Hard To Make?

In the age of immediate response through Social Media, the mega burger brands did not delay in responding to IHOB, or IHOP, trying to infiltrate their market. 

From Great Pancakes to Great Burgers? The IHOB journey and what other brands have to say

If you haven't heard about IHOP's summer rebranding campaign, you can learn more here. Many marketers are watching closely to see if this initiative is brand suicide or brand genius. But some BIG BRAND aren’t waiting to find out and have already chimed in.

What makes a Brand Iconic // IHOP changes their promise for great pancakes into Brand Suicide burgers? We can't make this stuff up

What makes a Brand Iconic // IHOP changes their promise for great pancakes into Brand Suicide burgers? We can't make this stuff up

When a brand changes their image, logo, or name, it;s considered a radical move in the industry. Sometimes out of desperation, and sometimes because it's sheer genius. But when does a brand nail it, and when it is a sore excuse of a gimmicky act of desperation? When the famed ICONIC brand IHOP Becomes a Burger Brand.

What makes a Brand Iconic // IHOP changes their promise for great pancakes into Brand Suicide burgers? We can't make this stuff up.

Let's Get Started

Top 3 Tips For A Successful Event, from CHICAGO

Top 3 Tips For A Successful Event, from CHICAGO

I want you to be successful in event management. And there are some secrets that I am happy to share with you so you will have a successful event. 

I have been a marketing guru for over 17 years, and now we can do it for you. We’re a Chicago marketing firm, with the best business event management services. Your event can have the best food and the most beautiful location. But if you don’t have these 3 event management tips, then you just can get to true event success. Event managers, clients and entrepreneurs can benefit from this event advice. 

 

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